Amazon Sanitary & Incontinence Case Studies

Real campaigns we ran for sanitary & incontinence brands on Amazon — what was broken, what we changed and what it moved.

Confidential brandSanitary & Incontinence

Wrong-level orders down 71%

Publishing an absorbency scale the whole category could be measured against

Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.

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