What Is Amazon PPC? How Amazon Pay-Per-Click Ads Work
The auction mechanics, ad formats, targeting and reports behind Amazon PPC, written for brand owners who already spend real money on ads.
Your Amazon marketing agency and growth partner
A senior team accountable for your profit, your rank and your growth on Amazon.
How can we help you?
Tell us about your brand and your goals. We'll get back to you within one business day.
By the numbers
Not a new agency learning on your budget. These are the launches, budgets and markets behind the playbooks we bring to your account.
- 2018
- Running Amazon ads since
- 100+
- Products launched and scaled
- $26M+
- Annual ad spend under management
- 10
- Amazon marketplaces worldwide
Who we work with
Scaling Peak is an Amazon marketing agency for established brands. Since 2018 we have run advertising, listing SEO, creative and full account management for brands doing $500k–$30M a year, with a sweet spot around $1M–$5M.
A good fit
- An established brand with real sales and product-market fit
- Annual Amazon revenue between $500k and $30M
- An ad budget of about $2k a month or more, ideally $10k+
- Physical products where better ads and creative change the outcome
Not a fit yet
- Pre-launch products with no sales history
- Accounts with broken unit economics
- Commodity products with no real differentiation
- Ad budgets under about $1,500 a month
- Accounts suspended or under policy review
Not sure which side you're on? We'll tell you honestly on the discovery call.
Brands trust us with advertising budgets of over $26 million per year across
- USA
- Canada
- UK
- Germany
- France
- Italy
- Spain
- Australia
- Japan
- UAE
You don't need another agency, you need a dedicated partner
Five areas we own end to end, measured by the profit they bring you, not by the hours we bill.
Why brands choose us
Because we solve the problems that quietly cost them growth.
Your problem
Mass-market work from agencies that chase retainers instead of results, and no easy way to tell a senior team from a junior one.
Our solution
A written strategy and a step-by-step plan of action. Your results are our top priority: an individual approach to every product, realistic goals and detailed, flexible reporting.
Your problem
A thin semantic core with a handful of targets. No pressure on competitors, no defensive campaigns, no retargeting.
Our solution
A detailed semantic core with thousands of targets, grouped and launched by priority. Every target is reviewed and the irrelevant ones are excluded before they waste budget.
Your problem
The standard exact / phrase / broad structure: an outdated 2016 approach, fully automated, with no human attention to your account.
Our solution
Campaign types matched to each stage of the product life cycle, with maximum human attention to competition, margins and market changes.
We convert your goals into results
Launches, ACoS targets, profit scaling, best-seller pushes: different goals, measurable outcomes.
Results we achieve for clients
Real accounts, real Campaign Manager data, and profit that follows.
About us
A senior team that treats your budget like its own
Scaling Peak is a boutique Amazon agency led by founder Mykola Melnyk, with 12+ years in the channel and 100+ product launches. We partner with established brands to grow profit, not just spend.
Mykola Melnyk, Founder & CEO
What our clients say
We measure our success by the revenue we add to your account.
Reviewed on TrustpilotRead our verified client reviews“We tried selling on Amazon ourselves, but it just wasn't working. Scaling Peak came back with a dozen ideas, and Amazon quickly became a reliable source of income. They fully cover our ads and act like a real partner. I'm impressed with the results in such a short time.”
≈240K → 500K+ monthly ad sales · ACoS 49% → 37%
Danica
Marketing & Brand Manager, Pursalt
“Selling on Amazon is a whole business of its own. Since working with Scaling Peak my sales are up and my customer service has improved. If you're a small business getting overwhelmed, turn to them, as they know all the ins and outs of Amazon.”
100K → 350K monthly ad sales · ACoS 52% → 30%
Alex
Owner, Kyolly
“Amazon PPC had been a pain for years, and other providers didn't work out. Scaling Peak gives us the peace of mind that a critical area is handled. After eight months we've grown around 4× in sales and cut ACoS from 26% to 18%, a huge breakthrough.”
≈4× sales in 8 months · ACoS 26% → 18%
Jane
Founder, Gentlehomme
“Amazon keeps changing, and I was spending all my time on PPC instead of building products. Scaling Peak improved our organic ranking and grew our sales, so I can finally focus on what I love: finding and developing new products.”
Madison
CEO, Madisi
“Our overall sales have tripled in four months thanks to Scaling Peak. I can recommend this agency to any Amazon seller who wants to grow. The only downside for me was that fees got quite high once we scaled up.”
3× sales in 4 months
Dmytro
Amazon Seller
From the blog
Playbooks, benchmarks and tactics for selling on Amazon.
What Is ACoS on Amazon? Meaning, Formula and a Good ACoS
ACoS stands for advertising cost of sales: ad spend divided by ad sales. How to calculate it, the break-even ACoS your margin allows, what a good ACoS is and how to lower it.
What Is Amazon Rufus (Alexa for Shopping) and How to Optimize for It
Amazon's AI shopping assistant, renamed Alexa for Shopping in May 2026, reads your listing as a source document and carries ads. How it works and how to optimize for it.
Questions brands ask first
We're a specialist Amazon growth agency for established brands. We run advertising (Sponsored Ads and DSP), listing SEO, creative and A+ content, catalog management, and full account management: everything needed to grow profitable sales on Amazon, handled by one senior team.
An Amazon agency runs the parts of your Amazon business that decide sales: advertising, listing SEO, creative and catalog, plus the reporting that ties them to profit. Some agencies sell one piece, such as PPC only; others take over the whole channel. We offer both, from a single service to full account management.
Agencies charge flat retainers, a percentage of ad spend or sales, or a mix of the two, and the right comparison is total cost against the profit the work adds. Our model is a fixed base plus a small percentage of your ad sales, so our fee grows only when your sales do.
It depends on how many disciplines your account needs and how much continuity you can afford to lose. A freelancer usually covers one skill, an in-house team needs several hires to cover ads, listings and creative, and an agency brings those skills as one team.
We work through user permissions that you grant from your own Seller Central and advertising accounts, so you don't need to share your login. You decide which areas we can see and edit, and you can revoke access at any time; the accounts and everything we build in them stay yours.
Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store, with no obligation.