Amazon Beauty & Personal Care Case Studies
Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.
+363% revenue
How Bubbly Belle grew Amazon revenue 363% and expanded into Canada
A US-only self-care brand stuck at $47k per month rebuilt its catalog, listings and ads — and launched in Canada — to reach $218k in monthly revenue.
+150% revenue
Scaling Velona 150% and launching across the US & Canada
A US-only Beauty & Personal Care brand grew monthly revenue 150% and launched in Canada with full account management and Amazon DSP.
External traffic ROI 1.4x → 3.6x
Making influencer traffic pay twice with attribution and the referral bonus
A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.
Buy Box share 54% → 97%
Reclaiming the Buy Box from seventeen unauthorised sellers
Grey-market sellers were undercutting the brand on its own listings, selling old stock and collecting the complaints. Clearing them changed price, rating and margin at once.
Launch to profitability: 22 → 7 weeks
Six launches in a year, each one faster than the last
A color-forward beauty brand ships new products constantly, and every launch had been improvised. We built a launch playbook and cut the time from listing live to profitable by two thirds.
Mobile conversion +52%
Designing for the 81% who shop on a phone
The brand's listings were reviewed on a desktop monitor and bought on a five-inch screen, where the title truncated mid-sentence and the key claim sat in an A+ module nobody scrolled to.
+50% sessions
Ranking for the ingredient, not the product type
Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.
+118% revenue, same formula
One shampoo, four audiences: segmenting by hair type
A haircare brand sold to “everyone”, which in a category organized around hair type means selling to nobody in particular. We split the catalog's messaging by texture and concern without changing a single formula.
Return rate 19% → 6%
Cutting foundation returns from 19% to 6% with better shade guidance
A foundation range with thirty shades was being bought wrong once in five orders. The fix was not the shades — it was making it possible to choose one on a phone screen.
34% of sampler buyers bought full size
Selling a scent you can't smell: the discovery set as a funnel
Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.
Zero takedowns in 6 months
Rewriting claims that kept getting the listing pulled
A nail and foot care brand had been suspended twice for claims its copy could not support. Rewriting for compliance turned out to improve conversion, not damage it.
Conversion vs. competitor +63%
Winning a price comparison by changing the unit of comparison
The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.
Items per order 1.3 → 2.3
Turning the brand store into a second funnel: 2.3 items per order
An oral care brand sold six related products and shoppers bought one. The storefront was a brochure nobody visited; we made it the destination of the brand's own advertising.
#1 in a 310k-search segment
Owning a niche the category leaders ignore
A deodorant brand was fighting for scraps of the main category. It had a formula genuinely suited to sensitive and reactive skin — a segment with real volume and no serious competitor.
Revenue per customer +134%
A pack-size ladder that turned a $9 impulse buy into a $26 habit
A beauty tools brand sold consumable accessories one at a time at a price too low to advertise profitably. Restructuring the pack sizes fixed the unit economics before any campaign was touched.
Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store — no obligation.