[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-womenswear-brand-cross-line-size-consistency-en":3,"case-study-blocks-b720c9b2-121f-4cbc-bcbd-8a36805369ca-en":27,"reviews-all-b720c9b2-121f-4cbc-bcbd-8a36805369ca-any-en":138,"case-study-category-ancestors-clothing-shoes-and-jewelry\u002Fwomen-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-c6f3d004-923b-4435-95a4-645816412ca6,f99a9636-ccb4-43d1-ba44-9017018b92ab,b79eb2f8-7315-4b84-a885-1bf6076091b0,f8a9fd6d-e507-4ef5-951c-801a3f070395-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b720c9b2-121f-4cbc-bcbd-8a36805369ca","womenswear-brand-cross-line-size-consistency","case-studies\u002Fwomenswear-brand-cross-line-size-consistency-1790060651183.webp",null,true,9,1402,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","Three sub-lines, three different size 8s, one very confused repeat customer","Repeat purchase 21% → 39%","The brand's own lines were graded by three different factories, so a customer who knew her size in one collection was wrong in the next. The fix was internal consistency, not a better size chart.","Cross-Line Size Consistency Case","How reconciling the grading of three womenswear sub-lines turned a brand's worst repeat-purchase problem into a 39% repeat rate in nine months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","2e799fb3-7e85-4ce5-bdd1-d2ae5fec37ce","women","clothing-shoes-and-jewelry\u002Fwomen","Women",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"d184b48a-f3ba-4949-811c-79a4959392c7","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$240k \u002F month",{"label":44,"value":45},"Structure","3 sub-lines, 3 factories, 3 grading rules",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"76de01bd-f40f-4451-b480-5c919cd30501","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"39%","+18 pts","Repeat purchase rate","21%",{"after":66,"delta":67,"label":68,"before":69},"$355k","+48%","Monthly revenue","$240k",{"after":71,"delta":72,"label":73,"before":74},"16%","-18 pts","Return rate, second and later orders","34%",{"after":76,"delta":77,"label":78,"before":79},"4.3","+0.5","Rating across the catalog","3.8",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"93583c0b-fd5e-4eec-96e5-09c223f60155","challenge",3,{},{"title":52,"markdown":86},"The obvious version of this problem is a brand whose sizes do not match the customer's body. This was the other one: a brand whose sizes did not match each other. Three sub-lines had been developed over five years with three different manufacturers, each working to its own grading rules, and nobody had ever laid the specs side by side. A size 8 in the knitwear line measured an inch and a half wider at the bust than a size 8 in the woven line.\n\nThat is invisible to a first-time buyer and lethal to a second purchase. A customer who had found her size, liked the garment and come back — the brand's most valuable shopper — ordered confidently, got it wrong, returned it and stopped. The return rate on repeat orders was higher than on first orders, which is the opposite of how a healthy apparel account behaves, and the reviews said so in plain language the team had been reading as generic sizing noise.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"9f60980b-4838-4003-9d71-ba06f0ea128d","approach",4,{},{"title":52,"markdown":93},"We measured the brand against itself before saying anything to customers.\n\n- **A grading audit across all three lines**, every size measured flat on the same points and tabulated in one sheet for the first time — then one house block adopted as the reference, with the two divergent lines corrected at the next production run rather than re-labeled after the fact.\n- **Per-garment flat measurements published** on every listing, so a customer can compare an item to one she already owns instead of trusting a size letter.\n- **Interim honesty** — while the old stock sold through, affected listings carried an explicit note that this line runs narrower, which cost some conversion and saved far more in returns.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"b801c268-fb7f-40f2-99f4-893a6e696eed","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fwomenswear-brand-cross-line-size-consistency.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $108k to $160k a month while ACoS falls from 33% to 23% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"1646de53-e60f-49a5-a498-0c7c8fd785d2","results",{},{"title":52,"markdown":109},"The repeat purchase rate went from 21% to **39%**, and returns on repeat orders — the number that exposed the problem — fell from 34% to 16%.\n\nRevenue grew 48% almost entirely on that retained demand: the brand did not acquire dramatically more customers, it stopped losing the ones it had at exactly the moment they were ready to spend more. The catalog rating recovered half a point once the reviews describing an inconsistent size stopped arriving.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"1129c11d-fd77-4b75-aefd-fead5df25c88","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Womenswear brand","Customers kept telling us our sizing was inconsistent and we kept sending them the size chart. They meant inconsistent with our own other line.","Head of Product",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"1bb83a32-8dfc-4b8a-9100-344b5b845f59","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"ae77b06f-2da8-43fe-9854-a910a7ac98b8","case_ref",12,{"ids":132},[133,134,135,136],"c6f3d004-923b-4435-95a4-645816412ca6","f99a9636-ccb4-43d1-ba44-9017018b92ab","b79eb2f8-7315-4b84-a885-1bf6076091b0","f8a9fd6d-e507-4ef5-951c-801a3f070395",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":97},"7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry",104,false,"2026-09-22T11:13:31.187156+00:00","Clothing, Shoes & Jewelry","Amazon Clothing, Shoes & Jewelry Case Studies","Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.","Clothing, Shoes & Jewelry Case Studies","See how our Amazon agency grows Clothing, Shoes & Jewelry brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,191,207,221],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"menswear-brand-price-filter-brackets","case-studies\u002Fmenswear-brand-price-filter-brackets-1790060651183.webp",1403,"Priced at $28 in a category where shoppers tick the “under $25” box","Units +96% at a lower price","A menswear basics brand sat two dollars above the price filter most of its shoppers use, and was therefore absent from half the search results it should have appeared in.","Price Filter Bracket Case Study","How repricing a menswear catalog to sit inside the price brackets shoppers filter by nearly doubled unit sales at a lower average selling price.",[22,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","d96d3474-0eb3-451a-9b2d-2cba1c75080d","men","clothing-shoes-and-jewelry\u002Fmen","Men",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"girls-apparel-age-based-search-mapping","case-studies\u002Fgirls-apparel-age-based-search-mapping-1790060651183.webp",6,1404,"Parents shop in years, the catalog was written in numbers","+107% revenue","A girls' clothing brand indexed everything by garment size. The people buying were aunts and grandparents who know the child's age and nothing else.","Kids Apparel Age Search Case Study","How mapping garment sizes to the age language parents actually search grew a girls' clothing brand 107% and cut its ad cost per order by a third.",[202,186],"b2229fd7-1f99-4a26-ad08-d1113955c798","3e2dfa4b-b074-4afe-b538-dd57e869121d","girls","clothing-shoes-and-jewelry\u002Fgirls","Girls",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"boys-apparel-wearer-versus-buyer","case-studies\u002Fboys-apparel-wearer-versus-buyer-1790060651183.webp",1405,"The parent approves the purchase, the seven-year-old vetoes it","Conversion +41%","A boys' clothing brand sold to parents and was returned by children. The listing had been built entirely for the person paying and said nothing to the person wearing it.","Boys Apparel Creative Case Study","How building a boys' clothing listing for the child who wears it, not just the parent who pays, lifted conversion 41% and cut returns nine points.",[202,21],"f25634e1-80b2-4e8e-b093-a1ac0bcb7a2c","boys","clothing-shoes-and-jewelry\u002Fboys","Boys",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"luggage-brand-airline-size-rule-queries","case-studies\u002Fluggage-brand-airline-size-rule-queries-1790060651183.webp",1406,"Ranking for a rule instead of a product","#1 on 9 airline-size queries","Travellers do not search for a bag. They search for the rule they are trying not to break — and the brand's dimensions were buried in a spec table three scrolls down.","Airline Size Search Intent Case","How building listings around airline size rules — the query travellers actually type — took a luggage brand to #1 on nine constraint searches.",[202,186],"71900aaa-7bf0-43bd-ba55-be7db0d489f3","luggage-and-travel-gear","clothing-shoes-and-jewelry\u002Fluggage-and-travel-gear","Luggage & Travel Gear",1790082622593]