[{"data":1,"prerenderedAt":80},["ShallowReactive",2],{"glossary-term-fba-en":3,"glossary-terms-by-ids-81bb9e07-09dd-4d85-acb3-14bd405380f6,7ed1a3bf-6a68-481b-ab42-d668cdea160a,56722521-a391-4396-a435-80460d0ec95d-en":27,"glossary-terms-en":32},{"id":4,"slug":5,"is_enabled":6,"sort_order":7,"related_post_id":8,"related_service_id":9,"related_term_ids":10,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"term":18,"short_definition":19,"body":20,"meta_title":21,"meta_description":22,"related_post_slug":23,"related_post_title":24,"related_post_is_public":6,"related_service_slug":25,"related_service_name":26,"related_service_is_enabled":6,"heading":21,"published_at":14},"3ce8cb16-1838-4b86-a5b5-3eaa1110bc31","fba",true,0,"a1d35014-e29d-4245-8c99-f9043981482a","a507b11d-88fb-4b74-98a2-0661de716593",[11,12,13],"81bb9e07-09dd-4d85-acb3-14bd405380f6","7ed1a3bf-6a68-481b-ab42-d668cdea160a","56722521-a391-4396-a435-80460d0ec95d","2026-11-02","2026-11-02T16:38:13.009378+00:00","2026-11-02T19:38:47.253477+00:00","en","FBA (Fulfillment by Amazon)","FBA (Fulfillment by Amazon) is the Amazon program where you send inventory to Amazon's fulfillment centers, and Amazon stores it, picks, packs and ships each order, and handles customer service and returns for those units.","Once units arrive at a fulfillment center, your offer becomes eligible for Prime delivery, and Amazon takes over shipping, returns and most customer questions for those orders. You still own the listing, the pricing and the advertising.\n\n### How FBA fees are structured\n\nYou pay a per-unit fulfillment fee based on the product's size tier and shipping weight, a monthly storage fee by volume (higher from October to December), and surcharges for inventory that sits too long. The referral fee, Amazon's commission on each sale, applies whether you use FBA or not. Amounts change most years, so check the current rate card before you price a product. Our [FBA fees guide](\u002Fblog\u002Famazon-fba-fees-explained) walks through a full per-unit profit calculation.\n\n### Why brands use it\n\nThe Prime badge and fast delivery usually lift conversion rate, and FBA offers compete well for the [Buy Box](\u002Fglossary\u002Fbuy-box). For most brands selling on Amazon it is the default fulfillment method.\n\n### Common mistake\n\nSending too much stock. Slow sellers rack up storage and aged inventory fees and pull down your [IPI score](\u002Fglossary\u002Fipi), which can limit how much Amazon lets you store. Many brands keep bulky or slow items on [FBM](\u002Fglossary\u002Ffbm) instead.","What Is FBA (Fulfillment by Amazon)?","FBA (Fulfillment by Amazon) explained: how the program works, how FBA fees are structured, and when a brand should keep products on FBM instead.","amazon-fba-fees-explained","Amazon FBA Fees Explained: How to Calculate True Profit per Unit","full-account-management","Full Account Management",[28],{"id":13,"slug":29,"term":30,"short_definition":31},"buy-box","Buy Box","The Buy Box is the purchase panel on an Amazon product page with the Add to Cart and Buy Now buttons; when several sellers offer the same product, Amazon decides whose offer fills it and now calls it the Featured Offer.",[33,38,43,48,53,58,63,68,69,70,75],{"id":34,"slug":35,"term":36,"short_definition":37},"265eb399-2ba5-411c-a1eb-9c41391b3f13","a-plus-content","A+ Content","A+ Content is the section of an Amazon product detail page where brand owners replace the plain product description with images, comparison charts and formatted text modules; it requires Brand Registry.",{"id":39,"slug":40,"term":41,"short_definition":42},"87df8b1f-4811-4e07-9171-63fd4923c405","a9-algorithm","A9 Algorithm","A9 is the common name for Amazon's product search ranking algorithm, which decides which products appear for a search and in what order, based mainly on relevance to the query and the product's sales performance.",{"id":44,"slug":45,"term":46,"short_definition":47},"f4c40d99-939f-4d1a-b253-eba8e085fce4","acos","ACoS (Advertising Cost of Sales)","ACoS (advertising cost of sales) is the share of ad-attributed sales spent on advertising, calculated as ad spend divided by ad sales times 100; an ACoS of 25% means $25 of ad spend for every $100 in ad sales.",{"id":49,"slug":50,"term":51,"short_definition":52},"aaa36c94-6a2a-4d4c-800c-fa1d48c8684b","brand-registry","Amazon Brand Registry","Amazon Brand Registry is Amazon's program for trademark owners that gives them more control over their product listings, access to brand-only advertising and content tools, and tools to report counterfeits and infringement.",{"id":54,"slug":55,"term":56,"short_definition":57},"9b5c7c9a-d511-4c8e-9774-2307ec4add2c","storefront","Amazon Storefront","An Amazon Storefront, officially called an Amazon Store, is a multi-page branded shopping destination on Amazon with its own URL, available at no cost to brands enrolled in Brand Registry.",{"id":59,"slug":60,"term":61,"short_definition":62},"a65df449-1de8-4ad2-8ec4-7973fb32f59b","vine","Amazon Vine","Amazon Vine is an invitation-only review program where Amazon sends products from enrolled brands to trusted reviewers, called Vine Voices, who get the item at no cost in exchange for an honest review.",{"id":64,"slug":65,"term":66,"short_definition":67},"230b5a40-78dc-443c-a421-a29a8d1c8efb","asin","ASIN","An ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric code Amazon assigns to each product in its catalog; it identifies one detail page that every seller of that exact item shares.",{"id":13,"slug":29,"term":30,"short_definition":31},{"id":4,"slug":5,"term":18,"short_definition":19},{"id":71,"slug":72,"term":73,"short_definition":74},"aa43edb0-676c-405d-a7f2-6d44558270f2","roas","ROAS (Return on Ad Spend)","ROAS (return on ad spend) is the revenue earned for every dollar spent on advertising, calculated as ad-attributed sales divided by ad spend; a ROAS of 4 means $4 in sales for each $1 of ads.",{"id":76,"slug":77,"term":78,"short_definition":79},"bf7ba38f-42e7-463b-8564-f6feca4f4ab9","tacos","TACoS (Total Advertising Cost of Sales)","TACoS (total advertising cost of sales) is ad spend divided by total revenue, both ad-attributed and organic, times 100; it shows how much of a brand's whole Amazon business goes to advertising.",1793651103371]