Amazon Dogs Case Studies
Real campaigns we ran for dogs brands on Amazon — what was broken, what we changed and what it moved.
Confidential brandDogs
+187% organic sales
Growing organic Amazon sales 187% with listing SEO and Rufus optimization
A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.
Confidential brandDogs
Conversion 6.8% → 11.9%
Making fit the first thing the page answers, by breed and body weight
Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.
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