Amazon Clothing, Shoes & Jewelry Case Studies
Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.
Sessions 71k → 105k
When the color is the search term and the swatch is called “Willow”
An apparel brand named its colors the way a design studio does. Shoppers search for “sage green” and “rust”, so twenty-seven of thirty-one colorways were invisible to the query that would have sold them.
Photo reviews 7% → 34%
The studio shoot nobody trusted and the phone photos that sold the dress
In apparel the most persuasive image on the page is not the one the brand paid for. We engineered the flow that produces customer photos — and then built the listing around them.
Repeat purchase 21% → 39%
Three sub-lines, three different size 8s, one very confused repeat customer
The brand's own lines were graded by three different factories, so a customer who knew her size in one collection was wrong in the next. The fix was internal consistency, not a better size chart.
Units +96% at a lower price
Priced at $28 in a category where shoppers tick the “under $25” box
A menswear basics brand sat two dollars above the price filter most of its shoppers use, and was therefore absent from half the search results it should have appeared in.
+107% revenue
Parents shop in years, the catalog was written in numbers
A girls' clothing brand indexed everything by garment size. The people buying were aunts and grandparents who know the child's age and nothing else.
Conversion +41%
The parent approves the purchase, the seven-year-old vetoes it
A boys' clothing brand sold to parents and was returned by children. The listing had been built entirely for the person paying and said nothing to the person wearing it.
#1 on 9 airline-size queries
Ranking for a rule instead of a product
Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.
+120% revenue
Selling to people searching a name you are not allowed to write
Cosplay demand arrives as character names the brand has no license to use. We built a descriptive vocabulary that catches the same shopper without borrowing anybody's trademark.
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