How Bubbly Belle grew Amazon revenue 363% and expanded into Canada
Bubbly BellePersonal Care

+363% revenue

How Bubbly Belle grew Amazon revenue 363% and expanded into Canada

A US-only self-care brand stuck at $47k per month rebuilt its catalog, listings and ads — and launched in Canada — to reach $218k in monthly revenue.

Scaling Levoit from $318k to $677k monthly revenue
LevoitHeating, Cooling & Air Quality

+113% revenue

Scaling Levoit from $318k to $677k monthly revenue

A high-volume Home & Kitchen brand doubled monthly revenue with a rebuilt PPC structure and Amazon DSP — while keeping profit intact.

Doubling Intelligent Labs' monthly sales from $114k to $239k
Intelligent LabsVitamins & Dietary Supplements

+110% sales

Doubling Intelligent Labs' monthly sales from $114k to $239k

A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.

Scaling Velona 150% and launching across the US & Canada
VelonaSkin Care

+150% revenue

Scaling Velona 150% and launching across the US & Canada

A US-only Beauty & Personal Care brand grew monthly revenue 150% and launched in Canada with full account management and Amazon DSP.

Growing organic Amazon sales 187% with listing SEO and Rufus optimization
Confidential brandDogs

+187% organic sales

Growing organic Amazon sales 187% with listing SEO and Rufus optimization

A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.

Cutting ACoS from 44% to 21% while growing an outdoor brand 68%
Confidential brandCamping & Hiking

ACoS 44% → 21%

Cutting ACoS from 44% to 21% while growing an outdoor brand 68%

A seasonal outdoor gear brand was buying every sale at a 44% ACoS. A rebuilt campaign structure, strict search-term control and stronger creative more than halved it — while revenue still grew 68%.

Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%
Confidential brandHealth & Household

+82% revenue on 55% fewer ASINs

Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%

A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.

Winning back lapsed buyers with Amazon DSP for 31% incremental revenue
Confidential brandHealth & Household

Revenue +31%, repeat rate 38% → 47%

Winning back lapsed buyers with Amazon DSP for 31% incremental revenue

A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.

Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue
Confidential brandHealth & Household

Subscriptions: 11% → 34% of revenue

Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue

A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.

From a Q4 stockout to a 2.4× peak season the following year
Confidential brandHealth & Household

2.4× peak-month revenue year over year

From a Q4 stockout to a 2.4× peak season the following year

A seasonal health brand sold out of its two best products in the first week of November and spent the rest of Q4 watching rank evaporate. The next year it went into peak with a forecast, a rank-protection plan and a catalog that could absorb demand.

Cutting a supplement brand's TACoS from 27% to 12% without losing volume
Confidential brandVitamins & Dietary Supplements

TACoS 27% → 12%, volume held

Cutting a supplement brand's TACoS from 27% to 12% without losing volume

A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.

Launching a plant-based protein line to page one in 19 weeks
Confidential brandSports Nutrition

Page one on the hero term in 19 weeks

Launching a plant-based protein line to page one in 19 weeks

A sports nutrition brand entered one of Amazon's most crowded categories with no reviews and no rank. We built the launch around a narrow flavor-and-use-case entry point instead of the head term, then widened once velocity and reviews could hold it.

Growing a laundry brand's organic sales 142% with listing SEO
Confidential brandHousehold Supplies

+142% organic sales

Growing a laundry brand's organic sales 142% with listing SEO

A laundry care brand ranked for its own name and almost nothing else. We rewrote the catalog around how people actually describe laundry problems — stains, fabrics, sensitivities — and let advertising follow the rankings instead of substituting for them.

Taking four points of category share in pain relief with competitor-focused advertising
Confidential brandHealth Care

+4 pts of estimated category share

Taking four points of category share in pain relief with competitor-focused advertising

A pain relief brand had a better product and a worse position. We stopped bidding for generic category traffic against every seller at once and went after the shoppers already comparing two specific competitors.

Lifting conversion 38% with a rebuilt image stack and A+ content
Confidential brandWellness & Relaxation

+38% conversion rate

Lifting conversion 38% with a rebuilt image stack and A+ content

A wellness brand had traffic and didn't convert it. Nothing about the advertising was wrong — the listing simply never answered the two objections that stopped the purchase, so we rebuilt the images and A+ around them.

Untangling two house brands that had been bidding against each other for two years
Confidential brandHome & Kitchen

+32% combined revenue, spend flat

Untangling two house brands that had been bidding against each other for two years

A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.

Escaping a price war with bundles: average order value up 71%
Confidential brandHome & Kitchen

AOV $24 → $31

Escaping a price war with bundles: average order value up 71%

A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.

Adding two marketplaces without adding a second team
Confidential brandHome & Kitchen

22% of revenue from CA + UK

Adding two marketplaces without adding a second team

A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.

Bringing a 3.2-star hero listing back to 4.2 — and the category position with it
Confidential brandHome & Kitchen

3.2 → 4.2 stars, sales +118%

Bringing a 3.2-star hero listing back to 4.2 — and the category position with it

A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.

Using two deal events to buy a year of ranking for a cookware set
Confidential brandKitchen & Dining

Hero term #19 → #3, held past two events

Using two deal events to buy a year of ranking for a cookware set

A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.

Winning the sizes nobody optimized: +97% revenue from non-queen SKUs
Confidential brandBedding

+97% revenue outside queen size

Winning the sizes nobody optimized: +97% revenue from non-queen SKUs

A bedding brand had optimized its queen listing to perfection and left king, twin and split-king to fend for themselves — in a category where the size is usually the first word of the search.

Moving a bath brand out of the $12 fight and into a $29 offer
Confidential brandBath

Price $12 → $29, revenue +74%

Moving a bath brand out of the $12 fight and into a $29 offer

A bath textiles brand was fighting for the bottom of the category against sellers with no brand to protect. We rebuilt the page for a different shopper rather than trying to be the cheapest in the old one.

Redesigning the box: turning an unprofitable furniture catalog around
Confidential brandFurniture

Contribution margin 4% → 23%

Redesigning the box: turning an unprofitable furniture catalog around

A furniture brand was growing revenue and losing money on half its catalog. The problem was not pricing or advertising — it was the dimensions of the cartons and the fee tiers they landed in.

Separating seasonal from evergreen: an end to the January cliff
Confidential brandHome Décor

Off-season revenue +130%

Separating seasonal from evergreen: an end to the January cliff

A décor brand made 62% of its year in ten weeks and spent the rest of it shrinking. Splitting the catalog into two businesses with two ad strategies removed the cliff.

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