Amazon Medical Supplies & Equipment Case Studies

Real campaigns we ran for medical supplies & equipment brands on Amazon — what was broken, what we changed and what it moved.

Flagging HSA/FSA eligibility on 31 products nobody could filter for

Confidential brandMedical Supplies & Equipment

+93% revenue from eligibility flags

Flagging HSA/FSA eligibility on 31 products nobody could filter for

Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.

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