Amazon Diamond Painting & Kits Case Studies

Real campaigns we ran for diamond painting & kits brands on Amazon — what was broken, what we changed and what it moved.

Confidential brandDiamond Painting & Kits

New-to-brand orders +284%

Selling the evening, not the canvas

Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.

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