Amazon Fish & Aquatic Pets Case Studies

Real campaigns we ran for fish & aquatic pets brands on Amazon — what was broken, what we changed and what it moved.

Items per order 1.2 → 3.4

Nobody needs a filter — they need a tank that works

An aquatics brand sold filters, heaters, test kits and treatments as separate products to beginners who did not yet know they needed all four. Teaching the system sold the system.

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