[{"data":1,"prerenderedAt":78},["ShallowReactive",2],{"glossary-term-brand-registry-en":3,"glossary-terms-by-ids-265eb399-2ba5-411c-a1eb-9c41391b3f13,31e8d2c8-f042-4a7b-bef0-4ceb40f1bed8,1c35bb01-700a-4f07-b182-9020de3aa41f-en":25,"glossary-terms-en":30},{"id":4,"slug":5,"is_enabled":6,"sort_order":7,"related_post_id":8,"related_service_id":9,"related_term_ids":10,"last_modify":14,"created_at":15,"updated_at":16,"locale_code":17,"term":18,"short_definition":19,"body":20,"meta_title":21,"meta_description":22,"related_post_slug":8,"related_post_title":8,"related_post_is_public":8,"related_service_slug":23,"related_service_name":24,"related_service_is_enabled":6,"heading":21,"published_at":14},"aaa36c94-6a2a-4d4c-800c-fa1d48c8684b","brand-registry",true,0,null,"a507b11d-88fb-4b74-98a2-0661de716593",[11,12,13],"265eb399-2ba5-411c-a1eb-9c41391b3f13","31e8d2c8-f042-4a7b-bef0-4ceb40f1bed8","1c35bb01-700a-4f07-b182-9020de3aa41f","2026-11-02","2026-11-02T16:18:15.855588+00:00","2026-11-02T19:38:47.253477+00:00","en","Amazon Brand Registry","Amazon Brand Registry is Amazon's program for trademark owners that gives them more control over their product listings, access to brand-only advertising and content tools, and tools to report counterfeits and infringement.","To enroll you need an active registered trademark or, in many marketplaces, a pending trademark application, and the brand name on your products or packaging has to match it. Enrollment costs nothing; the trademark is a separate legal cost. Amazon's IP Accelerator connects brands with vetted law firms if you have no trademark yet.\n\n### What it unlocks\n\n- [A+ Content](\u002Fglossary\u002Fa-plus-content) and the Brand Story module on detail pages\n- [Sponsored Brands](\u002Fglossary\u002Fsponsored-brands) and [Sponsored Display](\u002Fglossary\u002Fsponsored-display) campaigns\n- an [Amazon Storefront](\u002Fglossary\u002Fstorefront)\n- [Brand Analytics](\u002Fglossary\u002Fbrand-analytics), including Search Query Performance\n- [Amazon Vine](\u002Fglossary\u002Fvine), [Manage Your Experiments](\u002Fglossary\u002Fmanage-your-experiments) and the [Brand Referral Bonus](\u002Fglossary\u002Fbrand-referral-bonus)\n- protection tools such as Report a Violation and [Project Zero](\u002Fglossary\u002Fproject-zero)\n\n### Why it matters\n\nWithout it, other sellers on your listing can push content changes and you compete for control of your own detail page. With it, Amazon gives the brand owner's listing contributions more weight, and most of the tools used to grow a brand on Amazon become available.\n\n### Common mistake\n\nLetting access depend on one person. If the only user with admin rights in Brand Registry leaves the company, recovering the account takes time. Keep at least two people with administrator access.","What Is Amazon Brand Registry?","Amazon Brand Registry explained: who can enroll, what trademark you need, and the ad, content and brand protection tools it unlocks for sellers.","full-account-management","Full Account Management",[26],{"id":11,"slug":27,"term":28,"short_definition":29},"a-plus-content","A+ Content","A+ Content is the section of an Amazon product detail page where brand owners replace the plain product description with images, comparison charts and formatted text modules; it requires Brand Registry.",[31,32,37,42,43,48,53,58,63,68,73],{"id":11,"slug":27,"term":28,"short_definition":29},{"id":33,"slug":34,"term":35,"short_definition":36},"87df8b1f-4811-4e07-9171-63fd4923c405","a9-algorithm","A9 Algorithm","A9 is the common name for Amazon's product search ranking algorithm, which decides which products appear for a search and in what order, based mainly on relevance to the query and the product's sales performance.",{"id":38,"slug":39,"term":40,"short_definition":41},"f4c40d99-939f-4d1a-b253-eba8e085fce4","acos","ACoS (Advertising Cost of Sales)","ACoS (advertising cost of sales) is the share of ad-attributed sales spent on advertising, calculated as ad spend divided by ad sales times 100; an ACoS of 25% means $25 of ad spend for every $100 in ad sales.",{"id":4,"slug":5,"term":18,"short_definition":19},{"id":44,"slug":45,"term":46,"short_definition":47},"9b5c7c9a-d511-4c8e-9774-2307ec4add2c","storefront","Amazon Storefront","An Amazon Storefront, officially called an Amazon Store, is a multi-page branded shopping destination on Amazon with its own URL, available at no cost to brands enrolled in Brand Registry.",{"id":49,"slug":50,"term":51,"short_definition":52},"a65df449-1de8-4ad2-8ec4-7973fb32f59b","vine","Amazon Vine","Amazon Vine is an invitation-only review program where Amazon sends products from enrolled brands to trusted reviewers, called Vine Voices, who get the item at no cost in exchange for an honest review.",{"id":54,"slug":55,"term":56,"short_definition":57},"230b5a40-78dc-443c-a421-a29a8d1c8efb","asin","ASIN","An ASIN (Amazon Standard Identification Number) is the 10-character alphanumeric code Amazon assigns to each product in its catalog; it identifies one detail page that every seller of that exact item shares.",{"id":59,"slug":60,"term":61,"short_definition":62},"56722521-a391-4396-a435-80460d0ec95d","buy-box","Buy Box","The Buy Box is the purchase panel on an Amazon product page with the Add to Cart and Buy Now buttons; when several sellers offer the same product, Amazon decides whose offer fills it and now calls it the Featured Offer.",{"id":64,"slug":65,"term":66,"short_definition":67},"3ce8cb16-1838-4b86-a5b5-3eaa1110bc31","fba","FBA (Fulfillment by Amazon)","FBA (Fulfillment by Amazon) is the Amazon program where you send inventory to Amazon's fulfillment centers, and Amazon stores it, picks, packs and ships each order, and handles customer service and returns for those units.",{"id":69,"slug":70,"term":71,"short_definition":72},"aa43edb0-676c-405d-a7f2-6d44558270f2","roas","ROAS (Return on Ad Spend)","ROAS (return on ad spend) is the revenue earned for every dollar spent on advertising, calculated as ad-attributed sales divided by ad spend; a ROAS of 4 means $4 in sales for each $1 of ads.",{"id":74,"slug":75,"term":76,"short_definition":77},"bf7ba38f-42e7-463b-8564-f6feca4f4ab9","tacos","TACoS (Total Advertising Cost of Sales)","TACoS (total advertising cost of sales) is ad spend divided by total revenue, both ad-attributed and organic, times 100; it shows how much of a brand's whole Amazon business goes to advertising.",1793651102752]