[{"data":1,"prerenderedAt":285},["ShallowReactive",2],{"service-amazon-seo-en":3,"service-blocks-b2229fd7-1f99-4a26-ad08-d1113955c798-en":19,"case-studies-by-ids-a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55,83f4fa55-2535-4447-aea7-67253f353730,849ef921-0580-41f4-a88a-b463471d0aee-en":175,"faq-all-b2229fd7-1f99-4a26-ad08-d1113955c798-en":228},{"id":4,"slug":5,"icon":6,"hero_image":7,"is_enabled":8,"sort_order":9,"last_modify":10,"created_at":11,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"meta_title":17,"meta_description":18},"b2229fd7-1f99-4a26-ad08-d1113955c798","amazon-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg",true,3,"2026-11-02","2026-07-29T14:13:30.127513+00:00","2026-11-02T20:18:16.364567+00:00","en","Amazon SEO","Amazon SEO services and listing optimization","Keyword research and rewritten titles, bullets, backend terms and A+ text, built for Amazon search and for Alexa for Shopping, so more shoppers find your products and more of them buy.","Amazon SEO Services and Listing Optimization","Amazon SEO services: keyword research, titles, bullets, backend terms and A+ copy written for Amazon search and its AI shopping assistant.",[20,28,71,79,85,96,122,154,161,168],{"id":21,"service_id":4,"type":22,"position":23,"is_enabled":8,"config":24,"locale_code":13,"data":25},"5e6082dc-57ad-47ca-b65d-908cb6fed2f6","overview",0,{},{"title":26,"markdown":27},"What our Amazon SEO services cover","Amazon SEO services make your products easier to find in Amazon search and more likely to be bought once they are found. Amazon ranks a listing on how relevant it is to the search and on how well it sells, so we work on both. We research the keywords worth ranking for, rewrite titles, bullets, descriptions, backend terms and A+ text around them, fill in the structured attributes Amazon filters on, then confirm the new terms are indexed and track rank.\n\nSince May 2026 there has been a second reader to write for. Alexa for Shopping, the assistant formerly called Rufus, answers shoppers' questions using your listing as evidence. Copy that states facts plainly works for both readers.\n\nThe service fits brands doing $500k–$30M a year whose rank or conversion has stalled on listings that were written once and never revisited.",{"id":29,"service_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":13,"data":33},"11483333-910b-4df9-851e-2ef9188fa590","feature_list",1,{},{"items":34,"title":70},[35,38,42,46,50,54,58,62,66],{"icon":6,"text":36,"title":37},"Search volume, relevance and competitor rank mapped per ASIN, so every keyword we place has a reason to be there.","Keyword research",{"icon":39,"text":40,"title":41},"i-lucide-heading","Product type and its defining attribute first, priority keywords early, within Amazon's style rules.","Titles",{"icon":43,"text":44,"title":45},"i-lucide-list","Each bullet answers one shopper question in its first clause, with numbers in place of adjectives.","Bullets",{"icon":47,"text":48,"title":49},"i-lucide-file-text","Copy and module text that carries specs, sizing and comparisons in a form shoppers and AI can read.","Description and A+ text",{"icon":51,"text":52,"title":53},"i-lucide-tags","Long-tail variants, synonyms and misspellings that didn't fit on the page, de-duplicated and under the byte limit.","Backend search terms",{"icon":55,"text":56,"title":57},"i-lucide-sliders-horizontal","Every applicable attribute filled across the catalog, since search filters and AI comparisons are built from those fields.","Structured attributes",{"icon":59,"text":60,"title":61},"i-lucide-bot","Listings checked against the questions shoppers ask Amazon's assistant, with the gaps closed in the copy.","Alexa for Shopping readiness",{"icon":63,"text":64,"title":65},"i-lucide-image","Produced by our creative team from the keyword and question findings, so the visuals and the copy cover the same facts.","Images and A+ design",{"icon":67,"text":68,"title":69},"i-lucide-line-chart","We confirm Amazon indexes the new terms and track rank and conversion, so every change is measured.","Indexing and rank tracking","What we optimize",{"id":72,"service_id":4,"type":73,"position":74,"is_enabled":8,"config":75,"locale_code":13,"data":76},"5cb70521-fb5d-4920-b3ac-7f63a3028f4c","markdown",2,{},{"title":77,"markdown":78},"How Amazon ranks a listing","Amazon search works in three stages, and a listing can drop out at any of them.\n\n1. Indexing. A product can only appear for a search term Amazon has indexed it for, and those terms come from the title, bullets, description, backend search terms and attributes. If a term isn't in any of them, the product doesn't exist for that search, however relevant it is.\n2. Relevance. Among indexed products, Amazon weighs how closely each one matches the search. Placement matters: a keyword in the title counts for more than the same keyword in the backend fields, and a listing stuffed with unrelated terms dilutes its own relevance.\n3. Performance. Then sales take over. Click-through rate, conversion rate and sales velocity on a term decide whether a listing climbs or slides. A keyword-rich listing that doesn't convert won't hold its rank, and ads that drive sales on a term also help the organic rank on it.\n\nPrice, availability and reviews feed into the same loop through conversion. Each of these stages is covered in detail in [how Amazon SEO and ranking work](\u002Fblog\u002Famazon-seo-how-ranking-works).",{"id":80,"service_id":4,"type":73,"position":9,"is_enabled":8,"config":81,"locale_code":13,"data":82},"af62ef63-db4c-41f3-b4ef-54a0ecc9e966",{},{"title":83,"markdown":84},"Optimizing for Alexa for Shopping (formerly Rufus)","On 13 May 2026 Amazon renamed Rufus, its AI shopping assistant, to Alexa for Shopping and moved it into the main search bar. It writes overviews above the results, compares products side by side and answers questions on product pages. Many sellers and tools still call it Rufus, and the engine underneath is the same.\n\nThe assistant doesn't rank the results page. It retrieves evidence and answers from it: your title, bullets and description, customer reviews and community Q&A, and in practice A+ content and structured attributes as well. If a shopper asks whether a humidifier is quiet enough for a nursery and nothing in your listing says so, the assistant can't recommend you, and a competitor who wrote it down gets the mention.\n\nFor the assistant, our listing work comes down to five things:\n\n- writing each bullet as the answer to a real shopper question;\n- replacing adjectives with numbers such as dimensions, capacity, materials and dosage;\n- moving facts out of A+ images and into A+ text, where they can be read;\n- filling the structured attributes the assistant uses for comparisons;\n- keeping the title, bullets, A+ and Brand Store consistent, because a contradiction makes the assistant hedge.\n\nThe assistant's ads, Sponsored Products and Sponsored Brands prompts, are also generated from your detail page, so a clearer listing improves the paid side too. More on how the assistant works in [what Amazon Rufus is and how to optimize for it](\u002Fblog\u002Fwhat-is-amazon-rufus).",{"id":86,"service_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":13,"data":94},"f8263a47-0989-48b0-87d5-3130ee5842bf","case_ref",4,{"ids":90},[91,92,93],"a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","83f4fa55-2535-4447-aea7-67253f353730","849ef921-0580-41f4-a88a-b463471d0aee",{"title":95},"Amazon SEO results from client accounts",{"id":97,"service_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":13,"data":101},"fdc0eb7a-e98a-476b-80ef-f9ea3ffd4539","process_steps",5,{},{"steps":102,"title":121},[103,106,109,112,115,118],{"text":104,"title":105},"Map the keywords you should rank for and how competitors are winning them.","Keyword & competitor research",{"text":107,"title":108},"Audit current indexing and find the terms you're missing.","Relevance & gap analysis",{"text":110,"title":111},"Rewrite titles, bullets, description, backend terms and attributes around priority keywords.","Copy & backend rewrite",{"text":113,"title":114},"Check each listing against the questions shoppers ask Alexa for Shopping and close the gaps.","Question & conversion pass",{"text":116,"title":117},"Push changes and confirm Amazon indexes the new terms.","Publish & verify indexing",{"text":119,"title":120},"Monitor rank and conversion, then refine.","Track & iterate","How we optimize your listings",{"id":123,"service_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":13,"data":127},"843d167b-da2f-408a-884c-0574d9551403","timeline",6,{},{"title":128,"phases":129},"Your first 90 days",[130,138,146],{"items":131,"label":136,"title":137},[132,133,134,135],"Keyword and competitor research","Indexing and relevance audit","Priority listings rewritten","Backend terms cleaned and expanded","Days 1–30","Foundation",{"items":139,"label":144,"title":145},[140,141,142,143],"Alexa for Shopping and conversion pass","A+ copy aligned to keywords","Indexing verified across catalog","Rank tracking baseline set","Days 31–60","Optimization",{"items":147,"label":152,"title":153},[148,149,150,151],"Roll out to the full catalog","Iterate on rank and conversion data","Refresh underperformers","Ongoing keyword expansion plan","Days 61–90","Scale",{"id":155,"service_id":4,"type":73,"position":156,"is_enabled":8,"config":157,"locale_code":13,"data":158},"d2f96443-4fe5-4af7-81b7-7d3e5f4dabf7",7,{},{"title":159,"markdown":160},"PPC and SEO in one loop","Most brands buy SEO and advertising from different people, and the two rarely share data. We run both, and the search term report is where they meet.\n\nYour ads collect the search terms real shoppers typed before they bought. When a term converts well in Sponsored Products, it goes into the listing: the title if it's a priority, the bullets or backend fields if it's long tail. The listing then earns organic rank on that term, and we can lower the bid as organic sales take over. It works in the other direction too. A term the listing converts badly on tells us to fix the copy or images before more ad money goes into it.\n\nYou see the result in TACoS, ad spend as a share of total sales, which falls when organic sales grow faster than ad spend. In our [pet supplements case](\u002Fcase-studies\u002Fpet-supplements-brand-listing-seo), organic sales grew from $58k to $166k a month while ad spend stayed essentially flat.",{"id":162,"service_id":4,"type":73,"position":163,"is_enabled":8,"config":164,"locale_code":13,"data":165},"ff40258b-e3f6-428a-ab0f-6786d028d836",8,{},{"title":166,"markdown":167},"How much Amazon SEO costs","Amazon SEO pricing in the market follows two models. One is a per-ASIN project, a fixed fee to research and rewrite each listing once. The other is ongoing management, a monthly fee for keeping listings, keywords and attributes current as search and competition change. Most agencies publish neither and quote after a call.\n\nWe price Amazon SEO within our performance-aligned model: a fixed base plus a small percentage of your ad sales, the same structure we use for advertising. Part of our fee depends on your sales, so our income follows the rank and conversion gains the work produces.\n\nWhat moves the price:\n\n- the number of ASINs and variation families in scope;\n- how many marketplaces the listings need to work in;\n- whether image and A+ design is included, through our [creative and content service](\u002Fservices\u002Fcreative-content);\n- whether we also run your advertising, which shares the same keyword research.\n\nWe give exact numbers on the discovery call, after we have seen the catalog.",{"id":169,"service_id":4,"type":170,"position":171,"is_enabled":8,"config":172,"locale_code":13,"data":173},"8010fb66-916e-435a-a6cb-2ec94bcd729e","faq_ref",9,{},{"title":174},"Amazon SEO FAQ",[176,195,212],{"id":91,"slug":177,"cover_image":178,"brand_name":179,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":99,"last_modify":180,"created_at":181,"updated_at":182,"locale_code":13,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":190,"category_id":191,"category_slug":192,"category_path":193,"category_name":194,"category_is_enabled":8,"is_indexable":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand","2026-08-14","2026-08-13T14:26:41.733597+00:00","2026-11-02T14:08:48.576527+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers (and Amazon's Rufus AI assistant) actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[4,189],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","2026-09-22","9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",{"id":92,"slug":196,"cover_image":197,"brand_name":198,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":199,"last_modify":190,"created_at":200,"updated_at":182,"locale_code":13,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":190,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8,"is_indexable":8},"painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",null,1509,"2026-09-22T11:13:31.356299+00:00","When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[4,207],"c89127c7-631c-451f-bf13-3681edd0f3c4","75f574da-8f7a-4669-913b-e1fbd163ccc2","paint-and-supplies","tools-and-home-improvement\u002Fpaint-and-supplies","Paint & Supplies",{"id":93,"slug":213,"cover_image":214,"brand_name":198,"is_anonymized":8,"period_months":215,"is_enabled":8,"sort_order":216,"last_modify":190,"created_at":217,"updated_at":182,"locale_code":13,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":190,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8,"is_indexable":8},"specialty-diet-attribute-filter-visibility","case-studies\u002Fspecialty-diet-attribute-filter-visibility-1790060651183.webp",13,1006,"2026-09-22T11:13:31.29052+00:00","Certified for the diet, filtered out of it","+163% sessions","The certifications were on the pack and in the bullets, and none of them were in the structured fields that drive the filters this audience shops with. Nothing else about the listings mattered until that changed.","Specialty Diet Filter SEO Case Study","How populating dietary attribute fields put a specialty diet brand back into Amazon's browse filters and grew sessions 163% in thirteen months.",[4,207],"cd861f0a-9cfe-4f67-93d1-2f65620927ef","specialty-diets","grocery-and-gourmet-food\u002Fspecialty-diets","Specialty Diets",[229,235,240,245,250,255,260,265,270,275,280],{"id":230,"scope":231,"service_id":4,"is_enabled":8,"sort_order":232,"locale_code":13,"question":233,"answer":234},"74376b84-4c7c-46be-886a-b6f74831c693","service",10,"What are Amazon SEO services?","Amazon SEO services improve how your products rank in Amazon search and how often the shoppers who see them buy. The work covers keyword research, titles, bullets, description, backend search terms, A+ text and structured attributes, followed by checks that Amazon has indexed the new terms and ongoing rank tracking. Listing optimization is the core of it.",{"id":236,"scope":231,"service_id":4,"is_enabled":8,"sort_order":237,"locale_code":13,"question":238,"answer":239},"3815d909-f715-4b2d-80d8-3715e3edaef9",20,"How is Amazon SEO different from Google SEO?","Amazon ranks on relevance plus conversion and sales velocity, not backlinks. A listing that converts well and sells steadily climbs; one that is keyword-rich but does not convert will not hold rank. We optimize for both.",{"id":241,"scope":231,"service_id":4,"is_enabled":8,"sort_order":242,"locale_code":13,"question":243,"answer":244},"b4997ef4-cecd-4753-aea5-489acef9ce85",30,"Do you rewrite my copy or just add keywords?","We rewrite. Titles, bullets, description, and backend terms are rebuilt around priority keywords while staying benefit-led and readable, because conversion is half of ranking.",{"id":246,"scope":231,"service_id":4,"is_enabled":8,"sort_order":247,"locale_code":13,"question":248,"answer":249},"ec91a606-925b-4f75-a35e-6835488bd80a",40,"How long until my rankings improve?","Amazon usually indexes new terms within days of publishing. Rank movement shows over 30–90 days as Amazon collects conversion and sales data on the new content. Priority listings are rewritten and backend terms cleaned up within the first 30 days.",{"id":251,"scope":231,"service_id":4,"is_enabled":8,"sort_order":252,"locale_code":13,"question":253,"answer":254},"b0511475-8030-4aa8-af47-0e1f489a8bec",50,"How do you optimize listings for Alexa for Shopping?","We treat the listing as the evidence the assistant answers from. Each bullet answers one shopper question, measurements replace adjectives, facts move out of A+ images into text, and every structured attribute is filled. Alexa for Shopping is the name Rufus has carried since May 2026, and the optimization work stayed the same through the rename.",{"id":256,"scope":231,"service_id":4,"is_enabled":8,"sort_order":257,"locale_code":13,"question":258,"answer":259},"22166375-ebb4-4f79-a54e-b982f4ed63c8",60,"Do you optimize images and A+ content too?","Copy, backend terms and A+ text are core to this service. Image and A+ design production is handled by our [Creative & Content service](\u002Fservices\u002Fcreative-content), and we often run the two together.",{"id":261,"scope":231,"service_id":4,"is_enabled":8,"sort_order":262,"locale_code":13,"question":263,"answer":264},"21807ab3-37c0-4168-abbf-4a0f4923d142",70,"How much do Amazon SEO services cost?","Amazon SEO is priced within our performance-aligned model: a fixed base plus a small percentage of your ad sales, with no flat fee per listing. The base depends on how many ASINs and marketplaces are in scope. We share exact numbers on the discovery call.",{"id":266,"scope":231,"service_id":4,"is_enabled":8,"sort_order":267,"locale_code":13,"question":268,"answer":269},"501b1c65-8791-4e4c-b0bb-7da44abfbe42",80,"Can I do Amazon SEO myself?","Yes, if you have the time and a source of keyword data. Start with our [listing optimization checklist](\u002Fblog\u002Famazon-listing-optimization-checklist) and [keyword research workflow](\u002Fblog\u002Famazon-keyword-research-workflow). The harder part to keep up alone is the follow-through: checking indexing after every change, tracking rank across many terms and moving converting search terms from ads into the listing. That's usually when brands bring in help.",{"id":271,"scope":231,"service_id":4,"is_enabled":8,"sort_order":272,"locale_code":13,"question":273,"answer":274},"307d6ea4-6bee-403a-abd6-6dc10a0cb9e3",90,"Do reviews affect Amazon SEO?","Yes, mostly through conversion. Rating and review count change how many shoppers click and buy, and conversion feeds rank. Reviews are also one of the sources Alexa for Shopping reads when it answers questions, so a recurring complaint can cost you recommendations. We use reviews as a content brief: fix what the listing gets wrong and state the facts shoppers keep asking about.",{"id":276,"scope":231,"service_id":4,"is_enabled":8,"sort_order":277,"locale_code":13,"question":278,"answer":279},"3a2ddb54-7956-4bf7-b5f2-a0762b2e11f9",100,"Do you optimize new product launches?","Yes, for brands that already sell on Amazon. A new ASIN gets keyword research and a full listing before it goes live, so it is indexed for the right terms from day one and launch ads don't go to a weak page. We have launched and scaled more than 100 products since 2018. Brand-new sellers with no sales history aren't a fit yet. Details are on our [Amazon product launch](\u002Fservices\u002Famazon-product-launch) page.",{"id":281,"scope":231,"service_id":4,"is_enabled":8,"sort_order":282,"locale_code":13,"question":283,"answer":284},"a10ad580-3a4e-4ace-9234-5bcb6aa65bd8",110,"How many ASINs do you work on at once?","We start with the ASINs that carry most of your revenue and ad spend, and roll out to the rest of the catalog once they're done, typically in the third month. Structured attributes get filled across the whole catalog early, because that work is quick.",1793651073569]