[{"data":1,"prerenderedAt":163},["ShallowReactive",2],{"service-amazon-dsp-advertising-en":3,"service-blocks-119e81ea-2a44-44f5-bd31-a47741039864-en":19,"faq-all-119e81ea-2a44-44f5-bd31-a47741039864-en":133},{"id":4,"slug":5,"icon":6,"hero_image":7,"is_enabled":8,"sort_order":9,"last_modify":10,"created_at":11,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"meta_title":17,"meta_description":18},"119e81ea-2a44-44f5-bd31-a47741039864","amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg",true,2,"2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","en","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",[20,28,60,86,118,126],{"id":21,"service_id":4,"type":22,"position":23,"is_enabled":8,"config":24,"locale_code":13,"data":25},"2cb35e38-f01a-48da-88db-3d5e2b3062d3","overview",0,{},{"title":26,"markdown":27},"When Sponsored Ads aren't enough","Sponsored Ads capture shoppers who are already searching. But the brands that keep growing eventually run out of easy search demand — and that's where Amazon DSP comes in.\n\nAmazon DSP is Amazon's programmatic platform for display, video, and streaming TV ads, targeted with Amazon's first-party shopping data and served on and off Amazon. We use it to retarget shoppers who didn't convert, reach new-to-brand audiences, and build the demand that your Sponsored Ads later capture. Managed with strategy and measured in AMC, DSP becomes a full-funnel growth engine rather than untracked awareness spend.",{"id":29,"service_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":13,"data":33},"0aff0fe7-2535-469a-8e1b-662f78079dcf","feature_list",1,{},{"items":34,"title":59},[35,39,43,47,51,55],{"icon":36,"text":37,"title":38},"i-lucide-users","Reach in-market, lifestyle, and competitor-conquesting audiences Amazon builds from first-party shopping data.","Audience building",{"icon":40,"text":41,"title":42},"i-lucide-repeat","Win back shoppers who viewed or added to cart but didn't buy — on and off Amazon.","Retargeting",{"icon":44,"text":45,"title":46},"i-lucide-tv","Amazon streaming TV and online video placements that build brand awareness at scale.","Streaming TV & video",{"icon":48,"text":49,"title":50},"i-lucide-globe","Extend reach across the web and apps through Amazon's demand-side platform.","Off-Amazon display",{"icon":52,"text":53,"title":54},"i-lucide-user-plus","Target and measure shoppers who have never bought from you before.","New-to-brand growth",{"icon":56,"text":57,"title":58},"i-lucide-network","Amazon Marketing Cloud to measure incrementality, audience overlap, and the true halo on your Sponsored Ads.","AMC measurement","What DSP unlocks",{"id":61,"service_id":4,"type":62,"position":63,"is_enabled":8,"config":64,"locale_code":13,"data":65},"ae7adad5-c365-413a-b80e-47fcd0c31682","process_steps",4,{},{"steps":66,"title":85},[67,70,73,76,79,82],{"text":68,"title":69},"Define whether DSP is for awareness, consideration, or retargeting, and map the audiences to match.","Goal & audience strategy",{"text":71,"title":72},"Align display and video creative to each audience and funnel stage.","Creative & placement plan",{"text":74,"title":75},"Stand up campaigns, seed audiences, and set clean measurement from day one.","Launch & seed",{"text":77,"title":78},"Shift budget toward audiences and placements driving new-to-brand and profitable conversions.","Optimize by audience",{"text":80,"title":81},"Use AMC to prove DSP's real contribution, not last-click credit.","Measure incrementality",{"text":83,"title":84},"Coordinate DSP with your search campaigns so the whole funnel compounds.","Integrate with Sponsored Ads","How we run DSP",{"id":87,"service_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":13,"data":91},"06b3f901-23fa-4ad9-ab49-a964d9369843","timeline",5,{},{"title":92,"phases":93},"Your first 90 days",[94,102,110],{"items":95,"label":100,"title":101},[96,97,98,99],"Goals, audiences and KPIs agreed","Measurement and AMC instance set up","First display & retargeting campaigns live","Baseline reach and new-to-brand metrics captured","Days 1–30","Foundation",{"items":103,"label":108,"title":109},[104,105,106,107],"Audience and placement optimization","Creative testing across formats","Streaming TV \u002F video expansion where it fits","Retargeting funnels refined","Days 31–60","Optimization",{"items":111,"label":116,"title":117},[112,113,114,115],"Scale winning audiences","AMC incrementality and halo analysis","Coordinate budget with Sponsored Ads","Next-quarter awareness-to-conversion plan","Days 61–90","Scale",{"id":119,"service_id":4,"type":120,"position":121,"is_enabled":8,"config":122,"locale_code":13,"data":123},"ce2faf89-cd3d-4cbc-81b6-af67de070386","markdown",7,{},{"title":124,"markdown":125},"DSP done with strategy, not just access","Amazon DSP is powerful, but access alone doesn't grow a brand — most accounts waste it on untargeted awareness. We treat DSP as a full-funnel demand engine and tie every campaign back to incremental profit, measured in AMC.\n\n**We only win when you do.** Like all our services, DSP is priced as a small percentage of ad sales, so we're aligned with your growth rather than your budget size. We set realistic goals together and report on them transparently.\n\nDSP works best alongside a healthy Sponsored Ads program — if you're not there yet, we'll tell you, and we'll sequence the work so you don't pay for reach you can't convert.",{"id":127,"service_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":13,"data":131},"71527a39-12e7-4100-93ba-8fb552d1202b","faq_ref",9,{},{"title":132},"Amazon DSP FAQ",[134,139,143,148,153,158],{"id":135,"scope":136,"service_id":4,"is_enabled":8,"sort_order":89,"locale_code":13,"question":137,"answer":138},"eb96a335-5310-438f-bd68-f0ff7bc03fa7","service","What is Amazon DSP?","Amazon DSP (demand-side platform) is Amazon's programmatic advertising system for buying display, video, and streaming TV ads on and off Amazon, targeted with Amazon's first-party shopping data. It reaches shoppers beyond the search results, across the funnel.",{"id":140,"scope":136,"service_id":4,"is_enabled":8,"sort_order":121,"locale_code":13,"question":141,"answer":142},"63b064ca-2a85-4611-8b30-77f5c012b0fc","How is DSP different from Sponsored Ads?","Sponsored Ads are keyword-driven and mostly capture existing demand in search. DSP is audience-driven and builds demand — reaching, retargeting, and re-engaging shoppers on and off Amazon. The two work best together.",{"id":144,"scope":136,"service_id":4,"is_enabled":8,"sort_order":145,"locale_code":13,"question":146,"answer":147},"bc31854d-0eba-4ed3-b602-c3a791e313a1",14,"Do I need a minimum budget for DSP?","DSP suits brands ready to invest in the upper funnel — generally those already spending $10k+\u002Fmonth on Sponsored Ads with healthy conversion. We confirm fit on your discovery call rather than take budget that will not perform.",{"id":149,"scope":136,"service_id":4,"is_enabled":8,"sort_order":150,"locale_code":13,"question":151,"answer":152},"5f93e3f1-33f0-46ef-86cb-93a272034d4d",17,"How do you measure DSP results?","Beyond standard reach and conversion metrics, we use Amazon Marketing Cloud (AMC) to measure incrementality, new-to-brand growth, and the halo effect DSP has on your search campaigns — so you see real contribution, not last-click credit.",{"id":154,"scope":136,"service_id":4,"is_enabled":8,"sort_order":155,"locale_code":13,"question":156,"answer":157},"4ecda833-610c-4c3a-a902-eaeb9a61e476",24,"How much does DSP management cost?","Our fee is a small percentage of ad sales, aligned with your growth rather than a flat retainer. Exact numbers depend on your account size and goals and are shared on your discovery call.",{"id":159,"scope":136,"service_id":4,"is_enabled":8,"sort_order":160,"locale_code":13,"question":161,"answer":162},"659aab82-4e4c-4912-9caa-efd10947176f",29,"Can you run DSP without managing my Sponsored Ads?","We can, but DSP performs best when coordinated with a healthy search program. If your Sponsored Ads need work first, we will be honest about sequencing so you do not pay for reach you cannot convert.",1786809744721]