[{"data":1,"prerenderedAt":80},["ShallowReactive",2],{"glossary-term-tacos-en":3,"glossary-terms-by-ids-f4c40d99-939f-4d1a-b253-eba8e085fce4,aa43edb0-676c-405d-a7f2-6d44558270f2,2e0db520-2e69-4c4a-b0e9-6e28c3e5bc36-en":27,"glossary-terms-en":36},{"id":4,"slug":5,"is_enabled":6,"sort_order":7,"related_post_id":8,"related_service_id":9,"related_term_ids":10,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"term":18,"short_definition":19,"body":20,"meta_title":21,"meta_description":22,"related_post_slug":23,"related_post_title":24,"related_post_is_public":6,"related_service_slug":25,"related_service_name":26,"related_service_is_enabled":6,"heading":21,"published_at":14},"bf7ba38f-42e7-463b-8564-f6feca4f4ab9","tacos",true,0,"338789f0-1e43-4f33-99ca-b690f71c1404","c89127c7-631c-451f-bf13-3681edd0f3c4",[11,12,13],"f4c40d99-939f-4d1a-b253-eba8e085fce4","aa43edb0-676c-405d-a7f2-6d44558270f2","2e0db520-2e69-4c4a-b0e9-6e28c3e5bc36","2026-11-02","2026-11-02T17:11:23.57527+00:00","2026-11-02T19:38:47.253477+00:00","en","TACoS (Total Advertising Cost of Sales)","TACoS (total advertising cost of sales) is ad spend divided by total revenue, both ad-attributed and organic, times 100; it shows how much of a brand's whole Amazon business goes to advertising.","Formula: TACoS = ad spend ÷ total sales × 100.\n\nExample: a brand spends $5,000 on ads in a month. Ads drive $20,000 in attributed sales, and total sales are $50,000. [ACoS](\u002Fglossary\u002Facos) is 25% and TACoS is 10%.\n\n### How to read the trend\n\nRead TACoS month over month:\n\n- TACoS falling while total sales grow: ads are building organic sales, the healthy pattern\n- TACoS rising with flat total sales: you are paying more to keep the same revenue\n- TACoS falling with falling sales: ad spend was cut and organic sales did not fill the gap\n\n### Why it matters\n\nAds on Amazon lift organic rank, so part of their effect lands in sales that ACoS never counts. TACoS captures that, and it matches how finance teams see the business: advertising as a share of revenue.\n\n### Common mistake\n\nComparing TACoS between brands or categories without context. A product in launch, a brand with heavy repeat purchase and a commodity category all have very different healthy levels. Our [TACoS guide](\u002Fblog\u002Ftacos-on-amazon) covers how to set a target.","What Is TACoS (Total ACoS) on Amazon?","TACoS (total advertising cost of sales) explained: the formula, a worked example next to ACoS, and how to read the TACoS trend for organic growth.","tacos-on-amazon","TACoS on Amazon: Formula, Meaning and What a Good TACoS Is","amazon-ppc-management","Amazon PPC Management",[28,32],{"id":11,"slug":29,"term":30,"short_definition":31},"acos","ACoS (Advertising Cost of Sales)","ACoS (advertising cost of sales) is the share of ad-attributed sales spent on advertising, calculated as ad spend divided by ad sales times 100; an ACoS of 25% means $25 of ad spend for every $100 in ad sales.",{"id":12,"slug":33,"term":34,"short_definition":35},"roas","ROAS (Return on Ad Spend)","ROAS (return on ad spend) is the revenue earned for every dollar spent on advertising, calculated as ad-attributed sales divided by ad spend; a ROAS of 4 means $4 in sales for each $1 of ads.",[37,42,47,48,53,58,63,68,73,78,79],{"id":38,"slug":39,"term":40,"short_definition":41},"265eb399-2ba5-411c-a1eb-9c41391b3f13","a-plus-content","A+ Content","A+ Content is the section of an Amazon product detail page where brand owners replace the plain product description with images, comparison charts and formatted text modules; it requires Brand Registry.",{"id":43,"slug":44,"term":45,"short_definition":46},"87df8b1f-4811-4e07-9171-63fd4923c405","a9-algorithm","A9 Algorithm","A9 is the common name for Amazon's product search ranking algorithm, which decides which products appear for a search and in what order, based mainly on relevance to the query and the product's sales performance.",{"id":11,"slug":29,"term":30,"short_definition":31},{"id":49,"slug":50,"term":51,"short_definition":52},"aaa36c94-6a2a-4d4c-800c-fa1d48c8684b","brand-registry","Amazon Brand Registry","Amazon Brand Registry is Amazon's program for trademark owners that gives them more control over their product listings, access to brand-only advertising and content tools, and tools to report counterfeits and infringement.",{"id":54,"slug":55,"term":56,"short_definition":57},"9b5c7c9a-d511-4c8e-9774-2307ec4add2c","storefront","Amazon Storefront","An Amazon Storefront, officially called an Amazon Store, is a multi-page branded shopping destination on Amazon with its own URL, available at no cost to brands enrolled in Brand Registry.",{"id":59,"slug":60,"term":61,"short_definition":62},"a65df449-1de8-4ad2-8ec4-7973fb32f59b","vine","Amazon Vine","Amazon Vine is an invitation-only review program where Amazon sends products from enrolled brands to trusted reviewers, called Vine Voices, who get the item at no cost in exchange for an honest review.",{"id":64,"slug":65,"term":66,"short_definition":67},"230b5a40-78dc-443c-a421-a29a8d1c8efb","asin","ASIN","An ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric code Amazon assigns to each product in its catalog; it identifies one detail page that every seller of that exact item shares.",{"id":69,"slug":70,"term":71,"short_definition":72},"56722521-a391-4396-a435-80460d0ec95d","buy-box","Buy Box","The Buy Box is the purchase panel on an Amazon product page with the Add to Cart and Buy Now buttons; when several sellers offer the same product, Amazon decides whose offer fills it and now calls it the Featured Offer.",{"id":74,"slug":75,"term":76,"short_definition":77},"3ce8cb16-1838-4b86-a5b5-3eaa1110bc31","fba","FBA (Fulfillment by Amazon)","FBA (Fulfillment by Amazon) is the Amazon program where you send inventory to Amazon's fulfillment centers, and Amazon stores it, picks, packs and ships each order, and handles customer service and returns for those units.",{"id":12,"slug":33,"term":34,"short_definition":35},{"id":4,"slug":5,"term":18,"short_definition":19},1793651103607]