[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-wellness-brand-creative-conversion-lift-en":3,"case-study-blocks-7d0771bf-012e-401c-a5b0-ac34c4b8755d-en":27,"reviews-all-7d0771bf-012e-401c-a5b0-ac34c4b8755d-any-en":160,"case-study-category-ancestors-health-and-household\u002Fwellness-and-relaxation-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":172,"case-studies-by-ids-3d8b6398-68dd-4191-9776-d79ab9d80621,49965ec6-cc85-4902-a388-3896f7264476,68fbbdb5-e441-43d8-b837-d0501269cb24,6eb00097-187e-4eca-88bd-ccecbfb2d061-en":195},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"7d0771bf-012e-401c-a5b0-ac34c4b8755d","wellness-brand-creative-conversion-lift","case-studies\u002Fwellness-brand-creative-conversion-lift-1790060651183.webp",null,true,5,108,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Lifting conversion 38% with a rebuilt image stack and A+ content","+38% conversion rate","A wellness brand had traffic and didn't convert it. Nothing about the advertising was wrong — the listing simply never answered the two objections that stopped the purchase, so we rebuilt the images and A+ around them.","Amazon Creative & A+ Conversion Case","How rebuilding the image stack and A+ content around two buying objections lifted a wellness brand's Amazon conversion rate 38% in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f7482bbb-8bc6-4e27-a9d9-4c30a2fa9338","wellness-and-relaxation","health-and-household\u002Fwellness-and-relaxation","Wellness & Relaxation",[28,53,80,87,94,115,125,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9e2a81b9-b426-434b-89f5-7c76acf29ba7","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$121k \u002F month",{"label":44,"value":45},"Conversion rate at start","8.1% — category average 11%",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d345464c-0047-4913-8404-b6cf4033c0e0","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11.2%","+38%","Conversion rate","8.1%",{"after":66,"delta":67,"label":68,"before":69},"$168k","+39%","Monthly revenue","$121k",{"after":71,"delta":72,"label":73,"before":74},"4.6%","-3.3 pts","Return rate","7.9%",{"after":76,"delta":77,"label":78,"before":79},"24%","-9 pts","ACoS","33%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"45e12ba0-dc27-4c17-9a0e-5e51cf95168e","challenge",3,{},{"title":52,"markdown":86},"Traffic was not the problem: the campaigns were well built and the listings ranked. Shoppers arrived and left. At 8.1% the conversion rate sat three points below the category, which on this traffic volume was roughly $40k a month walking away.\n\nThe review and returns data pointed at two specific objections, and neither was addressed anywhere on the page. Buyers could not tell how big the product actually was — a recurring theme in one-star reviews and in the return reasons — and they could not tell how long it ran between refills. The images showed the product beautifully lit and completely without scale, and the A+ content talked about the brand's story.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"b9cfd88f-c46d-45d8-8fc5-f20e00becee6","approach",4,{},{"title":52,"markdown":93},"We rebuilt the page around the two questions that were losing the sale.\n\n- **Scale in the first two frames** — the product shown in a real room, in a hand, and against an everyday object, so size is unambiguous before the shopper scrolls.\n- **Runtime made explicit** — the refill cycle stated as a number in the image stack and repeated in the A+ comparison module.\n- **A+ rewritten as answers, not narrative** — the brand story moved to the bottom; the modules now cover sizing, runtime, cleaning and what's in the box.\n- **Copy aligned with the new creative** — bullets rewritten to match the claims the images make, so the page doesn't argue with itself.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":98},"4de9f9f5-7828-4711-9e03-d00d931ac3e7","process_steps",{},{"steps":99,"title":52},[100,103,106,109,112],{"text":101,"title":102},"Eighteen months of reviews, questions and return reasons coded into themes. Two themes — perceived size and runtime — accounted for most of the negative signal.","Objection mining",{"text":104,"title":105},"Seven frames re-shot and rebuilt: hero, scale in room, scale in hand, runtime, what's in the box, care, and lifestyle last.","Image stack rebuild",{"text":107,"title":108},"Modules reordered to answer objections first; a comparison module added so the size and runtime differences between the two variants are readable at a glance.","A+ restructure",{"text":110,"title":111},"Title and bullets rewritten to carry the same two claims, keeping the ranking terms the listing had already earned.","Copy alignment",{"text":113,"title":114},"Conversion and return rate tracked per variant for eight weeks after the change, with the weaker of two hero frames swapped out on the evidence.","Post-launch measurement",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"f5fe3344-88ac-4f78-a5a0-69149954fcce","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fwellness-brand-creative-conversion-lift.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $54k to $76k a month while ACoS falls from 33% to 24% across the 5-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"97543c6a-eba5-42ec-b19d-4f7bb60e59cd","results",9,{},{"title":52,"markdown":131},"Conversion rate rose from 8.1% to 11.2% — **+38%** — and monthly revenue from $121k to $168k, on essentially the same traffic.\n\nThe return rate fell 3.3 points, which matters twice: fewer refunds, and fewer of the negative reviews that come with a product arriving smaller than expected. ACoS improved nine points as a consequence — the same clicks now produce more orders, which is the cheapest efficiency gain available to any account.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"c22d891b-f99c-4cb2-afc9-e8482bfc91c6","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Wellness brand","Two years of optimizing the ads, five months of fixing the page. The page was the problem.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"276420fb-e3ae-4aab-a40a-6a382d28f310","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"4b30da91-d7b2-4c93-8106-233e70072238","case_ref",12,{"ids":154},[155,156,157,158],"3d8b6398-68dd-4191-9776-d79ab9d80621","49965ec6-cc85-4902-a388-3896f7264476","68fbbdb5-e441-43d8-b837-d0501269cb24","6eb00097-187e-4eca-88bd-ccecbfb2d061",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":31,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":165,"updated_at":165,"locale_code":14,"name":166,"title":167,"subtitle":168,"intro":7,"meta_title":169,"meta_description":170,"case_count":171},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[173,185],{"id":21,"slug":174,"icon":175,"hero_image":176,"is_enabled":8,"sort_order":83,"last_modify":177,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":186,"icon":187,"hero_image":188,"is_enabled":8,"sort_order":90,"last_modify":177,"created_at":189,"updated_at":179,"locale_code":14,"name":190,"title":191,"subtitle":192,"meta_title":193,"meta_description":194},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[196,213,228,243],{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":201,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"medical-supplies-hsa-fsa-eligibility","case-studies\u002Fmedical-supplies-hsa-fsa-eligibility-1790060651183.webp",6,900,"2026-09-22T11:13:31.296128+00:00","Flagging HSA\u002FFSA eligibility on 31 products nobody could filter for","+93% revenue from eligibility flags","Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.","HSA and FSA Eligibility Case Study","How flagging HSA and FSA eligibility across a medical supplies catalog surfaced it in filtered search and grew revenue 93% in six months.",[21,208],"a507b11d-88fb-4b74-98a2-0661de716593","d5f37c35-6569-48fb-91ec-04ac7a341f72","medical-supplies-and-equipment","health-and-household\u002Fmedical-supplies-and-equipment","Medical Supplies & Equipment",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":216,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":201,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"sexual-wellness-privacy-conversion-blocker","case-studies\u002Fsexual-wellness-privacy-conversion-blocker-1790060651183.webp",7,901,"Answering the question nobody asks out loud: privacy as the conversion lever","Conversion +67%","The brand's listings argued about features while shoppers were worrying about the box arriving at their door and the line on their card statement. Answering that doubled the effect of every ad dollar.","Privacy-Led Conversion Case Study","How stating discreet packaging, billing and review privacy on the page lifted a sexual wellness brand's conversion rate 67% in seven months.",[22,208],"2e5f6bf2-20dc-42f9-8dea-03b33a94eb46","sexual-wellness","health-and-household\u002Fsexual-wellness","Sexual Wellness",{"id":157,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":201,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"childrens-otc-delivery-speed-placement","case-studies\u002Fchildrens-otc-delivery-speed-placement-1790060651183.webp",902,"Winning an urgent purchase on delivery speed, not on price","Next-day coverage 38% → 91%","A parent buying children's fever medicine at 9pm is not comparing prices — they are comparing delivery dates. The brand's inventory sat in two warehouses and lost on the only axis that mattered.","Delivery Speed as a Sales Lever","How regional inventory placement took a children's health brand from 38% to 91% next-day coverage and grew revenue 73% on urgent purchases.",[208,238],"c89127c7-631c-451f-bf13-3681edd0f3c4","af831a23-213f-4661-afb0-69dc76d3876a","baby-and-child-care","health-and-household\u002Fbaby-and-child-care","Baby & Child Care",{"id":158,"slug":244,"cover_image":245,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":201,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"incontinence-brand-absorbency-scale","case-studies\u002Fincontinence-brand-absorbency-scale-1790060651183.webp",903,"Publishing an absorbency scale the whole category could be measured against","Wrong-level orders down 71%","Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.","Absorbency Scale Positioning Case","How a published, measured absorbency scale cut wrong-level orders 71% for an incontinence brand and made it the category's reference point.",[21,22],"1252dd70-f57b-4d77-9d26-5f4b6706228d","sanitary-and-incontinence","health-and-household\u002Fsanitary-and-incontinence","Sanitary & Incontinence",1790082638174]