[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-tv-brand-post-event-return-wave-en":3,"case-study-blocks-6cf7d7aa-6680-48dd-b20b-3bf78365e40b-en":27,"reviews-all-6cf7d7aa-6680-48dd-b20b-3bf78365e40b-any-en":139,"case-study-category-ancestors-electronics\u002Ftv-and-video-en":140,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-0248c5de-dda7-402c-9974-01b4a5e5c868,46bf80b5-21d0-4b52-8502-428e7ffae2e3,dddcad98-4a9b-4b2b-87d6-77334c1b3bc2,40d5b110-bf9b-404c-8ab4-b40c4185a5d4-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"6cf7d7aa-6680-48dd-b20b-3bf78365e40b","tv-brand-post-event-return-wave","case-studies\u002Ftv-brand-post-event-return-wave-1790060651183.webp",null,true,5,1105,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","The return wave that arrived ten days after the big game","Post-event returns 21% → 8%","A projector brand's best sales week every year was followed by its worst return week. The customers were not dissatisfied — they had bought the product for a single evening.","Post-Event Return Wave Case Study","How changing promo timing and buyer qualification cut a projector brand's post-event return rate from 21% to 8% across a five-month season.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","991c7ec5-a993-44cf-a9e5-b18cf4750682","tv-and-video","electronics\u002Ftv-and-video","TV & Video",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"68001998-ca03-46b5-848e-3f79e2a6c1ae","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$246k \u002F month",{"label":44,"value":45},"Pattern","Sales peak in event week, returns peak 10 days later",{"label":47,"value":48},"Engagement","Full account management + PPC",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"47024cfc-9109-4bf4-8028-0ac0b3a401f2","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8%","-13 pts","Return rate, event cohort","21%",{"after":66,"delta":67,"label":68,"before":69},"$290k","+18%","Net revenue, event month","$246k",{"after":71,"delta":72,"label":73,"before":74},"545","-12%","Gross orders, event week","620",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.4","Rating, hero ASIN","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"030fa73c-359f-4905-bf24-5783639afe1c","challenge",3,{},{"title":52,"markdown":86},"Every year the account posted a spectacular event week and then quietly gave a fifth of it back. The returns clustered between day nine and day fourteen, comfortably inside the return window and comfortably after the event, and the stated reasons were vague in a way that manufacturing defects never are.\n\nThe brand had been treating this as a quality problem and had twice paid for inspection batches that found nothing. The real pattern was in the order data: the event-week cohort bought the largest and most expensive models in the range, at a rate the rest of the year never approached, and returned them at three times the baseline. They had bought a one-night product. Each of those returns also cost a unit that could not be sold as new and, often, a mediocre review from someone who never intended to keep it.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a6b299d9-cbe7-49a2-b500-8e3666f32007","approach",4,{},{"title":52,"markdown":93},"We stopped competing for the buyer who was always going to send it back.\n\n- **Promotional weight moved forward** — the discount pulled to three weeks before the event, which reaches the planner rather than the impulse buyer.\n- **Advertising reduced, not raised, in the final 72 hours** on the flagship models, where the return cohort concentrated.\n- **Qualification in the copy** — setup time, room conditions and what the projector needs to be good, stated plainly enough that a one-evening buyer self-selects out.\n- **A genuinely event-appropriate offer** — the mid-range model promoted for gatherings, which returns at the baseline rate and protects the flagship's rating.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"f7d2dbf9-9222-475f-8253-e288b00da74d","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Ftv-brand-post-event-return-wave.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $111k to $171k a month while ACoS falls from 32% to 22% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"c10112d5-2b69-4a83-934f-4e6d06eaf9e7","results",9,{},{"title":52,"markdown":110},"Returns from the event cohort fell from 21% to **8%**, and net revenue for the month rose 18% even though gross orders in the peak week dropped 12%.\n\nThat trade is the whole point: a unit sold and returned costs shipping twice, cannot be resold at full price, and frequently leaves a three-star review behind. Selling twelve percent fewer projectors to people who intended to keep them was worth substantially more than the volume it gave up, and the rating rose four tenths as a side effect.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"af09918b-051b-4791-8226-7e7979f2c734","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Projector brand","We'd been protecting a number that was partly fictional. Our best week was inflated by people who were always going to send it back.","Sales Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"53688f55-eb5a-4220-991b-5073a412af42","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"f9be6267-2b75-404a-88f7-30e54bd002e4","case_ref",12,{"ids":133},[134,135,136,137],"0248c5de-dda7-402c-9974-01b4a5e5c868","46bf80b5-21d0-4b52-8502-428e7ffae2e3","dddcad98-4a9b-4b2b-87d6-77334c1b3bc2","40d5b110-bf9b-404c-8ab4-b40c4185a5d4",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":131},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":9,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,191,206,220],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"smart-home-brand-network-setup-failures","case-studies\u002Fsmart-home-brand-network-setup-failures-1790060651183.webp",1106,"The product worked. The router didn't.","Setup-failure reviews down 82%","A smart home brand's worst reviews came from people who never got the device online. The device was fine — it needed a 2.4GHz network, and a third of buyers did not know what that meant.","Smart Home Setup Failure Case","How addressing Wi-Fi band setup failures before purchase cut a smart home brand's setup-related one-star reviews 82% and lifted revenue 74%.",[186,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","0c6006bb-f57a-4544-8be9-72c470e147e4","smart-home","electronics\u002Fsmart-home","Smart Home",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"car-electronics-brand-copycat-listing-defense","case-studies\u002Fcar-electronics-brand-copycat-listing-defense-1790060651183.webp",1107,"Nine listings selling a different product with our photographs","Organic share of category +7 pts","Copycat sellers had built their own ASINs around the brand's imagery and copy, ranking on the searches the brand had earned. Clearing them recovered traffic the brand had been generating for competitors.","Copycat Listing Defense Case Study","How systematic IP enforcement against copycat ASINs recovered a car electronics brand's organic share and grew revenue 92% in twelve months.",[201,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","ed341604-03e6-4036-98ed-177d79efc8a3","car-electronics","electronics\u002Fcar-electronics","Car Electronics",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"tablet-accessory-brand-substitute-demand","case-studies\u002Ftablet-accessory-brand-substitute-demand-1790060651183.webp",1108,"Finding buyers in the category next door","+79% revenue from adjacent demand","A tablet keyboard brand was fighting for accessory searches worth a fraction of the demand sitting one category over, where people were shopping for a cheap laptop and would have been better served by its product.","Adjacent Category Demand Capture","How targeting budget laptop shoppers instead of accessory searches grew a tablet keyboard brand's revenue 79% in eight months on the same catalog.",[201,22],"768b09fb-b76f-48f6-bb9c-0367db889305","ereaders-and-tablets-accessories","electronics\u002Fereaders-and-tablets-accessories","eReaders & Tablets Accessories",{"id":137,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":223,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"office-electronics-brand-stating-what-it-lacks","case-studies\u002Foffice-electronics-brand-stating-what-it-lacks-1790060651183.webp",6,1109,"Saying plainly what the product doesn't do","Return rate 16% → 6%","An office equipment brand's mid-range model lacked one feature buyers assumed every model had. Nobody had lied — the listing simply never said no, and one order in six came back.","Stating Product Limitations Case","How explicitly stating a missing feature cut an office electronics brand's return rate from 16% to 6% and raised conversion in six months.",[201,186],"dc52a92f-7680-4ca8-b76a-6a379a55a153","office-electronics","electronics\u002Foffice-electronics","Office Electronics",1790082624948]