Amazon Painting, Drawing & Art Supplies Case Studies

Real campaigns we ran for painting, drawing & art supplies brands on Amazon — what was broken, what we changed and what it moved.

Confidential brandPainting, Drawing & Art Supplies

+85% sessions

Ranking for the color, not the paint

Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.

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