Amazon DSP advertising that builds demand beyond the search bar
Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.
When Sponsored Ads aren't enough
Sponsored Ads capture shoppers who are already searching. But the brands that keep growing eventually run out of easy search demand — and that's where Amazon DSP comes in.
Amazon DSP is Amazon's programmatic platform for display, video, and streaming TV ads, targeted with Amazon's first-party shopping data and served on and off Amazon. We use it to retarget shoppers who didn't convert, reach new-to-brand audiences, and build the demand that your Sponsored Ads later capture. Managed with strategy and measured in AMC, DSP becomes a full-funnel growth engine rather than untracked awareness spend.
What DSP unlocks
Audience building
Reach in-market, lifestyle, and competitor-conquesting audiences Amazon builds from first-party shopping data.
Retargeting
Win back shoppers who viewed or added to cart but didn't buy — on and off Amazon.
Streaming TV & video
Amazon streaming TV and online video placements that build brand awareness at scale.
Off-Amazon display
Extend reach across the web and apps through Amazon's demand-side platform.
New-to-brand growth
Target and measure shoppers who have never bought from you before.
AMC measurement
Amazon Marketing Cloud to measure incrementality, audience overlap, and the true halo on your Sponsored Ads.
How we run DSP
- 1
Goal & audience strategy
Define whether DSP is for awareness, consideration, or retargeting, and map the audiences to match.
- 2
Creative & placement plan
Align display and video creative to each audience and funnel stage.
- 3
Launch & seed
Stand up campaigns, seed audiences, and set clean measurement from day one.
- 4
Optimize by audience
Shift budget toward audiences and placements driving new-to-brand and profitable conversions.
- 5
Measure incrementality
Use AMC to prove DSP's real contribution, not last-click credit.
- 6
Integrate with Sponsored Ads
Coordinate DSP with your search campaigns so the whole funnel compounds.
Your first 90 days
Foundation
- Goals, audiences and KPIs agreed
- Measurement and AMC instance set up
- First display & retargeting campaigns live
- Baseline reach and new-to-brand metrics captured
Optimization
- Audience and placement optimization
- Creative testing across formats
- Streaming TV / video expansion where it fits
- Retargeting funnels refined
Scale
- Scale winning audiences
- AMC incrementality and halo analysis
- Coordinate budget with Sponsored Ads
- Next-quarter awareness-to-conversion plan
DSP done with strategy, not just access
Amazon DSP is powerful, but access alone doesn't grow a brand — most accounts waste it on untargeted awareness. We treat DSP as a full-funnel demand engine and tie every campaign back to incremental profit, measured in AMC.
We only win when you do. Like all our services, DSP is priced as a small percentage of ad sales, so we're aligned with your growth rather than your budget size. We set realistic goals together and report on them transparently.
DSP works best alongside a healthy Sponsored Ads program — if you're not there yet, we'll tell you, and we'll sequence the work so you don't pay for reach you can't convert.
Amazon DSP FAQ
Amazon DSP (demand-side platform) is Amazon's programmatic advertising system for buying display, video, and streaming TV ads on and off Amazon, targeted with Amazon's first-party shopping data. It reaches shoppers beyond the search results, across the funnel.
Sponsored Ads are keyword-driven and mostly capture existing demand in search. DSP is audience-driven and builds demand — reaching, retargeting, and re-engaging shoppers on and off Amazon. The two work best together.
DSP suits brands ready to invest in the upper funnel — generally those already spending $10k+/month on Sponsored Ads with healthy conversion. We confirm fit on your discovery call rather than take budget that will not perform.$
Beyond standard reach and conversion metrics, we use Amazon Marketing Cloud (AMC) to measure incrementality, new-to-brand growth, and the halo effect DSP has on your search campaigns — so you see real contribution, not last-click credit.
Our fee is a small percentage of ad sales, aligned with your growth rather than a flat retainer. Exact numbers depend on your account size and goals and are shared on your discovery call.
We can, but DSP performs best when coordinated with a healthy search program. If your Sponsored Ads need work first, we will be honest about sequencing so you do not pay for reach you cannot convert.
Ready to scale your Amazon brand?
Book a free discovery call and get a no-obligation growth plan for your store.