Amazon Camping & Hiking Case Studies
Real campaigns we ran for camping & hiking brands on Amazon — what was broken, what we changed and what it moved.
Confidential brandCamping & Hiking
ACoS 44% → 21%
Cutting ACoS from 44% to 21% while growing an outdoor brand 68%
A seasonal outdoor gear brand was buying every sale at a 44% ACoS. A rebuilt campaign structure, strict search-term control and stronger creative more than halved it — while revenue still grew 68%.
Confidential brandCamping & Hiking
Click-through rate +41%
Running the main image as an experiment instead of an argument
A camping gear brand argued about hero images in meetings and shipped whichever version the loudest person preferred. Structured split testing replaced the opinion with a result on twelve listings.
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