Amazon product launch services for new ASINs
We take a new product from keyword research to steady organic sales: listing, creative, early Vine reviews and launch ads, planned and run by one team.
What an Amazon product launch includes
An Amazon product launch service takes a new product from research to steady organic sales. It covers keyword research, a listing and creative built before the product goes live, the first reviews through Amazon's own programs, and launch advertising that builds the sales history Amazon uses to rank products.
We run launches for established brands that already sell on Amazon, usually at $500k–$30M a year, and want to add a new product, a new line or a proven product in another marketplace. You bring the finished product and the inventory; we run its first months on Amazon until organic sales carry a real share of the volume. Our team has launched more than 100 products.
First-time sellers who are still choosing what to sell are not a fit yet. We don't source products, and launch work builds on an account that already has Brand Registry and some sales history.
Scaling Peak in numbers
What a launch with us covers
Market and keyword research
Demand for the new product, the search terms shoppers use, and the price, reviews and ads of the listings you will compete with.
A listing ready before launch day
Title, bullets and backend search terms written from the keyword map before go-live, so the product is indexed for the terms you advertise on.
Images, A+ content and video
Main and secondary images, A+ modules and a product video, ready before the first ad runs.
Early reviews through compliant programs
Vine enrollment once the listing is ready, and Amazon's Request a Review feature on eligible orders.
Launch advertising
Sponsored Products on the target keywords first, then Sponsored Brands and Sponsored Display as data comes in, within spend and ACoS limits agreed in advance.
Launch price and promotions
Launch pricing, coupons and deals planned against your margin, so discounts help conversion without pushing the product below break-even.
New marketplaces
A product that already sells in the US taken to Canada, the UK, Europe or another marketplace we cover, with keywords and copy adapted to each.
Weekly reporting and hand-over
A weekly report on rank, sales and ad spend, and a plan for moving the product from launch mode into ongoing management.
How a launch runs
- 1
Discovery call
We look at the product, your account, your margins and the target marketplace, and agree whether a launch makes sense now.
- 2
Readiness audit
We check Brand Registry, variations, existing assets, the inventory plan and competitors, and list what to fix first.
- 3
Launch plan
You get the keyword map, the timeline, an ad budget range and targets for each phase, agreed before any ad money is spent.
- 4
Build
We write the listing, prepare the creative, set up Vine and build the campaigns ahead of the go-live date.
- 5
Go live and manage
Once inventory is live, we manage ads, price and promotions daily and report to you every week.
- 6
Move to growth
When organic sales hold a steady share of the volume, the product moves into ongoing PPC and SEO management, with us or with your team.
A launch, phase by phase
Prepare the product page
- Keyword research and competitor review
- Listing copy and backend search terms
- Images, A+ content and video
- Brand Registry, variations and Vine eligibility checked
- Launch campaigns built and ready to switch on
Go live and collect data
- Sponsored Products on core and long-tail keywords
- Vine enrollment live
- Launch price or coupon running
- Daily checks on bids, budgets and spend pacing
- First search-term review
Keep what converts
- Converting search terms moved into exact match
- Negatives added for terms that spend without selling
- Listing and images adjusted from early conversion data and reviews
- Sponsored Brands and Sponsored Display added
Shift toward organic sales
- Organic rank tracked on the target keywords
- ACoS brought down toward the long-term target
- Launch discounts phased out
- Plan for ongoing management agreed
What a launch budget looks like
A launch budget has two parts. The first is ad spend, which buys visibility while the product has no rank of its own. The second is the cost of the stock you give away or discount: Vine units and the Vine enrollment fee, coupons and the launch price.
Their size depends on a few things we check before naming a number:
- what a click costs on your main keywords;
- your price and margin, which set how much each sale can spend on ads;
- how well the listing converts, since a weak page needs more clicks per sale;
- how many keywords you want to rank for, and how fast.
Launch ads often run above your break-even ACoS for a while, because early sales also build the history Amazon uses to rank the product. We agree a spend limit and an ACoS ceiling for each phase before launch, so you know how long the overspend lasts and how far it can go. For what clicks cost, see how much Amazon PPC costs; the break-even math is in what ACoS on Amazon is.
How we charge for a launch
A launch uses the same fee model as the rest of our work: a fixed monthly base plus a small percentage of the ad sales we manage. You pay Amazon directly for ad clicks, Vine enrollment and any coupon or deal fees, so those costs never pass through us.
The exact numbers depend on the scope of the launch, and we walk through them on the discovery call. If you would like an outside view of your account before that conversation, start with a growth plan.
Who it's for, and what we don't do
Launch work fits a brand that already sells on Amazon, has the product made and the inventory planned, and wants the first months on Amazon run by people who launch products regularly. Typical cases are a new product in an existing line, a new line under the same brand, and a proven product going to another marketplace.
What we don't do
- We don't source, design or manufacture products. You bring the finished product and its inventory.
- We don't buy, trade or incentivize reviews, and we don't use rebate or search-find-buy schemes. Early reviews come from Amazon Vine and the Request a Review button in Seller Central, both within Amazon's rules.
- We don't promise page-one rank by a fixed date. Rank depends on competition, price and conversion, and we report how it moves every week.
Launching with an agency or on your own
| With Scaling Peak | On your own | |
|---|---|---|
| Preparation | Keyword map, listing and creative built to one plan before go-live | Often squeezed in next to sourcing and shipping |
| Launch ads | Managed daily by people who run launches regularly | Built from guides and tools, checked when someone has time |
| Cost | Base fee plus a share of ad sales; ad spend paid to Amazon | Ad spend plus your team's hours and tools |
| Main risk | Paying for experience a simple launch doesn't need | Overspending on ads while the listing still converts poorly |
Doing it yourself makes sense when competition is low or your team has launched on Amazon before. Outside help tends to pay for itself when clicks are expensive or the launch covers several products or marketplaces. If you launch on your own, our guides to keyword research, PPC campaign structure and the listing optimization checklist cover the groundwork.
Amazon product launch FAQ
It covers what a new product needs on Amazon from research to steady organic sales: keyword and competitor research, listing copy and creative, Vine and Request a Review, launch pricing and promotions, Sponsored Ads campaigns, and a weekly report on rank, sales and spend.
Research the keywords and competitors, build a listing and images that convert, get the first reviews through Vine, then run ads that win early sales on your target keywords. As organic rank grows, you cut the ad spend that no longer pays off. Each step depends on the one before it: a weak listing makes every ad click more expensive. Our listing optimization checklist covers the product page itself.
There are two stretches: preparation before the product goes live, and about 90 days after. Preparation is shorter when the brand already has creative for the line. In competitive categories organic rank can keep building after day 90, so we set targets for each phase and don't name a date for page one.
It depends on what clicks cost for your main keywords, your price and margin, and how well the listing converts. The budget covers ad spend plus Vine units, coupons and the launch discount, and the launch plan sets a range and a ceiling for each phase before any money is spent.
Amazon has never confirmed one. Sellers use the term for the first weeks after go-live, when a new product sometimes gets more visibility than its sales would explain. Either way, sales and conversion on a keyword feed ranking from the first day, so we have the listing, creative and campaigns ready before the inventory goes live. More on how Amazon ranking works.
Through Amazon Vine and the Request a Review button. Vine is open to brands in Brand Registry: you enroll a product with fewer than 30 reviews, and Amazon sends units to its own reviewers, who write honest reviews you can't influence. Request a Review sends the buyer a standard message from Amazon. We enroll in Vine only once the product and listing are ready, because reviewers describe exactly what they receive.
Yes, though it converts lower than rated competitors, so the rest of the page has to work harder. We lean on strong images and A+ content, a launch price or coupon, and ads on long-tail keywords where competition is lighter, then widen targeting as reviews come in.
Add a variation when the new product is the same item in another size, color, scent or count. Amazon generally shows reviews across a variation family, so the new child starts with the parent's rating. A different product needs its own ASIN: grouping unrelated products to share reviews breaks Amazon's variation policy, and Amazon can split the family or suppress listings.
You can list without it, but most launch tools require it: Vine, A+ content, Sponsored Brands and Brand Analytics are all for brand owners in Brand Registry. Enrollment needs a trademark, registered or in some cases pending. We check the status during the readiness audit, since a missing registration changes the launch plan.
The product moves into ongoing management: campaigns are rebuilt around the keywords that convert, and ACoS targets move from launch levels to long-term ones. You can keep that work with us through Amazon PPC management, Amazon SEO and creative and content, or through full account management, or hand it back to your team.
Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store, with no obligation.