Amazon Product Video: What Converts and What Just Burns Budget
Video sits in two very different slots on Amazon (the PDP carousel and Sponsored Brands video), and they need different scripts. What converts, and what just burns budget.
Scaling Peak Team
Amazon Growth Specialists
Articles under Scaling Peak Team are written collectively by our Amazon specialists: the PPC, DSP, listing and creative experts who run client accounts every day.
When a piece reflects the whole team's playbook rather than a single author's, it's published here. One byline, the experience of the entire team.
Articles by Scaling Peak Team
Amazon Conversion Rate Optimization: Good Rates and What to Test
You can't move the buy box or watch a heatmap, but Amazon gives you a clean split test and a keyword-level funnel. How to run a real CRO loop inside those constraints.
Amazon A+ Content: What It Is, Examples and Best Practices
Most A+ is a brand mood board that converts no better than the description it replaced. Here's a module-by-module framework for A+ that answers objections instead of decorating.
The Amazon Listing Optimization Checklist: Title to A Plus to Backend
A field-by-field pass over every part of a product detail page, including the 75-character title rule and the new item highlights attribute that landed in 2026.
Ready to scale your Amazon brand?
Talk to a senior strategist and leave with a growth plan for your store, with no obligation.