Amazon Kids' Craft Supplies Case Studies

Real campaigns we ran for kids' craft supplies brands on Amazon — what was broken, what we changed and what it moved.

Blended ACoS 44% → 22%

The same product competing in two different markets at once

A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.

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