[{"data":1,"prerenderedAt":266},["ShallowReactive",2],{"case-study-wearables-brand-generation-handover-en":3,"case-study-blocks-a7e223fb-afa1-467f-886a-7584444354e8-en":27,"reviews-all-a7e223fb-afa1-467f-886a-7584444354e8-any-en":169,"case-study-category-ancestors-electronics\u002Fwearable-technology-en":170,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":181,"case-studies-by-ids-ba2fbf90-5ab7-4f71-96e7-b5010ce08b94,02ae7b23-45ec-4d1d-a092-1f0753a748ab,6cf7d7aa-6680-48dd-b20b-3bf78365e40b,0248c5de-dda7-402c-9974-01b4a5e5c868-en":206},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a7e223fb-afa1-467f-886a-7584444354e8","wearables-brand-generation-handover","case-studies\u002Fwearables-brand-generation-handover-1790060651183.webp",null,true,13,1102,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Launching a second generation without abandoning the first one's rank","New generation reached page one in 5 weeks","A wearables brand's new model launched onto a clean ASIN with zero reviews while the outgoing model kept every ranking signal the brand had spent three years building.","Product Generation Handover Case","How a planned generational handover moved a wearables brand's ranking equity onto its new model, reaching page one in five weeks instead of five months.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","d9f4daff-6326-4149-a163-ed9ec8ef4aa2","wearable-technology","electronics\u002Fwearable-technology","Wearable Technology",[28,56,82,89,96,124,134,141,152,158],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"96bc5302-1930-4585-bae8-b7f356c487f2","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, DE",{"label":41,"value":42},"Revenue at start","$338k \u002F month",{"label":44,"value":45},"Situation","Gen 2 launching against the brand's own Gen 1",{"label":47,"value":48},"Prior launch","Gen 1 took 21 weeks to reach page one",{"label":50,"value":51},"Engagement","Full account management + PPC",{"label":53,"value":54},"Timeframe","13 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"7e857f57-b03c-44a6-92e4-6220552b9802","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"5 weeks (Gen 2)","-76%","New generation to page one","21 weeks (Gen 1)",{"after":69,"delta":70,"label":71,"before":72},"$602k","+78%","Monthly revenue","$338k",{"after":74,"delta":75,"label":76,"before":77},"190","new","Gen 2 reviews at week 8","—",{"after":79,"delta":80,"label":81,"before":77},"under 4%","contained","Revenue lost during changeover",{"id":83,"case_study_id":4,"type":84,"position":85,"is_enabled":8,"config":86,"locale_code":14,"data":87},"7f8c649c-a60a-49d5-9e40-784b9e737fb7","challenge",3,{},{"title":55,"markdown":88},"The brand had done this once before and it went badly. A new model went live on a fresh ASIN, and everything that makes a listing sell — three years of reviews, ranking history, sales velocity, the Amazon's Choice-style familiarity of appearing where shoppers expect — stayed with the model being retired. The new one started at zero while the old one absorbed the demand, then ran out of stock, at which point both listings were weak at the same time.\n\nGeneration cycles are the defining rhythm of consumer electronics, and every one of them puts a brand in this position: the product improves, and the page it was earned on points at last year's model.",{"id":90,"case_study_id":4,"type":91,"position":92,"is_enabled":8,"config":93,"locale_code":14,"data":94},"d18fb401-82f1-4d35-bd26-961ca674424b","approach",4,{},{"title":55,"markdown":95},"We treated the handover as a planned transition, not a launch.\n\n- **Gen 2 launched on its own ASIN** — a new product cannot be slipped into the old family to inherit its reviews, so the review surface is rebuilt deliberately: Vine from day one, then the volume the overlap traffic produces.\n- **A twelve-week overlap plan** with the outgoing model's inventory run down against a curve rather than sold out abruptly.\n- **Copy that names the difference**, so the shopper choosing between two live generations makes an informed decision instead of assuming the cheaper one is the same product.\n- **Advertising migrated on a schedule** — Gen 1's converting terms progressively reassigned to Gen 2 rather than switched over in a week.",{"id":97,"case_study_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":14,"data":101},"a52ea7d5-466f-40a6-90d5-8fa94c28916e","timeline",6,{},{"title":55,"phases":102},[103,110,117],{"items":104,"label":108,"title":109},[105,106,107],"Gen 1 ranking and keyword inventory documented","Family structure and overlap plan agreed with supply","Gen 2 content built before stock landed","Months 1–3","Prepare",{"items":111,"label":115,"title":116},[112,113,114],"Gen 2 live on its own ASIN, both generations purchasable","Advertising split 30\u002F70 then inverted over eight weeks","Gen 2 on page one five weeks after going live","Months 4–6","Overlap",{"items":118,"label":122,"title":123},[119,120,121],"Gen 1 inventory run down to zero on plan, no hard stockout","Gen 1 listing closed as the last stock sold, its A+ comparison pointing at Gen 2","Second handover for the sibling product run from the same plan","Months 7–13","Retire",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":131},"8a762649-e2db-48fd-b2e2-5b1a2e27d0d1","media",8,{"images":129},[130],"case-studies\u002Fdashboards\u002Fwearables-brand-generation-handover.webp",{"title":132,"caption":133},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $152k to $271k a month while ACoS falls from 36% to 22% across the 13-month engagement.",{"id":135,"case_study_id":4,"type":136,"position":137,"is_enabled":8,"config":138,"locale_code":14,"data":139},"0a4d746a-cdb3-4b02-96e1-24a501ef114d","results",9,{},{"title":55,"markdown":140},"Gen 2 reached page one in **five weeks** against twenty-one for the previous generation, and revenue over the full period grew 78%.\n\nThe difference is not marketing effort — it is that the new model spent its first months beside a live, ranking predecessor that pointed at it and handed over its terms on a schedule, instead of starting cold next to a competitor's four-year-old listing. Revenue lost during the changeover stayed under 4%, where the previous transition cost a full quarter.",{"id":142,"case_study_id":4,"type":143,"position":144,"is_enabled":8,"config":145,"locale_code":14,"data":146},"d34bf0bf-79aa-4383-b386-8b25810fb494","quote",10,{},{"items":147,"title":55},[148],{"role":149,"text":150,"author":151},"Wearables brand","We used to think of a new generation as a launch. It's a handover, and the difference is about four months of ranking.","General Manager",{"id":153,"case_study_id":4,"type":154,"position":155,"is_enabled":8,"config":156,"locale_code":14,"data":157},"4a7c70f7-ea1c-429d-9ac2-29b1cf503a69","service_ref",11,{},{"title":55},{"id":159,"case_study_id":4,"type":160,"position":161,"is_enabled":8,"config":162,"locale_code":14,"data":168},"c7129a94-6660-47f4-920d-94f7b5596b8b","case_ref",12,{"ids":163},[164,165,166,167],"ba2fbf90-5ab7-4f71-96e7-b5010ce08b94","02ae7b23-45ec-4d1d-a092-1f0753a748ab","6cf7d7aa-6680-48dd-b20b-3bf78365e40b","0248c5de-dda7-402c-9974-01b4a5e5c868",{"title":55},[],[171],{"id":172,"parent_id":7,"path":173,"slug":173,"sort_order":174,"is_enabled":8,"is_priority":175,"last_modify":11,"created_at":176,"updated_at":176,"locale_code":14,"name":177,"title":178,"subtitle":179,"intro":7,"meta_title":178,"meta_description":180,"case_count":161},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[182,195],{"id":21,"slug":183,"icon":184,"hero_image":185,"is_enabled":8,"sort_order":186,"last_modify":187,"created_at":188,"updated_at":189,"locale_code":14,"name":190,"title":191,"subtitle":192,"meta_title":193,"meta_description":194},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":196,"icon":197,"hero_image":198,"is_enabled":8,"sort_order":31,"last_modify":187,"created_at":199,"updated_at":200,"locale_code":14,"name":201,"title":202,"subtitle":203,"meta_title":204,"meta_description":205},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[207,223,238,252],{"id":164,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"audio-brand-model-nickname-indexing","case-studies\u002Faudio-brand-model-nickname-indexing-1790060651183.webp",7,1103,"Shoppers were searching a name that wasn't on the box","+56% sessions","Reviewers and forums had given the brand's flagship speaker a shorthand name. Thousands of people searched it every month and landed on competitors, because the listing contained the official model code instead.","Model Nickname Search Capture","How indexing for the shorthand name reviewers gave a speaker grew an audio brand's sessions 186% and cut its cost per click by a third.",[218,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","905f13e3-9d4f-44f9-accd-cd9fd39aeaef","portable-and-home-audio","electronics\u002Fportable-and-home-audio","Portable & Home Audio",{"id":165,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":137,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"camera-brand-buyer-level-mismatch","case-studies\u002Fcamera-brand-buyer-level-mismatch-1790060651183.webp",1104,"Written for professionals, bought by beginners","Conversion 4.2% → 7.8%","A camera accessory brand wrote its listings for the working photographers it sells to at trade shows. On Amazon, four out of five buyers were first-timers who could not decode a word of it.","Buyer Expertise Mismatch Case Study","How rewriting camera accessory listings for beginners instead of professionals lifted conversion from 4.2% to 7.8% and cut returns in nine months.",[218,233],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f595e2ae-8325-488e-91c8-5dc4dc0b332b","camera-and-photo","electronics\u002Fcamera-and-photo","Camera & Photo",{"id":166,"slug":239,"cover_image":240,"brand_name":7,"is_anonymized":8,"period_months":186,"is_enabled":8,"sort_order":241,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":242,"headline_metric":243,"summary":244,"meta_title":245,"meta_description":246,"service_ids":247,"published_at":11,"category_id":248,"category_slug":249,"category_path":250,"category_name":251,"category_is_enabled":8},"tv-brand-post-event-return-wave","case-studies\u002Ftv-brand-post-event-return-wave-1790060651183.webp",1105,"The return wave that arrived ten days after the big game","Post-event returns 21% → 8%","A projector brand's best sales week every year was followed by its worst return week. The customers were not dissatisfied — they had bought the product for a single evening.","Post-Event Return Wave Case Study","How changing promo timing and buyer qualification cut a projector brand's post-event return rate from 21% to 8% across a five-month season.",[21,22],"991c7ec5-a993-44cf-a9e5-b18cf4750682","tv-and-video","electronics\u002Ftv-and-video","TV & Video",{"id":167,"slug":253,"cover_image":254,"brand_name":7,"is_anonymized":8,"period_months":144,"is_enabled":8,"sort_order":255,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":256,"headline_metric":257,"summary":258,"meta_title":259,"meta_description":260,"service_ids":261,"published_at":11,"category_id":262,"category_slug":263,"category_path":264,"category_name":265,"category_is_enabled":8},"smart-home-brand-network-setup-failures","case-studies\u002Fsmart-home-brand-network-setup-failures-1790060651183.webp",1106,"The product worked. The router didn't.","Setup-failure reviews down 82%","A smart home brand's worst reviews came from people who never got the device online. The device was fine — it needed a 2.4GHz network, and a third of buyers did not know what that meant.","Smart Home Setup Failure Case","How addressing Wi-Fi band setup failures before purchase cut a smart home brand's setup-related one-star reviews 82% and lifted revenue 74%.",[233,21],"0c6006bb-f57a-4544-8be9-72c470e147e4","smart-home","electronics\u002Fsmart-home","Smart Home",1790082624556]