Amazon PPC management that grows profit, not just spend

We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.

Campaign structureBids by match type
Waste trimmed
  • Exact
  • Phrase
  • Broad
  • Auto
Sponsored Products Bid control Search terms

What Amazon PPC management actually changes

Most Amazon advertising doesn't fail because of a lack of spend — it fails because spend isn't tied to profit. Auto campaigns bleed into irrelevant search terms, bids don't reflect real margins, and ACoS becomes a vanity number no one connects to the P&L.

Our Amazon PPC management fixes that. We rebuild your account into a clean structure across Sponsored Products, Sponsored Brands, and Sponsored Display, then manage bids, placements, and budgets against your target ACoS and TACoS. The result is less wasted spend, more profitable share of voice, and reporting you can actually act on.

What's included

Sponsored Products

Keyword and ASIN targeting across auto and manual campaigns, structured by match type and margin.

Sponsored Brands

Headline and video placements that defend your brand terms and win new-to-brand shoppers.

Sponsored Display

On- and off-Amazon retargeting to recover browsers and target competitor ASINs.

Bid & budget management

Daily bid, placement, and dayparting adjustments tied to your target ACoS and TACoS.

Keyword & search-term mining

Continuous harvesting of converting search terms and negation of wasted spend.

AMC insights

Amazon Marketing Cloud analysis for audience overlap, path-to-purchase, and incrementality.

How we run your PPC

  1. 1

    Account & margin audit

    We map current campaign structure, wasted spend, and true profit per product before touching a bid.

  2. 2

    Campaign architecture

    Rebuild the account into a clean structure by product, match type, and funnel stage.

  3. 3

    Launch & harvest

    Turn on new campaigns, mine search terms, and move winners into controlled manual campaigns.

  4. 4

    Bid & placement optimization

    Adjust bids, placements, and budgets against your target ACoS and TACoS.

  5. 5

    Scale profitable clusters

    Push budget into keywords and ASINs that convert; negate the rest.

  6. 6

    Report & strategize

    Weekly executive summaries and a monthly strategic review of what's next.

Your first 90 days

Days 1–30

Foundation

  • Full account and margin audit
  • New campaign structure built and launched
  • Wasted-spend negatives applied
  • Baseline ACoS/TACoS agreed
Days 31–60

Optimization

  • Search-term harvesting into manual campaigns
  • Bid, placement and budget tuning
  • First A/B tests on top ASINs
  • Sponsored Brands & Display expansion
Days 61–90

Scale

  • Scale profitable keyword clusters
  • AMC audience and incrementality review
  • Defend brand terms, target competitors
  • Roadmap for the next quarter

Why brands trust us with their ad spend

We're an Amazon Advertising Partner, and we treat your ad budget like our own P&L. Every decision ties back to profit — not a vanity ACoS.

We only win when you do. Our fee is a small percentage of ad sales, so as your brand grows, we grow with it. There are no long lock-ins and no guarantees we can't honestly keep — we set realistic targets together and report against them every week.

Whether you've hit a ceiling running ads yourself or you've been burned by an agency that optimized for the wrong metric, we bring a clear structure, senior operators, and full transparency into every dollar spent.

Amazon PPC management FAQ

What clients say

“Scaling Peak rebuilt our entire Amazon PPC structure and the results spoke for themselves within the first quarter. Their team is proactive, data-driven, and genuinely invested in our growth.”

+212% revenue in 90 days

Sarah Whitfield

Head of E-commerce, Bubbly Belle

Ready to scale your Amazon brand?

Book a free discovery call and get a no-obligation growth plan for your store.