[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-water-sports-setup-instruction-returns-en":3,"case-study-blocks-905bdd6a-ee77-43c3-96ad-52ac443db7bb-en":27,"reviews-all-905bdd6a-ee77-43c3-96ad-52ac443db7bb-any-en":139,"case-study-category-ancestors-sports-and-outdoors\u002Fwater-sports-en":140,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-b0385703-a9fb-470b-be58-44848ff58e49,af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3,2dd1144b-f19e-4eaa-b649-69e2874a363b,5c45d259-a7a0-497f-ad5d-9269605e4834-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"905bdd6a-ee77-43c3-96ad-52ac443db7bb","water-sports-setup-instruction-returns","case-studies\u002Fwater-sports-setup-instruction-returns-1790060651183.webp",null,true,6,709,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","The product worked; the first fifteen minutes did not","One-star reviews cut 68%","A paddleboard brand's returns and angry reviews all described the same thing — the first setup. Instructional content before and after purchase turned the worst hour of ownership into a non-event.","Setup Instruction Content Case Study","How pre- and post-purchase setup guidance cut a paddleboard brand's one-star reviews by 68% and returns from 16% to 6% in six months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","609709f5-11b6-4c87-8bc5-29fbb44073d9","water-sports","sports-and-outdoors\u002Fwater-sports","Water Sports",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"bf4f6664-2f28-45fb-84a2-82866418972e","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, AU",{"label":41,"value":42},"Revenue at start","$194k \u002F month",{"label":44,"value":45},"Problem","16% returns, most citing assembly or inflation",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c953534f-5bbe-46bd-8ee4-9c54dab7d967","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"12","-68%","One-star reviews per month","38",{"after":66,"delta":67,"label":68,"before":69},"6%","-10 pts","Return rate","16%",{"after":71,"delta":72,"label":73,"before":74},"4.3","+0.3","Rating, hero ASIN","4.0",{"after":76,"delta":77,"label":78,"before":79},"$287k","+48%","Net monthly revenue","$194k",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"54b8bbc1-1a80-438e-a008-f5b1f7f2556d","challenge",3,{},{"title":52,"markdown":86},"Reading two years of one-star reviews took an afternoon and produced one finding: almost none of them were about the board. They were about the pump, the fin that seemed not to lock, the valve that appeared to leak because a pin had not been depressed, and a printed leaflet that assumed the reader already knew how a high-pressure valve works.\n\nThe product performed well for anyone who got past that first hour. The brand's response had been to improve the product year after year, which addressed the thing customers were not complaining about, while the failure — a confusing fifteen minutes on a beach, often with children waiting — stayed exactly where it was.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"cd837750-c157-440f-8256-4d859258eba8","approach",4,{},{"title":52,"markdown":93},"We designed the first fifteen minutes as carefully as the product.\n\n- **Setup shown before purchase** — the image stack and A+ now walk through inflation, fin and valve, which also sets an accurate expectation of effort.\n- **A QR-linked video series** on the packaging insert, one short clip per step, reachable at the beach on a phone with no app and no manual.\n- **The valve step called out explicitly** in three places, since it alone accounted for a third of the “defective” returns.\n- **Review requests timed after the first successful use** rather than on delivery, so the rating reflects the product rather than the unboxing.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"7a038ae8-9cc4-4c93-9c70-b4d91a4e3b6c","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fwater-sports-setup-instruction-returns.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $87k to $129k a month while ACoS falls from 33% to 23% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"3706267f-f7ec-4b3b-b387-f1c8f18266e0","results",9,{},{"title":52,"markdown":110},"One-star reviews fell 68% and the return rate went from 16% to **6%**, with the product physically unchanged.\n\nThe rating rose from 4.0 to 4.3, which in this category moves a listing above the filter most shoppers apply, and that is where the 48% revenue growth comes from — conversion improved on every listing without a single change to advertising. The returns that remain are genuine, and the brand can finally see them.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e98b7585-2613-410c-a608-2d01f6ee2d9b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Water sports brand","Three product cycles went into making the board better. The problem was a valve pin and a leaflet.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"42bae852-bb25-4b94-9e4b-a20f7225d6ab","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"4db5a268-29e6-45f7-aaf3-3779a4bec88a","case_ref",12,{"ids":133},[134,135,136,137],"b0385703-a9fb-470b-be58-44848ff58e49","af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3","2dd1144b-f19e-4eaa-b649-69e2874a363b","5c45d259-a7a0-497f-ad5d-9269605e4834",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":9,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors","2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,191,206,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"winter-sports-boot-sizing-fit-returns","case-studies\u002Fwinter-sports-boot-sizing-fit-returns-1790060651183.webp",710,"Sizing a boot that fits nothing like a shoe","Size-related returns 27% → 9%","A winter sports brand sold boots in mondopoint while its customers think in shoe sizes, and absorbed a quarter of orders back every season. A proper sizing system fixed the returns and the reviews with them.","Boot Sizing and Fit Returns Case","How a rebuilt sizing system and measurement guidance cut a winter sports brand's fit-related returns from 27% to 9% across one season.",[186,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","a39a8715-e56b-4c36-aa96-5367f59e5996","winter-sports","sports-and-outdoors\u002Fwinter-sports","Winter Sports",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"team-sports-competitor-stockout-windows","case-studies\u002Fteam-sports-competitor-stockout-windows-1790060651183.webp",711,"Taking page one during the two weeks the category leaders run dry","Page-one share 11% → 38%","Twice a season the biggest brands in team sports sell out for two or three weeks. A challenger brand learned to see those windows coming and spend into them, winning positions it then kept.","Competitor Stockout Window Strategy","How monitoring competitor stockouts and surging spend into those windows took a team sports brand from 11% to 38% page-one share in ten months.",[22,201],"c89127c7-631c-451f-bf13-3681edd0f3c4","3a099988-06d2-4799-bfd9-f191485d60e9","team-sports","sports-and-outdoors\u002Fteam-sports","Team Sports",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"racquet-sports-skill-level-selection","case-studies\u002Fracquet-sports-skill-level-selection-1790060651183.webp",7,712,"Helping a beginner avoid the racquet a professional would choose","Conversion rate 5.6% → 9.8%","A racquet brand's best-reviewed model was its most advanced, so beginners bought it, struggled with it and rated it badly. Sorting the catalog by playing level fixed both the reviews and the sales.","Skill Level Selection Case Study","How organizing a racquet catalog by playing level lifted conversion from 5.6% to 9.8% and raised the flagship model's rating by half a star.",[186,21],"d4b0e288-986e-4743-b8d8-98a1556c0ba3","racquet-sports","sports-and-outdoors\u002Fracquet-sports","Racquet Sports",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"martial-arts-gear-real-use-video-creative","case-studies\u002Fmartial-arts-gear-real-use-video-creative-1790060651183.webp",713,"Studio photography sells to nobody who actually trains","Conversion +40%, video ACoS half of static","A martial arts equipment brand had immaculate product photography and no evidence that anything survived a real session. Training-footage video became the strongest conversion asset in the account.","Real Use Video Creative Case Study","How real training footage in listing and Sponsored Brands video lifted a martial arts brand's conversion 71% among video-exposed shoppers.",[21,201],"0428d02f-c98e-4572-9fb0-8db2a6cb7d29","boxing-and-martial-arts","sports-and-outdoors\u002Fboxing-and-martial-arts","Boxing & Martial Arts",1790082634094]