Amazon PPC Explained: The Complete Guide for Brands
The auction mechanics, ad formats, targeting and reports behind Amazon PPC, written for brand owners who already spend real money on ads.
Amazon growth partner · US, UK, CA, AU
We scale profitable brands on Amazon
Full-funnel advertising, listing optimization and retail strategy — we grow your revenue and get paid when you do.
Platforms and programs we work in every day
- Seller Central
- Vendor Central
- Amazon Ads
- Amazon DSP
- Brand Registry
- FBA
- A+ Content
- US · UK · CA · AU marketplaces
By the numbers
A decade of Amazon advertising, distilled into results.
- 10+
- Years on Amazon
- 2014
- Selling since
- 100+
- Products launched
- 10
- Marketplaces covered
What we do
Five focused services that move the needle on Amazon.
Results we've driven
Real growth stories from the brands we partner with.
About us
A senior team that treats your budget like its own
Scaling Peak is a boutique Amazon agency led by founder Nikolai Melnyk — 10+ years in the channel and 100+ product launches. We partner with established brands to grow profit, not just spend.
Nikolai Melnyk — Founder & CEO
What our clients say
We measure our success by the revenue we add to your account.
Reviewed on TrustpilotRead our verified client reviews“We tried selling on Amazon ourselves, but it just wasn't working. Scaling Peak came back with a dozen ideas, and Amazon quickly became a reliable source of income. They fully cover our ads and act like a real partner — I'm impressed with the results in such a short time.”
≈240K → 500K+ monthly ad sales · ACoS 49% → 37%
Danica
Marketing & Brand Manager, Pursalt
“Selling on Amazon is a whole business of its own. Since working with Scaling Peak my sales are up and my customer service has improved. If you're a small business getting overwhelmed, turn to them — they know all the ins and outs of Amazon.”
100K → 350K monthly ad sales · ACoS 52% → 30%
Alex
Owner, Kyolly
“Amazon PPC had been a pain for years, and other providers didn't work out. Scaling Peak gives us the peace of mind that a critical area is handled. After eight months we've grown around 4× in sales and cut ACoS from 26% to 18% — a huge breakthrough.”
≈4× sales in 8 months · ACoS 26% → 18%
Jane
Founder, Gentlehomme
“Amazon keeps changing, and I was spending all my time on PPC instead of building products. Scaling Peak improved our organic ranking and grew our sales, so I can finally focus on what I love — finding and developing new products.”
Madison
CEO, Madisi
“Our overall sales have tripled in four months thanks to Scaling Peak. I can recommend this agency to any Amazon seller who wants to grow — the only downside for me was that fees got quite high once we scaled up.”
3× sales in 4 months
Dmytro
Amazon Seller
From the blog
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Ready to scale your Amazon brand?
Book a free discovery call and get a no-obligation growth plan for your store.