Amazon Home & Kitchen Case Studies
Real campaigns we ran for home & kitchen brands on Amazon — what was broken, what we changed and what it moved.
+113% revenue
Scaling Levoit from $318k to $677k monthly revenue
A high-volume Home & Kitchen brand doubled monthly revenue with a rebuilt PPC structure and Amazon DSP — while keeping profit intact.
+32% combined revenue, spend flat
Untangling two house brands that had been bidding against each other for two years
A home goods company ran two of its own brands from one account and one ad budget. They shared keywords, shoppers and placements, and the cheaper one was quietly eating the premium one's margin.
AOV $24 → $31
Escaping a price war with bundles: average order value up 71%
A kitchenware brand was matching a competitor's price cuts week after week and losing margin on every round. Instead of following the next cut, we changed what was being compared.
22% of revenue from CA + UK
Adding two marketplaces without adding a second team
A US home brand had maxed out its domestic category and assumed international meant hiring. We launched Canada and the UK from the same catalog, treating each as a ranking problem rather than a new business.
3.2 → 4.2 stars, sales +118%
Bringing a 3.2-star hero listing back to 4.2 — and the category position with it
A packaging change introduced a defect, the rating fell below four stars and the listing lost the category. Recovering it meant fixing the product, the expectation the listing set, and the reviews left behind by the bad batch.
Hero term #19 → #3, held past two events
Using two deal events to buy a year of ranking for a cookware set
A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.
+97% revenue outside queen size
Winning the sizes nobody optimized: +97% revenue from non-queen SKUs
A bedding brand had optimized its queen listing to perfection and left king, twin and split-king to fend for themselves — in a category where the size is usually the first word of the search.
Price $12 → $29, revenue +74%
Moving a bath brand out of the $12 fight and into a $29 offer
A bath textiles brand was fighting for the bottom of the category against sellers with no brand to protect. We rebuilt the page for a different shopper rather than trying to be the cheapest in the old one.
Contribution margin 4% → 23%
Redesigning the box: turning an unprofitable furniture catalog around
A furniture brand was growing revenue and losing money on half its catalog. The problem was not pricing or advertising — it was the dimensions of the cartons and the fee tiers they landed in.
Off-season revenue +130%
Separating seasonal from evergreen: an end to the January cliff
A décor brand made 62% of its year in ten weeks and spent the rest of it shrinking. Splitting the catalog into two businesses with two ad strategies removed the cliff.
+640 ranking keywords
Capturing the long tail: 640 new ranking terms for one product line
Storage products are bought for a specific place — under the sink, in a camper, above the washer. The brand's listings described bins; shoppers were searching for solutions to rooms.
Filter attach rate 18% → 54%
Making the filters sell: attach rate from 18% to 54%
An air purifier brand sold hardware profitably and consumables barely at all — while third-party sellers made money on replacement filters for its own machines.
+45% conversion on paid traffic
Video-led advertising for a $340 vacuum: conversion up 45%
At three hundred dollars nobody buys from a static image. The brand's ads were a photo and a price, competing with demonstrations from every major manufacturer.
31 suppressed ASINs back live
Recovering 40% of a lighting catalog from silent suppression
Thirty-one of the brand's listings were not searchable and nobody had noticed. Compliance attributes missing from the flat file had quietly removed them from the category.
+87% revenue in a flat category
Growing demand in a category nobody searches for
Garment steamers have modest, stable search volume — you cannot win by taking more of it. We went after the shoppers who did not know they wanted one.
Sell-through 61% → 94%
Eleven micro-seasons: rebuilding a party supplies calendar
Party supplies do not have one season — they have eleven, each a few weeks long. The brand planned around two of them and wrote off the leftovers every year.
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