Amazon consulting for brands that run their own channel
Account audits, growth strategy and senior advice for brands whose own team runs Amazon day to day.
What Amazon consulting is
Amazon consulting is senior advice for a brand whose own team runs its Amazon business. A consultant audits the account, sets the strategy and reviews the team's decisions, while the daily work in Seller Central and the ad console stays in-house.
Our consulting draws on the same work we do in the accounts we manage: advertising, Amazon SEO, creative and catalog. Brands usually come to us at one of three points. Some have an in-house Amazon manager or team and want a second opinion from people who see many accounts. Some are between agencies and want an independent view of the account before they hire again. Others plan to build a team and want the structure right before the first hire.
We work with established brands doing $500k–$30M a year on Amazon, and most of our clients sit between $1M and $5M. If you would rather hand the work over entirely, see full account management.
Scaling Peak in numbers
What we consult on
Account audit
A review of campaigns, listings, creative, catalog and account health, measured against your margins. You get a written list of problems ranked by what they cost you, with a fix for each.
Growth strategy
A plan built from your revenue and profit goals: which products to push, where the ad budget should go and what to fix first. Your team gets the priorities along with the reasoning behind them.
Advertising review
Campaign structure, bids, budgets and search terms across Sponsored Products, Sponsored Brands and Sponsored Display, plus DSP and AMC where the account uses them. Findings come as changes your team can make.
Listing and conversion review
Titles, bullets, backend keywords, images and A+ content checked against what shoppers search for and what competitors show. You get a prioritized list of listing changes, starting with the products that carry your revenue.
Advisory sessions
Calls where your team brings a decision, such as a launch, a price change or a sudden drop in sales, and gets a senior opinion before acting on it.
Team coaching
Working sessions with the people who run your account, built around your own campaigns, listings and reports.
Consultant, agency or in-house team?
The difference is who does the work. A consultant advises and your team makes the changes. An agency takes the work over. An in-house team on its own does both, drawing only on its own experience.
| Consulting | Agency management | In-house team alone | |
|---|---|---|---|
| Who does the work | Your team | The agency | Your team |
| Where the expertise comes from | An outside view across many accounts | The agency's specialists | Your hires |
| What you control | Every change in the account | Goals, budgets and approvals | Everything |
| Main risk | Advice that never gets implemented | An agency chasing the wrong metric | Blind spots nobody outside checks |
Consulting fits when your team has the hours to do the work and wants senior judgment on what to do with them. If the team is already stretched, management fits better: Amazon PPC management when advertising is the main gap, or full account management for the whole channel.
Who you'll work with
Scaling Peak is led by its founder, Mykola Melnyk. He has worked in Amazon advertising since 2014 and has launched and scaled more than 100 products, from early private-label brands to companies doing millions a year on Amazon.
The advice comes from the team that manages client accounts every day, so it reflects what is working in live campaigns now. When we look at your category, we use Scaling Pilot, our in-house software that tracks competitors' advertising and organic visibility, to see what the brands around you are doing. We are an Amazon Ads Verified partner.
How a consulting engagement works
- 1
Discovery call
A 30-minute call about your business, goals, current metrics and the people who run the account. We agree whether consulting fits and what it should cover.
- 2
Access and data
You grant user permissions from your own Seller Central and advertising accounts and share your margins and targets. You never hand over your login.
- 3
Audit
We work through the areas in scope, from advertising and listings to creative, catalog and account health, and measure each against your margins and your competitors.
- 4
Findings and plan
We walk your team through what we found, ranked by impact, and agree a plan with an owner for each change.
- 5
Your team implements
Your team makes the changes in the account. We answer questions and review the work as it goes live.
- 6
Review and next step
We check results against the targets and adjust the plan. Then we decide together what comes next: more advisory work, a hand-off to management, or nothing further if your team has it covered.
How we charge for consulting
The scope and format of the work decide the fee. A single account audit, ongoing advisory work and team coaching take different amounts of time, and so do a large catalog and several marketplaces. We agree the scope on the discovery call and give you exact numbers there. We bill in USD and accept ACH, wire transfer and card.
If you want an outside view of the account before committing to an engagement, start with a growth plan. We review your advertising, listings, creative and competitors and send you a growth roadmap, with no obligation. To check the basics yourself first, our guides on auditing an Amazon PPC account and the Amazon listing audit checklist cover the same ground an audit starts from.
Who it's for, and what we don't do
Consulting fits an established brand doing $500k–$30M a year on Amazon that has people to do the work: an in-house Amazon manager or team, a founder who still runs the account, or a brand between agencies. Most of our clients sell physical products in Home & Kitchen, Health & Personal Care, Beauty, Home & Household, Toys, Pet, Baby or Outdoor.
It isn't the right fit yet for pre-launch products with no sales history, products with broken unit economics, commodity products with nothing to set them apart, or accounts that are suspended or under policy review.
What consulting doesn't include
- Running the account. Your team makes the changes in Seller Central and the ad console. If you want us to make them, that is management, and we offer it as a separate service.
- Guarantees. We don't promise a specific ACoS, ranking or revenue figure. We agree targets based on your margins and measure the results against them.
If you need something that isn't covered here, ask on the discovery call and we'll give you a straight answer.
Amazon consulting FAQ
An Amazon consultant reviews how a brand sells on Amazon and tells the team what to change. That covers audits of advertising, listings, creative and catalog, a growth strategy tied to profit goals, and a senior opinion on decisions as they come up. The brand's own team makes the changes, which is the main difference from hiring an agency to manage the account.
It depends on the scope and format of the work. A one-off account audit, ongoing advisory work and team coaching take different amounts of time, and catalog size and the number of marketplaces matter too. We agree the scope on the discovery call and give you exact numbers there, before any work starts.
A consultant advises and your team does the work; an agency does the work for you. Consulting suits brands with people who have time to run the account and want senior judgment on top. An agency suits brands that want the work off their plate. We offer both, so the choice comes down to your team's capacity.
A growth plan is a no-obligation first look: we review your advertising, listings, creative and competitors and send a growth roadmap. Consulting goes further. It is a paid engagement with access to your accounts, a full audit, a plan your team works through and follow-up as the changes go live. Many brands start with the growth plan and decide from there.
We need user permissions to your Seller Central and advertising accounts, your margins and targets, and time with the people who run the account. Margins matter most, because every recommendation on bids, budgets and pricing is measured against them. The permissions come from your own accounts, so you keep full control and can remove them at any time.
That depends on the format you choose. A one-off audit ends once we have walked your team through the findings and agreed the plan. Advisory work continues for as long as your team finds it useful. We agree the length and scope on the discovery call, based on what the account needs.
Yes. Many brands want a second opinion on one lever, usually advertising or listing SEO. A narrow engagement works the same way as a full one, only the audit and plan cover that area. If you would rather hand that area over, see Amazon PPC management or Amazon SEO.
Yes. Coaching sessions are built around your own campaigns, listings and reports, so your team learns on the account it runs. Typical topics are campaign structure and search-term work, reading ACoS and TACoS against margins, and listing optimization. For background reading between sessions, how Amazon PPC works and ACoS vs ROAS vs TACoS are good starting points.
Yes. The audit and strategy work applies to Vendor Central accounts too, with attention to the parts that differ from Seller Central, such as purchase orders, chargebacks and retail analytics. If you want the 1P account run for you, see our Amazon Vendor Central service.
Yes, if you want us to. Most consulting clients implement the plan themselves, and we review the work as it goes live. If your team lacks the time, we can take over part of the work with Amazon PPC management or the whole channel with full account management. The audit and plan carry over, so that work doesn't start from zero.
Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store, with no obligation.