Amazon Health & Household Case Studies
Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.
+110% sales
Doubling Intelligent Labs' monthly sales from $114k to $239k
A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.
+82% revenue on 55% fewer ASINs
Cutting a household brand's catalog from 214 ASINs to 96 — and revenue up 82%
A household essentials brand had spent six years adding listings and never removing any. We consolidated 214 ASINs into 96 parent-child families, moved reviews onto the survivors and rebuilt advertising around the products that actually earned margin.
Revenue +31%, repeat rate 38% → 47%
Winning back lapsed buyers with Amazon DSP for 31% incremental revenue
A consumable household brand with strong repeat rates was losing buyers quietly — they simply stopped reordering. We used DSP audiences built on purchase recency to reach them off Amazon, and treated Sponsored ads as the closing step rather than the whole funnel.
Subscriptions: 11% → 34% of revenue
Taking Subscribe & Save from 11% to 34% of a wellness brand's Amazon revenue
A daily-use wellness brand was acquiring customers efficiently and keeping almost none of them. We rebuilt the offer, the pack sizes and the listing around subscription, and let paid acquisition target the customers worth subscribing.
2.4× peak-month revenue year over year
From a Q4 stockout to a 2.4× peak season the following year
A seasonal health brand sold out of its two best products in the first week of November and spent the rest of Q4 watching rank evaporate. The next year it went into peak with a forecast, a rank-protection plan and a catalog that could absorb demand.
TACoS 27% → 12%, volume held
Cutting a supplement brand's TACoS from 27% to 12% without losing volume
A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.
Page one on the hero term in 19 weeks
Launching a plant-based protein line to page one in 19 weeks
A sports nutrition brand entered one of Amazon's most crowded categories with no reviews and no rank. We built the launch around a narrow flavor-and-use-case entry point instead of the head term, then widened once velocity and reviews could hold it.
+142% organic sales
Growing a laundry brand's organic sales 142% with listing SEO
A laundry care brand ranked for its own name and almost nothing else. We rewrote the catalog around how people actually describe laundry problems — stains, fabrics, sensitivities — and let advertising follow the rankings instead of substituting for them.
+4 pts of estimated category share
Taking four points of category share in pain relief with competitor-focused advertising
A pain relief brand had a better product and a worse position. We stopped bidding for generic category traffic against every seller at once and went after the shoppers already comparing two specific competitors.
+38% conversion rate
Lifting conversion 38% with a rebuilt image stack and A+ content
A wellness brand had traffic and didn't convert it. Nothing about the advertising was wrong — the listing simply never answered the two objections that stopped the purchase, so we rebuilt the images and A+ around them.
+93% revenue from eligibility flags
Flagging HSA/FSA eligibility on 31 products nobody could filter for
Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.
Conversion +67%
Answering the question nobody asks out loud: privacy as the conversion lever
The brand's listings argued about features while shoppers were worrying about the box arriving at their door and the line on their card statement. Answering that doubled the effect of every ad dollar.
Next-day coverage 38% → 91%
Winning an urgent purchase on delivery speed, not on price
A parent buying children's fever medicine at 9pm is not comparing prices — they are comparing delivery dates. The brand's inventory sat in two warehouses and lost on the only axis that mattered.
Wrong-level orders down 71%
Publishing an absorbency scale the whole category could be measured against
Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.
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