Scaling Overall Performance (Tools & Home Improvement niche)

Starting Point: generating around $100k revenue per month in the US

1. 1

   The brand’s goal was to increase overall sales

2. 2

   Products had a low position in the organic search ranking

3. 3

   Advertising was built only on AUTO and BROAD campaigns. We started from scratch

1. 1

   We conducted a triage and launched a clean-up effort to identify duplicate or poorly deployed keywords. We generate negative keyword rules based on the insights we had gathered through analyzing account history

2. 2

   2) We find the most profitable keywords and pushed them to the Top of Search advertising placements

3. 3

   After 3 months we got a Best Seller badge in the US

4. 4

   We also offer to sell these products in Amazon Canada and start aggressive advertising there because listings in Amazon Canada show numbers of Amazon US ratings

Result: Generating around $1.8kk revenue per month in the US and Canada