Amazon Luggage & Travel Gear Case Studies

Real campaigns we ran for luggage & travel gear brands on Amazon — what was broken, what we changed and what it moved.

#1 on 9 airline-size queries

Ranking for a rule instead of a product

Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.

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