[{"data":1,"prerenderedAt":81},["ShallowReactive",2],{"glossary-term-storefront-en":3,"glossary-terms-by-ids-aaa36c94-6a2a-4d4c-800c-fa1d48c8684b,31e8d2c8-f042-4a7b-bef0-4ceb40f1bed8,2811dad2-2290-4e69-baa9-0129854cd2d3-en":28,"glossary-terms-en":33},{"id":4,"slug":5,"is_enabled":6,"sort_order":7,"related_post_id":8,"related_service_id":9,"related_term_ids":10,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"term":18,"short_definition":19,"body":20,"meta_title":21,"meta_description":22,"related_post_slug":23,"related_post_title":24,"related_post_is_public":25,"related_service_slug":26,"related_service_name":27,"related_service_is_enabled":6,"heading":21,"published_at":14},"9b5c7c9a-d511-4c8e-9774-2307ec4add2c","storefront",true,0,"a536b933-8428-47b1-8295-700a1d38f2eb","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",[11,12,13],"aaa36c94-6a2a-4d4c-800c-fa1d48c8684b","31e8d2c8-f042-4a7b-bef0-4ceb40f1bed8","2811dad2-2290-4e69-baa9-0129854cd2d3","2026-11-02","2026-11-02T16:18:15.855588+00:00","2026-11-02T19:38:47.253477+00:00","en","Amazon Storefront","An Amazon Storefront, officially called an Amazon Store, is a multi-page branded shopping destination on Amazon with its own URL, available at no cost to brands enrolled in Brand Registry.","Brands build a Store in the advertising console from templates: a homepage plus subpages for product categories, bestsellers or seasonal collections. It lives at an amazon.com\u002Fstores address that you can share in social posts, emails and influencer content, and it shows only your own products.\n\n### How brands use it\n\nThe Store is a landing page for [Sponsored Brands](\u002Fglossary\u002Fsponsored-brands) campaigns and for outside traffic you track with [Amazon Attribution](\u002Fglossary\u002Famazon-attribution). The \"Visit the Store\" link under the product title on your listings also leads there. Store Insights in the console reports visits, page views, attributed sales and traffic sources, so you can see which pages hold attention and which lose it.\n\nA detail page sells one product. A Store lets a shopper browse the range, which helps brands with many SKUs, bundles or a product line that needs explaining.\n\n### Common mistake\n\nBuilding a Store once and never touching it again. Out-of-stock products, expired promotions and a homepage that lists every ASIN in a grid make a weak landing page. Organize it the way your customers shop, by use case or problem, and refresh it before big sales events.","What Is an Amazon Storefront?","An Amazon Storefront (Amazon Store) is a branded multi-page shop on Amazon. How it works, what Store Insights shows, and how brands use it with ads.","amazon-brand-store-and-brand-building-ads","Amazon Brand Store: How to Build One and Send Traffic to It",false,"creative-content","Creative & Content",[29],{"id":11,"slug":30,"term":31,"short_definition":32},"brand-registry","Amazon Brand Registry","Amazon Brand Registry is Amazon's program for trademark owners that gives them more control over their product listings, access to brand-only advertising and content tools, and tools to report counterfeits and infringement.",[34,39,44,49,50,51,56,61,66,71,76],{"id":35,"slug":36,"term":37,"short_definition":38},"265eb399-2ba5-411c-a1eb-9c41391b3f13","a-plus-content","A+ Content","A+ Content is the section of an Amazon product detail page where brand owners replace the plain product description with images, comparison charts and formatted text modules; it requires Brand Registry.",{"id":40,"slug":41,"term":42,"short_definition":43},"87df8b1f-4811-4e07-9171-63fd4923c405","a9-algorithm","A9 Algorithm","A9 is the common name for Amazon's product search ranking algorithm, which decides which products appear for a search and in what order, based mainly on relevance to the query and the product's sales performance.",{"id":45,"slug":46,"term":47,"short_definition":48},"f4c40d99-939f-4d1a-b253-eba8e085fce4","acos","ACoS (Advertising Cost of Sales)","ACoS (advertising cost of sales) is the share of ad-attributed sales spent on advertising, calculated as ad spend divided by ad sales times 100; an ACoS of 25% means $25 of ad spend for every $100 in ad sales.",{"id":11,"slug":30,"term":31,"short_definition":32},{"id":4,"slug":5,"term":18,"short_definition":19},{"id":52,"slug":53,"term":54,"short_definition":55},"a65df449-1de8-4ad2-8ec4-7973fb32f59b","vine","Amazon Vine","Amazon Vine is an invitation-only review program where Amazon sends products from enrolled brands to trusted reviewers, called Vine Voices, who get the item at no cost in exchange for an honest review.",{"id":57,"slug":58,"term":59,"short_definition":60},"230b5a40-78dc-443c-a421-a29a8d1c8efb","asin","ASIN","An ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric code Amazon assigns to each product in its catalog; it identifies one detail page that every seller of that exact item shares.",{"id":62,"slug":63,"term":64,"short_definition":65},"56722521-a391-4396-a435-80460d0ec95d","buy-box","Buy Box","The Buy Box is the purchase panel on an Amazon product page with the Add to Cart and Buy Now buttons; when several sellers offer the same product, Amazon decides whose offer fills it and now calls it the Featured Offer.",{"id":67,"slug":68,"term":69,"short_definition":70},"3ce8cb16-1838-4b86-a5b5-3eaa1110bc31","fba","FBA (Fulfillment by Amazon)","FBA (Fulfillment by Amazon) is the Amazon program where you send inventory to Amazon's fulfillment centers, and Amazon stores it, picks, packs and ships each order, and handles customer service and returns for those units.",{"id":72,"slug":73,"term":74,"short_definition":75},"aa43edb0-676c-405d-a7f2-6d44558270f2","roas","ROAS (Return on Ad Spend)","ROAS (return on ad spend) is the revenue earned for every dollar spent on advertising, calculated as ad-attributed sales divided by ad spend; a ROAS of 4 means $4 in sales for each $1 of ads.",{"id":77,"slug":78,"term":79,"short_definition":80},"bf7ba38f-42e7-463b-8564-f6feca4f4ab9","tacos","TACoS (Total Advertising Cost of Sales)","TACoS (total advertising cost of sales) is ad spend divided by total revenue, both ad-attributed and organic, times 100; it shows how much of a brand's whole Amazon business goes to advertising.",1793651103375]