Full-service Amazon account management

Our Amazon account management services put your whole Amazon channel in the hands of one senior team. Advertising, Amazon SEO, creative, catalog and account health are planned together and reported against your revenue and profit goals. This is our Scaling Systems engagement, the full version of what we do.

It suits brands doing $500k–$30M a year on Amazon (most of our clients sit between $1M and $5M) that have outgrown running the channel in spare hours and don't want to hire and manage four specialists. Each account has an account lead who coordinates the specialists working on it.

The levers on Amazon feed each other. A listing that converts better lowers your ACoS, cheaper clicks buy more sales, and more sales lift organic rank. When a different person owns each lever, those gains leak between them. With one team, a search term that converts in an ad ends up in the listing copy, and a creative test that wins changes the bids too.

Most of what a full engagement adds comes from decisions that touch two or more levers at once. Two examples from client accounts:

A home goods company ran two of its own brands from one account and one ad budget. They shared keywords and shoppers, and the value brand was eating into the premium brand's margin. We gave each brand a written position, its own budget and targets, and divided the modifier keywords so the two stopped meeting on the same searches. Over 12 months combined revenue grew 32%, from $264k to $348k a month, on flat ad spend, and blended gross margin rose from 31% to 39%. (Case study)

An office products brand held the top organic position on its strongest terms and still bought the ad above itself. Switch-back tests showed which of those clicks it was paying for twice, and the freed budget moved to terms where the brand ranked ninth or lower. Ad spend fell 27%, revenue grew 24%, and TACoS dropped from 27% to 16%. (Case study)

Neither fix fits inside one specialist's job. The first needed listings, budgets and keyword strategy changed together; the second needed someone reading ads and organic rank in the same report.

We work with brands on one of two tracks.

• Scaling Share covers advertising, conversion rate optimization (CRO) and images. It fits brands with an in-house team that runs the catalog and operations and wants senior help on the levers that move sales fastest.
• Scaling Systems is full account management: advertising (including DSP where it fits), Amazon SEO, creative and content, catalog management, account-health monitoring, strategy and reporting. It fits brands that want one team accountable for the whole channel.

This page describes Scaling Systems. On the discovery call we recommend one of the two, and we'll tell you if neither fits yet.

How pricing works

Both tracks use the same performance-aligned model: a fixed base plus a small percentage of your ad sales. The fixed part is invoiced upfront and the performance part afterwards, based on your actual ad sales. We bill in USD and accept ACH, wire transfer and card.

The base depends on the size of the account and the scope of work. Because part of the fee moves with your sales, our income rises only when yours does.

Full account management works best for an established brand with real sales and product-market fit, annual Amazon revenue between $500k and $30M, and an ad budget of about $2k a month or more (ideally $10k+). Most of our clients sell considered-purchase physical products in Home & Kitchen, Health & Personal Care, Beauty, Home & Household, Toys, Pet, Baby or Outdoor, where better ads and creative change the result.

It isn't the right fit yet for pre-launch products with no sales history, accounts with broken unit economics, commodity products with nothing to set them apart, ad budgets under about $1,500 a month, or accounts that are suspended or under policy review.

Vendor Central (1P) accounts and brand protection are separate services: see Amazon Vendor Central management and Amazon brand protection.

Many brands come to us after running Amazon with a freelancer for PPC, a designer for images and someone in-house for the catalog. That setup can work. Its weak point is the hand-off: each person optimizes their own number, and nobody owns the overall result.

A freelancer or a single-service agency still makes sense when one lever is clearly the bottleneck and the rest of the account is in good shape. In that case, start with Amazon PPC management or Amazon SEO on its own.