Amazon PPC Explained: The Complete Guide for Brands
The auction mechanics, ad formats, targeting and reports behind Amazon PPC, written for brand owners who already spend real money on ads.
Amazon growth partner · 10 marketplaces worldwide
Your Amazon marketing partner that helps you increase profits and scale your brand
Not another agency running campaigns — a partner accountable for your profit, your rank and your growth on Amazon.
Platforms and programs we work in every day
- Seller Central
- Vendor Central
- Amazon Ads
- Amazon DSP
- Brand Registry
- FBA
- A+ Content
- Global marketplaces
By the numbers
Twelve years of Amazon advertising, distilled into results.
- 12+
- Years on Amazon
- 2014
- In the Amazon channel since
- 100+
- Products launched
- 10
- Marketplaces covered
Brands trust us with advertising budgets of over $26 million per year across
- USA
- Canada
- UK
- Germany
- France
- Italy
- Spain
- Australia
- Japan
- UAE
- USA
- Canada
- UK
- Germany
- France
- Italy
- Spain
- Australia
- Japan
- UAE
You don't need another agency — you need a dedicated partner
Five areas we own end to end, measured by the profit they bring you — not by the hours we bill.
Why brands choose us
Because we solve the problems that quietly cost them growth.
Your problem
Mass-market work from agencies that chase retainers instead of results — and no easy way to tell a senior team from a junior one.
Our solution
A written strategy and a step-by-step plan of action. Your results are our top priority: an individual approach to every product, realistic goals and detailed, flexible reporting.
Your problem
A thin semantic core with a handful of targets — no pressure on competitors, no defensive campaigns, no retargeting.
Our solution
A detailed semantic core with thousands of targets, grouped and launched by priority. Every target is reviewed and the irrelevant ones are excluded before they waste budget.
Your problem
The standard exact / phrase / broad structure — an outdated 2016 approach, fully automated, with no human attention to your account.
Our solution
Campaign types matched to each stage of the product life cycle, with maximum human attention to competition, margins and market changes.
We convert your goals into results
Launches, ACoS targets, profit scaling, best-seller pushes — different goals, measurable outcomes.
Results we achieve for clients
Real accounts, real Campaign Manager data — and profit that follows.
About us
A senior team that treats your budget like its own
Scaling Peak is a boutique Amazon agency led by founder Nikolai Melnyk — 10+ years in the channel and 100+ product launches. We partner with established brands to grow profit, not just spend.
Nikolai Melnyk — Founder & CEO
What our clients say
We measure our success by the revenue we add to your account.
Reviewed on TrustpilotRead our verified client reviews“We tried selling on Amazon ourselves, but it just wasn't working. Scaling Peak came back with a dozen ideas, and Amazon quickly became a reliable source of income. They fully cover our ads and act like a real partner — I'm impressed with the results in such a short time.”
≈240K → 500K+ monthly ad sales · ACoS 49% → 37%
Danica
Marketing & Brand Manager, Pursalt
“Selling on Amazon is a whole business of its own. Since working with Scaling Peak my sales are up and my customer service has improved. If you're a small business getting overwhelmed, turn to them — they know all the ins and outs of Amazon.”
100K → 350K monthly ad sales · ACoS 52% → 30%
Alex
Owner, Kyolly
“Amazon PPC had been a pain for years, and other providers didn't work out. Scaling Peak gives us the peace of mind that a critical area is handled. After eight months we've grown around 4× in sales and cut ACoS from 26% to 18% — a huge breakthrough.”
≈4× sales in 8 months · ACoS 26% → 18%
Jane
Founder, Gentlehomme
“Amazon keeps changing, and I was spending all my time on PPC instead of building products. Scaling Peak improved our organic ranking and grew our sales, so I can finally focus on what I love — finding and developing new products.”
Madison
CEO, Madisi
“Our overall sales have tripled in four months thanks to Scaling Peak. I can recommend this agency to any Amazon seller who wants to grow — the only downside for me was that fees got quite high once we scaled up.”
3× sales in 4 months
Dmytro
Amazon Seller
From the blog
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Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store — no obligation.