[{"data":1,"prerenderedAt":211},["ShallowReactive",2],{"case-study-toy-brand-age-range-search-alignment-en":3,"case-study-blocks-0b89eb0b-6e33-45dc-8eba-d27addffd861-en":26,"reviews-all-0b89eb0b-6e33-45dc-8eba-d27addffd861-any-en":137,"case-study-category-ancestors-toys-and-games-en":138,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":139,"case-studies-by-ids-9f5a3a87-66c7-49e4-b1ce-2859dca10b51,303309e9-a362-456c-ba10-63bc24601de4,15f11500-4cd2-46d6-90c9-a2e6825b89e4,a796d41b-5ad4-41b5-9c56-fe9dd9a090ed-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"0b89eb0b-6e33-45dc-8eba-d27addffd861","toy-brand-age-range-search-alignment","case-studies\u002Ftoy-brand-age-range-search-alignment-1790060651183.webp",null,true,9,400,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Nobody searches for a toy without saying how old the child is","Age-qualified sessions 11% → 44%","A toy brand's catalog carried no age attributes and no age language, so it was filtered out of the way almost every parent narrows the category. Fixing that changed where the listings appeared, not what they said.","Amazon Toy Age Range SEO Case","How age attributes and age-modified keywords moved a toy brand from 11% to 44% age-qualified sessions and grew revenue 67% in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","Toys & Games",[27,52,79,86,93,103,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"40030291-6510-4554-8efd-cf5e1c22636d","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$412k \u002F month",{"label":43,"value":44},"Catalog","61 ASINs, none with an age attribute filled",{"label":46,"value":47},"Engagement","Listing SEO + PPC",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"ff3b0d26-536e-4b42-b3c4-9a5814c94c55","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"44%","+33 pts","Sessions from age-qualified searches","11%",{"after":65,"delta":66,"label":67,"before":68},"$688k","+67%","Monthly revenue","$412k",{"after":70,"delta":71,"label":72,"before":73},"11.1%","+32%","Conversion rate","8.4%",{"after":75,"delta":76,"label":77,"before":78},"21%","-8 pts","ACoS","29%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"a6dba263-356c-43aa-ad31-04970c8142fe","challenge",3,{},{"title":51,"markdown":85},"Almost nobody shops this category without an age in the query. A parent types “toy for 3 year old girl” or “gifts for 7 year olds”, and everyone else uses the left-hand age filter, because a toy for the wrong age is not a compromise — it is a wasted gift.\n\nThe brand's catalog answered neither. The age-range attribute was blank on all sixty-one ASINs, so the listings simply vanished the moment a shopper touched the filter. The copy was no better: it described materials and play patterns in language a buyer would never type. The result was a catalog competing only on the widest, most expensive head terms, where it faced the category's biggest advertisers and lost.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"06466fee-71d3-45b7-bc32-77e5660d1d3b","approach",4,{},{"title":51,"markdown":92},"We made every listing state, in structured data and in words, exactly who it is for.\n\n- **Age attributes completed across the catalog** — the structured fields that drive the browse filters, aligned with the packaging's stated age grade.\n- **Age-modified keyword map** — each product mapped to the age and occasion phrasings parents actually type, including the gift-shaped ones.\n- **Age language in titles and the first bullet**, so the page confirms the fit within the first second of reading.\n- **Campaigns split by age cluster**, which separated a 2–4 shopper from an 8–12 shopper and let bids follow the value of each.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"e93f8780-9373-4577-b178-f61b176be721","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Ftoy-brand-age-range-search-alignment.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $310k a month while ACoS falls from 29% to 21% across the 9-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":9,"is_enabled":8,"config":106,"locale_code":14,"data":107},"b9eac804-5215-4b98-bb39-e09f5869cd23","results",{},{"title":51,"markdown":108},"Age-qualified sessions went from 11% to **44%** of traffic, and revenue grew 67% on a catalog that did not gain a single new product.\n\nThe mechanism is filtering, not ranking: a listing with an empty age attribute is not outranked, it is excluded, and no bid can buy back a shopper who has already narrowed the page. Conversion rose 32% for the same reason in reverse — traffic arriving through an age filter has pre-qualified itself, which is also why ACoS fell eight points on a larger budget.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"a6bca3ea-f440-4ecf-a39e-26e6d1ae5e56","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Toy brand","We had spent two years arguing about keywords in the title while an empty dropdown field was quietly hiding us from half the category.","Head of E-commerce",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"0c19315b-6445-46a3-9156-2739e3b8a5d1","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"b67db855-c65e-4597-86b7-2c36e1863d0a","case_ref",12,{"ids":131},[132,133,134,135],"9f5a3a87-66c7-49e4-b1ce-2859dca10b51","303309e9-a362-456c-ba10-63bc24601de4","15f11500-4cd2-46d6-90c9-a2e6825b89e4","a796d41b-5ad4-41b5-9c56-fe9dd9a090ed",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":82,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":30,"last_modify":144,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[164,177,187,197],{"id":132,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-gift-shopper-conversion","case-studies\u002Ftoy-brand-gift-shopper-conversion-1790060651183.webp",7,401,"Selling to someone who will never open the box","Gift-window conversion +48%","Most of this brand's buyers were purchasing for a child they would not see unwrap it. The listings were written for a parent in the room, and the gift mechanics Amazon already offers were switched off.","Amazon Gift Shopper Conversion Case","How gift options, gift-intent copy and receipt-free packaging lifted a toy brand's conversion 48% in the gifting window and cut returns by a third.",[175,176],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-search-query-share-gap","case-studies\u002Ftoy-brand-search-query-share-gap-1790060651183.webp",402,"Seen by everyone, bought by almost nobody","Purchase share 6% → 19%","On its twenty most important search terms this brand already held a quarter of the impressions and a sixteenth of the purchases. The problem was never visibility — it was where each term leaked between being seen and being bought.","Search Query Performance Gap Case","How a term-by-term impression-to-purchase funnel analysis tripled a toy brand's purchase share on its top keywords and grew revenue 52%.",[21,22],{"id":134,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"toy-brand-price-parity-buy-box-suppression","case-studies\u002Ftoy-brand-price-parity-buy-box-suppression-1790060651183.webp",403,"The cart button disappeared and the ads kept running","Featured offer uptime 43% → 99%","A toy brand's own website promotions were cheaper than its Amazon price, so Amazon quietly removed the buy button from its best listings — while the advertising carried on paying to send shoppers there.","Buy Box Suppression Price Parity Case","How channel price parity restored a toy brand's featured offer from 43% to 99% uptime, lifting conversion 71% and ending $27k a month of wasted ad spend.",[176],{"id":135,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"building-toy-missing-piece-returns","case-studies\u002Fbuilding-toy-missing-piece-returns-1790060651183.webp",404,"The whole set came back because four pieces were missing","Return rate 11% → 4%","A building toy brand was taking back entire sets over a handful of absent bricks. Giving buyers a way to get the missing pieces instead of a refund changed the rating, the margin and the review page.","Building Toy Returns Case Study","How a replacement-parts route and count verification cut a building toy brand's return rate from 11% to 4% and lifted its rating to 4.6.",[175,176],"546e5dc8-adcf-4d49-ba71-4bb08f32a1b3","building-toys","toys-and-games\u002Fbuilding-toys","Building Toys",1790082635628]