[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"case-study-ukulele-brand-instrument-not-toy-positioning-en":3,"case-study-blocks-1cb05ad0-5749-4884-99c8-eebf22dec5bc-en":27,"reviews-all-1cb05ad0-5749-4884-99c8-eebf22dec5bc-any-en":139,"case-study-category-ancestors-musical-instruments\u002Fukuleles-and-folk-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-d4d292e3-5668-4002-94f9-d3ad27e8196c,f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c,2424d2d7-3c82-4079-ae2c-1c7bf8708a16,bb9e8fe0-9ad1-4e84-b70b-2048440f2567-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"1cb05ad0-5749-4884-99c8-eebf22dec5bc","ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",null,true,5,2006,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","077d4739-5196-44da-8258-069a86c02613","ukuleles-and-folk","musical-instruments\u002Fukuleles-and-folk","Ukuleles & Folk",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1412de51-81a9-4a17-9689-af5df0f0d481","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$31k \u002F month",{"label":44,"value":45},"Context","Search page dominated by $19 toy-grade listings",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"60c56ef8-204a-4523-a898-65b478aa39f8","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"10.4%","+79%","Conversion rate","5.8%",{"after":66,"delta":67,"label":68,"before":69},"$74k","+139%","Monthly revenue","$31k",{"after":71,"delta":72,"label":73,"before":74},"$59","+28%","Average selling price","$46",{"after":76,"delta":77,"label":78,"before":79},"3%","-6 pts","One-star reviews","9%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"0369458b-9f10-4d3c-aba5-afdbe83a5a77","challenge",3,{},{"title":52,"markdown":86},"At thumbnail size a proper ukulele and a decorated toy look the same. Both are small, wooden-ish and photographed against white. The difference lives in things no photograph was showing: geared tuners that hold a tune, a fretboard that is level, a nut cut to the right width. A shopper who cannot see any of that quite reasonably picks the $19 one.\n\nThe brand's response had been to write “high quality” and “professional” in the title, which is precisely what the $19 listings also say. Its reviews carried a revealing pattern too — the occasional one-star came from someone who had bought it expecting a toy for a child and found it too serious, while the four- and five-star reviews all mentioned tuning stability. The page was attracting the wrong buyer and failing to prove itself to the right one.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a08a4a2d-92e1-47ba-a61b-601b9d0870ca","approach",4,{},{"title":52,"markdown":93},"We stopped claiming quality and started showing the parts that contain it.\n\n- **Close-ups of the hardware** in frames two and three — the tuners, the nut, the fret ends — because those are where the difference physically is.\n- **Tuning stability demonstrated over time**, the single thing owners praise and toy buyers complain about.\n- **Explicit disqualification** — the copy states plainly that this is a playable instrument rather than a decorative gift, which loses a few sales and prevents the one-star ones.\n- **Search terms that exclude the toy market** — playing, tuning and learning phrasing, with negatives on toy and novelty terms in the campaigns.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"142064b7-9fb5-4011-a235-84da7f5a2dae","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fukulele-brand-instrument-not-toy-positioning.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $14k to $33k a month while ACoS falls from 38% to 22% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"b9460690-10cf-434d-81eb-3cd2df337770","results",9,{},{"title":52,"markdown":110},"Conversion went from 5.8% to **10.4%** and revenue more than doubled in five months, while the average selling price rose 28% — the brand moved buyers onto its better models rather than defending its cheapest.\n\nOne-star reviews fell from 9% to 3%, almost entirely by turning away a buyer who was never going to be happy. In a category where the cheapest listing usually wins, the way to beat it is to make the comparison visible rather than to argue about it in adjectives.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e1c018f9-f0af-4c16-8882-9eaf8366c259","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Ukulele brand","Every listing on that page says “high quality”. The only way to say it credibly was to photograph the tuning pegs.","Creative Lead",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"12e73f7b-2e0a-478a-ab44-e2a5ecc7a9db","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"63bf32c9-5b72-42ea-ab6b-57ab407641e5","case_ref",12,{"ids":133},[134,135,136,137],"d4d292e3-5668-4002-94f9-d3ad27e8196c","f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c","2424d2d7-3c82-4079-ae2c-1c7bf8708a16","bb9e8fe0-9ad1-4e84-b70b-2048440f2567",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":114},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,193,204,219],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",13,2007,"Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[187,188],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","general-accessories","musical-instruments\u002Fgeneral-accessories","General Accessories",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":197,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[22,188],{"id":136,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":207,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":197,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"keyboard-brand-learning-app-compatibility","case-studies\u002Fkeyboard-brand-learning-app-compatibility-1790060651183.webp",7,2305,"The keyboard is chosen by the app the learner already uses","+74% revenue, same hardware","Adult beginners pick a learning app first and a keyboard second. The brand's instruments worked with all of them and said so nowhere.","Learning App Compatibility Case","How stating learning-app and MIDI compatibility took a digital keyboard brand's revenue up 74% among adult beginners in seven months.",[21,22],"c2c65302-e829-4d98-9212-5ba14ff63f05","keyboards-and-pianos","musical-instruments\u002Fkeyboards-and-pianos","Keyboards & Pianos",{"id":137,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":207,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"instrument-brand-pre-ship-setup-program","case-studies\u002Finstrument-brand-pre-ship-setup-program-1790060651183.webp",2000,"The instruments weren't faulty — they were unadjusted","Return rate 21% → 9%","One in five instruments came back described as broken. Almost none of them were: they needed twenty minutes of setup that nobody in the chain had been paid to do.","Instrument Setup and Returns Case","How adding a pre-shipment setup step and honest expectation content cut an instrument brand's returns from 21% to 9% and lifted its rating to 4.2.",[22,229],"a507b11d-88fb-4b74-98a2-0661de716593",1790082629059]