[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-winter-sports-boot-sizing-fit-returns-en":3,"case-study-blocks-b0385703-a9fb-470b-be58-44848ff58e49-en":27,"reviews-all-b0385703-a9fb-470b-be58-44848ff58e49-any-en":160,"case-study-category-ancestors-sports-and-outdoors\u002Fwinter-sports-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":173,"case-studies-by-ids-af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3,2dd1144b-f19e-4eaa-b649-69e2874a363b,5c45d259-a7a0-497f-ad5d-9269605e4834,72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b0385703-a9fb-470b-be58-44848ff58e49","winter-sports-boot-sizing-fit-returns","case-studies\u002Fwinter-sports-boot-sizing-fit-returns-1790060651183.webp",null,true,9,710,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Sizing a boot that fits nothing like a shoe","Size-related returns 27% → 9%","A winter sports brand sold boots in mondopoint while its customers think in shoe sizes, and absorbed a quarter of orders back every season. A proper sizing system fixed the returns and the reviews with them.","Boot Sizing and Fit Returns Case","How a rebuilt sizing system and measurement guidance cut a winter sports brand's fit-related returns from 27% to 9% across one season.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a39a8715-e56b-4c36-aa96-5367f59e5996","winter-sports","sports-and-outdoors\u002Fwinter-sports","Winter Sports",[28,53,80,87,94,116,126,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"0f06b43f-4ca6-4496-bb5c-0d7a47dd55b9","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$246k \u002F month in season",{"label":44,"value":45},"Problem","27% returns, nearly all size-related",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","9 months, spanning one full season","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d14faaba-2842-4ca2-90f7-19be22e6d82f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9%","-18 pts","Size-related return rate","27%",{"after":66,"delta":67,"label":68,"before":69},"$2.05M","+44%","Net season revenue","$1.42M",{"after":71,"delta":72,"label":73,"before":74},"5.9%","+20%","Conversion rate","4.9%",{"after":76,"delta":77,"label":78,"before":79},"8%","-23 pts","Reviews mentioning sizing","31%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"9e2736b6-7ed6-4ce3-8de2-99553a1c3bc7","challenge",3,{},{"title":52,"markdown":86},"The boots are sized in mondopoint, which is the correct way to size them and a system almost no online shopper uses. The listing printed the mondopoint value, a converted shoe size from a chart of unclear origin, and nothing about width, volume or how a performance fit is supposed to feel — which is snugger than any shoe the buyer owns.\n\nA quarter of every season's orders came back. Worse, the reviews carried the confusion forward: a third of them discussed sizing, which meant the next shopper arrived already unsure, and either bought a size up to be safe — producing a boot that performs badly and gets returned for a different reason — or did not buy at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"941f9fd3-797a-44ef-aa7e-ed63b2aac0fc","approach",4,{},{"title":52,"markdown":93},"We replaced a conversion chart with a measurement method.\n\n- **Measure, don't convert** — a foot-length-in-centimeters guide as the primary instruction, since mondopoint *is* that measurement and the shoe-size detour is where the error enters.\n- **Width and volume stated separately**, with plain guidance on which model suits which foot shape.\n- **Fit expectation set explicitly** — what a correct performance fit feels like on day one versus after packing out, which prevents the size-up reflex.\n- **Variation family and size charts corrected**, so the size selected in the dropdown matches the size described in the content on every listing.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"9b243bd0-86d0-40f9-933f-3e6676e110db","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"One full season of returns categorized: 89% size-related, two thirds of them a boot returned as too large after the shopper had sized up to be safe.","Code the returns",{"text":105,"title":106},"A measurement-based chart produced from the actual lasts rather than a generic conversion table.","Rebuild the chart",{"text":108,"title":109},"Measurement guide, width guidance and fit expectation added to the image stack and A+ on every boot listing.","Rewrite the content",{"text":111,"title":112},"Size attributes and variation families corrected so the dropdown, the chart and the copy finally agree.","Fix the catalog data",{"text":114,"title":115},"Returns tracked weekly through the season; two models still over-returning were re-measured and their guidance corrected mid-season.","Watch the season",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"269a8c94-4b1e-4b36-91e0-b38a68f9ee6a","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fwinter-sports-boot-sizing-fit-returns.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $111k to $160k a month while ACoS falls from 34% to 22% across the 7-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":9,"is_enabled":8,"config":129,"locale_code":14,"data":130},"a34c7591-0681-42d7-a96a-02e73633f5a6","results",{},{"title":52,"markdown":131},"Size-related returns fell from 27% to **9%**, and net revenue for the season rose 44% against the same season a year earlier — most of it from orders that previously came back rather than from new demand.\n\nConversion rose 20% because the page now gives a shopper a way to be confident before ordering, and the review body changed with it: sizing mentions fell from a third of reviews to under a tenth, which removes the doubt the next shopper used to inherit.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"7f14dd2b-b3f8-4b11-838c-dd0600aaf0c6","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Winter sports brand","We'd been publishing a conversion chart nobody could trace. Telling people to measure their foot in centimeters was the entire fix.","Product Manager",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"4a5cd042-c2d1-4fa2-a649-1745659669df","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"09667d47-a9b5-40b6-9e6a-e84bdb59eedd","case_ref",12,{"ids":154},[155,156,157,158],"af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3","2dd1144b-f19e-4eaa-b649-69e2874a363b","5c45d259-a7a0-497f-ad5d-9269605e4834","72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":166,"updated_at":166,"locale_code":14,"name":167,"title":168,"subtitle":169,"intro":7,"meta_title":170,"meta_description":171,"case_count":172},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":83,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[197,213,228,242],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"team-sports-competitor-stockout-windows","case-studies\u002Fteam-sports-competitor-stockout-windows-1790060651183.webp",711,"Taking page one during the two weeks the category leaders run dry","Page-one share 11% → 38%","Twice a season the biggest brands in team sports sell out for two or three weeks. A challenger brand learned to see those windows coming and spend into them, winning positions it then kept.","Competitor Stockout Window Strategy","How monitoring competitor stockouts and surging spend into those windows took a team sports brand from 11% to 38% page-one share in ten months.",[207,208],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","3a099988-06d2-4799-bfd9-f191485d60e9","team-sports","sports-and-outdoors\u002Fteam-sports","Team Sports",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":216,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"racquet-sports-skill-level-selection","case-studies\u002Fracquet-sports-skill-level-selection-1790060651183.webp",7,712,"Helping a beginner avoid the racquet a professional would choose","Conversion rate 5.6% → 9.8%","A racquet brand's best-reviewed model was its most advanced, so beginners bought it, struggled with it and rated it badly. Sorting the catalog by playing level fixed both the reviews and the sales.","Skill Level Selection Case Study","How organizing a racquet catalog by playing level lifted conversion from 5.6% to 9.8% and raised the flagship model's rating by half a star.",[21,22],"d4b0e288-986e-4743-b8d8-98a1556c0ba3","racquet-sports","sports-and-outdoors\u002Fracquet-sports","Racquet Sports",{"id":157,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":238,"category_slug":239,"category_path":240,"category_name":241,"category_is_enabled":8},"martial-arts-gear-real-use-video-creative","case-studies\u002Fmartial-arts-gear-real-use-video-creative-1790060651183.webp",713,"Studio photography sells to nobody who actually trains","Conversion +40%, video ACoS half of static","A martial arts equipment brand had immaculate product photography and no evidence that anything survived a real session. Training-footage video became the strongest conversion asset in the account.","Real Use Video Creative Case Study","How real training footage in listing and Sponsored Brands video lifted a martial arts brand's conversion 71% among video-exposed shoppers.",[22,208],"0428d02f-c98e-4572-9fb0-8db2a6cb7d29","boxing-and-martial-arts","sports-and-outdoors\u002Fboxing-and-martial-arts","Boxing & Martial Arts",{"id":158,"slug":243,"cover_image":244,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":245,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":246,"headline_metric":247,"summary":248,"meta_title":249,"meta_description":250,"service_ids":251,"published_at":11,"category_id":252,"category_slug":253,"category_path":254,"category_name":255,"category_is_enabled":8},"skate-brand-parts-and-consumables-catalog","case-studies\u002Fskate-brand-parts-and-consumables-catalog-1790060651183.webp",714,"The complete board sells once; the wheels sell forever","Repeat revenue 7% → 39%","A skate brand sold finished boards and treated spare parts as warranty stock. Listing bearings, wheels, decks and grip as a catalog of their own turned one-off buyers into a recurring business.","Spare Parts Catalog Strategy Case","How building a standalone spare parts and consumables catalog took a skate brand's repeat revenue share from 7% to 39% in nine months.",[21,207],"1c545c62-72de-432b-a237-86d8715fdce2","skates-skateboards-and-scooters","sports-and-outdoors\u002Fskates-skateboards-and-scooters","Skates, Skateboards & Scooters",1790082634145]