[{"data":1,"prerenderedAt":78},["ShallowReactive",2],{"glossary-term-buy-box-en":3,"glossary-terms-by-ids-230b5a40-78dc-443c-a421-a29a8d1c8efb,4c149a1b-8ae6-495d-8a35-eada7f0d2218,3ce8cb16-1838-4b86-a5b5-3eaa1110bc31-en":25,"glossary-terms-en":34},{"id":4,"slug":5,"is_enabled":6,"sort_order":7,"related_post_id":8,"related_service_id":9,"related_term_ids":10,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"term":18,"short_definition":19,"body":20,"meta_title":21,"meta_description":22,"related_post_slug":8,"related_post_title":8,"related_post_is_public":8,"related_service_slug":23,"related_service_name":24,"related_service_is_enabled":6,"heading":21,"published_at":14},"56722521-a391-4396-a435-80460d0ec95d","buy-box",true,0,null,"a507b11d-88fb-4b74-98a2-0661de716593",[11,12,13],"230b5a40-78dc-443c-a421-a29a8d1c8efb","4c149a1b-8ae6-495d-8a35-eada7f0d2218","3ce8cb16-1838-4b86-a5b5-3eaa1110bc31","2026-11-02","2026-11-02T16:19:54.464765+00:00","2026-11-02T19:38:47.253477+00:00","en","Buy Box","The Buy Box is the purchase panel on an Amazon product page with the Add to Cart and Buy Now buttons; when several sellers offer the same product, Amazon decides whose offer fills it and now calls it the Featured Offer.","Every seller of an [ASIN](\u002Fglossary\u002Fasin) shares one detail page, but only one offer is featured at a time. Shoppers who click Add to Cart buy from that seller, and the other offers sit behind a link to all buying options. Amazon does not publish the formula. Its guidance points to price including delivery, delivery speed, fulfillment method, seller performance metrics and stock.\n\nIf Amazon considers the price uncompetitive, for example well above recent prices or prices elsewhere, it may feature no offer at all. The page then shows only a See All Buying Options button, and conversions drop.\n\n### Why it matters for a brand\n\nMost Amazon sales go through the Buy Box, and [Sponsored Products](\u002Fglossary\u002Fsponsored-products) ads generally serve only when your offer is the featured one. A reseller winning the Buy Box on your listing takes the sale and can stop your ads from showing.\n\n### Common mistake\n\nTreating the Buy Box as a pure price war. Undercutting resellers erodes margin and rarely ends the problem. Brands usually get further by controlling distribution, keeping stock in [FBA](\u002Fglossary\u002Ffba) and using [Brand Registry](\u002Fglossary\u002Fbrand-registry) tools against unauthorized or counterfeit sellers.","What Is the Amazon Buy Box?","The Amazon Buy Box (Featured Offer) explained: how Amazon picks the winning offer, why it can disappear, and what it means for your ads and sales.","full-account-management","Full Account Management",[26,30],{"id":11,"slug":27,"term":28,"short_definition":29},"asin","ASIN","An ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric code Amazon assigns to each product in its catalog; it identifies one detail page that every seller of that exact item shares.",{"id":13,"slug":31,"term":32,"short_definition":33},"fba","FBA (Fulfillment by Amazon)","FBA (Fulfillment by Amazon) is the Amazon program where you send inventory to Amazon's fulfillment centers, and Amazon stores it, picks, packs and ships each order, and handles customer service and returns for those units.",[35,40,45,50,55,60,65,66,67,68,73],{"id":36,"slug":37,"term":38,"short_definition":39},"265eb399-2ba5-411c-a1eb-9c41391b3f13","a-plus-content","A+ Content","A+ Content is the section of an Amazon product detail page where brand owners replace the plain product description with images, comparison charts and formatted text modules; it requires Brand Registry.",{"id":41,"slug":42,"term":43,"short_definition":44},"87df8b1f-4811-4e07-9171-63fd4923c405","a9-algorithm","A9 Algorithm","A9 is the common name for Amazon's product search ranking algorithm, which decides which products appear for a search and in what order, based mainly on relevance to the query and the product's sales performance.",{"id":46,"slug":47,"term":48,"short_definition":49},"f4c40d99-939f-4d1a-b253-eba8e085fce4","acos","ACoS (Advertising Cost of Sales)","ACoS (advertising cost of sales) is the share of ad-attributed sales spent on advertising, calculated as ad spend divided by ad sales times 100; an ACoS of 25% means $25 of ad spend for every $100 in ad sales.",{"id":51,"slug":52,"term":53,"short_definition":54},"aaa36c94-6a2a-4d4c-800c-fa1d48c8684b","brand-registry","Amazon Brand Registry","Amazon Brand Registry is Amazon's program for trademark owners that gives them more control over their product listings, access to brand-only advertising and content tools, and tools to report counterfeits and infringement.",{"id":56,"slug":57,"term":58,"short_definition":59},"9b5c7c9a-d511-4c8e-9774-2307ec4add2c","storefront","Amazon Storefront","An Amazon Storefront, officially called an Amazon Store, is a multi-page branded shopping destination on Amazon with its own URL, available at no cost to brands enrolled in Brand Registry.",{"id":61,"slug":62,"term":63,"short_definition":64},"a65df449-1de8-4ad2-8ec4-7973fb32f59b","vine","Amazon Vine","Amazon Vine is an invitation-only review program where Amazon sends products from enrolled brands to trusted reviewers, called Vine Voices, who get the item at no cost in exchange for an honest review.",{"id":11,"slug":27,"term":28,"short_definition":29},{"id":4,"slug":5,"term":18,"short_definition":19},{"id":13,"slug":31,"term":32,"short_definition":33},{"id":69,"slug":70,"term":71,"short_definition":72},"aa43edb0-676c-405d-a7f2-6d44558270f2","roas","ROAS (Return on Ad Spend)","ROAS (return on ad spend) is the revenue earned for every dollar spent on advertising, calculated as ad-attributed sales divided by ad spend; a ROAS of 4 means $4 in sales for each $1 of ads.",{"id":74,"slug":75,"term":76,"short_definition":77},"bf7ba38f-42e7-463b-8564-f6feca4f4ab9","tacos","TACoS (Total Advertising Cost of Sales)","TACoS (total advertising cost of sales) is ad spend divided by total revenue, both ad-attributed and organic, times 100; it shows how much of a brand's whole Amazon business goes to advertising.",1793651103548]