Scaling Levoit from $318k to $677k monthly revenue

Levoit was already a high-volume Home & Kitchen brand doing $318k in monthly revenue — but only $37k of it reached the bottom line. Growth had stalled because scaling ad spend any further ate straight into margin: ACoS was climbing, campaigns overlapped, and there was no upper-funnel demand generation to reduce reliance on expensive bottom-funnel keywords.

The account had grown by accretion. New campaigns had been layered on top of old ones for years, so the same keywords were being bid on from three or four places at once and the brand was effectively competing against itself at auction. Nothing distinguished a flagship SKU from a low-margin accessory: both were managed to the same blanket ACoS target, which meant the best products were under-funded and the weakest ones were over-funded.

The mandate was to grow revenue without sacrificing the thin profit the brand was protecting.

• PPC — consolidated a fragmented campaign structure, eliminated keyword cannibalization between ad groups, and rebuilt bidding around target ACoS by product tier so spend followed profitability.
• Amazon DSP — introduced programmatic display and retargeting to reach in-market shoppers earlier, recapture browsers who didn't convert, and drive new-to-brand demand that reduced dependence on the most competitive sponsored-product terms.

Monthly revenue climbed from $318k to $677k — a 113% increase — while monthly profit grew from $37k to $41k, proving the additional volume was earned efficiently rather than bought. ACoS fell from 32% to 24% even as spend grew in absolute terms.

DSP shifted a meaningful share of demand up-funnel: new-to-brand orders nearly doubled from 18% to 34% of the total, easing pressure on the highest-cost sponsored-product keywords and giving the account room to keep scaling.