Amazon PPC management services built around your margins

Amazon PPC management is the day-to-day running of your Sponsored Products, Sponsored Brands and Sponsored Display campaigns: structure, keywords, bids, budgets and reporting, judged by what each sale earns you. As an Amazon PPC agency, we take that work over and report on it in profit terms, using ACoS and TACoS.

The accounts we audit tend to have the same problems. Auto campaigns bleed into irrelevant search terms, bids ignore real margins, and ACoS is a number nobody connects to the P&L. We rebuild the account into a clean structure, then manage bids, placements and budgets against a target ACoS and TACoS agreed with you.

The service fits established brands doing $500k–$30M a year on Amazon. It works best from about $10k a month in ad spend, and we take on accounts from about $2k a month. If you are new to the channel, start with how Amazon PPC works.

Every day

• Check spend pacing so campaigns don't run out of budget before the evening.
• Adjust bids and placements on the campaigns that carry most of your spend.
• Pause or negate targets that keep spending without sales.

Every week

• Move converting search terms into exact-match campaigns and negate the rest.
• Review new competitor products and keywords in Scaling Pilot, our in-house software that tracks competitors' advertising and organic visibility.
• Send you an executive summary: spend, ad sales, ACoS, TACoS and what we changed.

Every month

• Hold a strategic review with you: results against target, budget plan, next tests.
• Rebalance budget between Sponsored Products, Sponsored Brands and Sponsored Display.
• Plan for seasonality, promotions and new launches.
• Run AMC analysis where the account has enough data.

Some accounts can't reach a healthy ACoS through bidding alone. If a listing converts poorly, every click costs more than it returns, and lower bids only shrink the traffic. During the audit we check conversion rate, price against competitors, reviews and the main image for each advertised product before we set any targets.

When the listing is the bottleneck, we tell you. The fix usually sits in the copy and keywords (Amazon listing SEO) or in the images and A+ content (creative and content). On our Scaling Share track one team handles advertising, conversion work and images, so the ads and the listing improve together. Brands that want the whole channel run for them choose Scaling Systems, our full account management.

Our fee has two parts: a fixed monthly base and a small percentage of the ad sales we manage. You pay Amazon for the clicks directly, so your ad budget and our fee are separate lines on your books. The percentage ties what we earn to your ad sales, which is the result you hired us for.

Exact numbers depend on your account size and scope, and we walk through them on the discovery call. There are no long lock-ins.

The fee covers the account audit and rebuild, daily management of Sponsored Products, Sponsored Brands and Sponsored Display, weekly executive summaries, a monthly strategic review and dashboard access to Scaling Pilot.

We take on accounts from about $2k a month in ad spend and do our best work from $10k a month. Below roughly $1,500 a month there usually isn't enough data to optimize, and we'll tell you so on the first call. For what the clicks themselves cost, see how much Amazon PPC costs.

We are an Amazon Ads Verified partner, and we don't promise a fixed ACoS or revenue figure. We agree targets based on your margins and report against them every week. To see where your account stands first, start with a growth plan.

There are three common ways to run Amazon PPC, and each suits a different stage of a brand.

An in-house specialist makes sense when you can keep one person busy on ads full time. Software helps a team that already knows what it is doing. An agency suits brands that want senior people on the account without building the team themselves.