[{"data":1,"prerenderedAt":211},["ShallowReactive",2],{"case-study-toy-brand-gift-shopper-conversion-en":3,"case-study-blocks-9f5a3a87-66c7-49e4-b1ce-2859dca10b51-en":26,"reviews-all-9f5a3a87-66c7-49e4-b1ce-2859dca10b51-any-en":138,"case-study-category-ancestors-toys-and-games-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-303309e9-a362-456c-ba10-63bc24601de4,15f11500-4cd2-46d6-90c9-a2e6825b89e4,0b89eb0b-6e33-45dc-8eba-d27addffd861,a796d41b-5ad4-41b5-9c56-fe9dd9a090ed-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"9f5a3a87-66c7-49e4-b1ce-2859dca10b51","toy-brand-gift-shopper-conversion","case-studies\u002Ftoy-brand-gift-shopper-conversion-1790060651183.webp",null,true,7,401,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to someone who will never open the box","Gift-window conversion +48%","Most of this brand's buyers were purchasing for a child they would not see unwrap it. The listings were written for a parent in the room, and the gift mechanics Amazon already offers were switched off.","Amazon Gift Shopper Conversion Case","How gift options, gift-intent copy and receipt-free packaging lifted a toy brand's conversion 48% in the gifting window and cut returns by a third.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","Toys & Games",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"b74f0bdd-6951-4baf-99c0-229c9d2b0e94","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$268k \u002F month",{"label":43,"value":44},"Buyer mix","roughly 6 in 10 orders shipped to a third address",{"label":46,"value":47},"Engagement","Creative & content + account management",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"d4b752d1-d947-4b59-8fe5-adbec184ced8","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"10.2%","+48%","Conversion rate, gifting window","6.9%",{"after":65,"delta":66,"label":67,"before":68},"$421k","+57%","Monthly revenue","$268k",{"after":70,"delta":71,"label":72,"before":73},"31%","new","Orders using a gift option","0%",{"after":75,"delta":76,"label":77,"before":78},"8%","-4 pts","Return rate","12%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"6df14678-bff6-4250-b855-44cd576b10c8","challenge",3,{},{"title":51,"markdown":85},"Two thirds of the catalog's converting search terms carry a gift word — “gift for”, “birthday present”, “for my niece” — which is the signature of a buyer who will never open the box. That shopper has a different set of fears than a parent restocking the playroom: will it arrive looking like a present, will the price be visible, is it the right age, and will it need batteries the recipient does not have.\n\nThe listings answered none of those questions. Gift options were not enabled on a single ASIN, so the checkout offered no wrapping, no gift receipt and no message; the toy arrived in a plain shipping carton with nothing to hand over; and the copy talked about developmental benefits to a buyer who mainly wanted to be sure the gift would land.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"ae972ddd-7212-4f4a-af93-2b224bf31afc","approach",4,{},{"title":51,"markdown":92},"We treated the gift-giver as the actual customer.\n\n- **Gift options enabled catalog-wide** — wrapping, gift receipt and gift messaging, none of which had ever been switched on.\n- **Gift-ready packaging** — the retail box made presentable enough to hand over without rewrapping, and said so in the image stack.\n- **Gift-intent copy** — age fit, what is in the box, batteries included or not, assembly time, all answered above the fold.\n- **Occasion-shaped campaigns** — birthday and holiday gift phrasings run as their own cluster with their own creative.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"b09bbe2e-fc4d-414f-80fc-7a715a8c503b","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Ftoy-brand-gift-shopper-conversion.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $121k to $189k a month while ACoS falls from 33% to 23% across the 7-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"8700cf90-df58-4783-8cff-e7017a6ce0f8","results",9,{},{"title":51,"markdown":109},"Conversion in the gifting window rose from 6.9% to **10.2%**, and revenue grew 57% across the seven months.\n\nWhat changed is the amount of guessing the buyer has to do. A gift-giver abandons over uncertainty rather than price, and every item on the list above removes one uncertainty — which is also why returns fell four points: fewer gifts arrived wrong, and fewer arrived in a state the recipient could tell had been bought in a hurry.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"8aa6aac9-840e-4c62-a82c-741d8c235e0d","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Toy brand","Our copy was written for the parent. Most of our customers were the person who shows up at the party and hopes they got it right.","Brand Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"2d094772-57af-4ced-b31c-1a34f34b3d7b","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"fbb3b6f3-22f7-4655-a747-7e45150f83e6","case_ref",12,{"ids":132},[133,134,135,136],"303309e9-a362-456c-ba10-63bc24601de4","15f11500-4cd2-46d6-90c9-a2e6825b89e4","0b89eb0b-6e33-45dc-8eba-d27addffd861","a796d41b-5ad4-41b5-9c56-fe9dd9a090ed",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":145,"created_at":158,"updated_at":147,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[165,177,187,197],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-search-query-share-gap","case-studies\u002Ftoy-brand-search-query-share-gap-1790060651183.webp",402,"Seen by everyone, bought by almost nobody","Purchase share 6% → 19%","On its twenty most important search terms this brand already held a quarter of the impressions and a sixteenth of the purchases. The problem was never visibility — it was where each term leaked between being seen and being bought.","Search Query Performance Gap Case","How a term-by-term impression-to-purchase funnel analysis tripled a toy brand's purchase share on its top keywords and grew revenue 52%.",[175,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-price-parity-buy-box-suppression","case-studies\u002Ftoy-brand-price-parity-buy-box-suppression-1790060651183.webp",403,"The cart button disappeared and the ads kept running","Featured offer uptime 43% → 99%","A toy brand's own website promotions were cheaper than its Amazon price, so Amazon quietly removed the buy button from its best listings — while the advertising carried on paying to send shoppers there.","Buy Box Suppression Price Parity Case","How channel price parity restored a toy brand's featured offer from 43% to 99% uptime, lifting conversion 71% and ending $27k a month of wasted ad spend.",[22],{"id":135,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-age-range-search-alignment","case-studies\u002Ftoy-brand-age-range-search-alignment-1790060651183.webp",400,"Nobody searches for a toy without saying how old the child is","Age-qualified sessions 11% → 44%","A toy brand's catalog carried no age attributes and no age language, so it was filtered out of the way almost every parent narrows the category. Fixing that changed where the listings appeared, not what they said.","Amazon Toy Age Range SEO Case","How age attributes and age-modified keywords moved a toy brand from 11% to 44% age-qualified sessions and grew revenue 67% in nine months.",[175,176],{"id":136,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"building-toy-missing-piece-returns","case-studies\u002Fbuilding-toy-missing-piece-returns-1790060651183.webp",404,"The whole set came back because four pieces were missing","Return rate 11% → 4%","A building toy brand was taking back entire sets over a handful of absent bricks. Giving buyers a way to get the missing pieces instead of a refund changed the rating, the margin and the review page.","Building Toy Returns Case Study","How a replacement-parts route and count verification cut a building toy brand's return rate from 11% to 4% and lifted its rating to 4.6.",[21,22],"546e5dc8-adcf-4d49-ba71-4bb08f32a1b3","building-toys","toys-and-games\u002Fbuilding-toys","Building Toys",1790082635620]