Amazon Computers & Tablets Case Studies

Real campaigns we ran for computers & tablets brands on Amazon — what was broken, what we changed and what it moved.

Current-generation share 38% → 84%

Three model years on one search page, and no way to tell them apart

A laptop brand refreshes its line every year and kept every past listing live. Shoppers could not tell which year they were buying, so many of them bought neither.

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