Amazon Tools & Equipment Case Studies

Real campaigns we ran for tools & equipment brands on Amazon — what was broken, what we changed and what it moved.

Conversion 2.8% → 6.1%

Competing against a tool the shopper can borrow for nothing

Every major parts chain lends exactly these tools for free against a refundable deposit. The brand's listings argued build quality with rival sellers the shopper had never been choosing between.

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