[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-tool-storage-first-order-payback-en":3,"case-study-blocks-487ece3d-5c4c-410f-9eaf-8966925f919a-en":27,"reviews-all-487ece3d-5c4c-410f-9eaf-8966925f919a-any-en":138,"case-study-category-ancestors-tools-and-home-improvement\u002Ftool-storage-and-organization-en":139,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-77f751a7-cf29-4d96-970c-f2bf1a241f27,be62b9b0-27c1-4ed1-bdf6-664214a3ce6b,7463b829-9ce8-4656-8056-5178dff0d360,2ef03fd6-aef2-4328-90d6-2417cf74afd3-en":177},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"487ece3d-5c4c-410f-9eaf-8966925f919a","tool-storage-first-order-payback","case-studies\u002Ftool-storage-first-order-payback-1790060651183.webp",null,true,10,1510,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","A category with no second purchase needs a different arithmetic","Profit per order +90%","Tool chests are bought once a decade. The account had been run on customer-lifetime logic that this catalog simply does not have, and it was quietly losing money on growth.","Tool Storage First-Order ROI Case","How rebuilding a zero-repeat tool storage account around first-order payback lifted profit per order 90% while revenue still grew 44%.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","c7841d9a-9546-4dc2-8629-849cf5d38575","tool-storage-and-organization","tools-and-home-improvement\u002Ftool-storage-and-organization","Tool Storage & Organization",[28,53,80,87,94,104,111,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9e55d9b6-c473-42c2-908a-87241ec0173a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$241k \u002F month",{"label":44,"value":45},"Repeat rate","3% within 24 months",{"label":47,"value":48},"Engagement","PPC + full account management",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"955c67bf-2c4b-47da-a3e0-523bea82c53f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$59","+90%","Contribution profit per order","$31",{"after":66,"delta":67,"label":68,"before":69},"$347k","+44%","Monthly revenue","$241k",{"after":71,"delta":72,"label":73,"before":74},"11%","-7 pts","TACoS","18%",{"after":76,"delta":77,"label":78,"before":79},"6%","-31 pts","Share of spend on breakeven-or-worse terms","37%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"6901915e-3e96-4e03-9072-a63dfe47db74","challenge",3,{},{"title":52,"markdown":86},"The previous strategy was built on a sentence that gets repeated in every account review: acquire the customer now, earn on them later. For a tool chest, later never comes. The repeat rate over two full years was 3%, and most of that was a second unit bought in the same week by somebody kitting out a garage.\n\nSo an aggressive acquisition ACoS that would be rational for a consumable was, here, simply a permanent subsidy. The account looked healthy — revenue was growing — and a third of advertising spend sat on terms that did not pay back on the order they produced and would never pay back on a second one, because there wasn't going to be a second one.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"11506cf3-f8ec-42a3-8c52-206da5c0ecab","approach",4,{},{"title":52,"markdown":93},"We replaced lifetime logic with a rule the catalog can actually support.\n\n- **A first-order payback threshold** set per product from real contribution margin, with no term allowed to run below it on the promise of future value.\n- **Spend audited against that threshold** — 37% of it failed, and was cut rather than optimized.\n- **Freed budget moved to high-intent terms** where the shopper is choosing between specific configurations, which converts far above the category browse terms.\n- **Merchandising for the one order there is** — accessories and the drawer-liner attachments surfaced in the same session, since there is no later session to sell them in.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"17300749-73b0-4f43-a593-83f79a995f78","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Ftool-storage-first-order-payback.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $108k to $156k a month while ACoS falls from 38% to 22% across the 10-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"8bce3792-2910-49dc-b205-ea904c7f75c5","results",9,{},{"title":52,"markdown":110},"Contribution profit per order rose from $31 to **$59** while revenue still grew 44% — the cut spend was not buying growth, it was buying volume at a loss.\n\nTACoS fell seven points and the share of spend on terms that cannot pay for themselves went from 37% to 6%. Nothing here is a clever tactic; it is the consequence of measuring an account against its own repeat behavior instead of against a rule of thumb borrowed from categories people buy twice a month.",{"id":112,"case_study_id":4,"type":113,"position":9,"is_enabled":8,"config":114,"locale_code":14,"data":115},"759b4e24-094d-4913-b610-03fa35e3c0f5","quote",{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Tool storage brand","Every agency we'd worked with told us to be patient with acquisition cost. Nobody checked that our customers never come back.","Finance Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"984c9a03-1dea-4e40-aaec-91237700a76d","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"7060679c-59c1-46e8-a415-8a1a95b82718","case_ref",12,{"ids":132},[133,134,135,136],"77f751a7-cf29-4d96-970c-f2bf1a241f27","be62b9b0-27c1-4ed1-bdf6-664214a3ce6b","7463b829-9ce8-4656-8056-5178dff0d360","2ef03fd6-aef2-4328-90d6-2417cf74afd3",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[153,166],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":158,"created_at":159,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"meta_title":164,"meta_description":165},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":31,"last_modify":158,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[178,194,209,224],{"id":133,"slug":179,"cover_image":180,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"welding-brand-second-machine-upgrade","case-studies\u002Fwelding-brand-second-machine-upgrade-1790060651183.webp",1511,"Selling to the person who already owns a cheap welder","Upgrade segment = 44% of revenue","The brand's machines were too serious for a first purchase and too affordable for a professional shop. The buyer who fit exactly was the hobbyist who had outgrown their starter machine — and nobody was talking to them.","Welding Upgrade Buyer Case Study","How targeting the hobbyist replacing their first welder built a segment worth 44% of revenue and grew a welding brand 83% in twelve months.",[188,189],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","97f8e5b5-0a08-4de8-9dd3-9f9f150d6a18","welding-and-soldering","tools-and-home-improvement\u002Fwelding-and-soldering","Welding & Soldering",{"id":134,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"air-compressor-brand-attribute-reprioritized","case-studies\u002Fair-compressor-brand-attribute-reprioritized-1790060651183.webp",1512,"The category advertised power; the reviews were all about noise","Conversion 5.3% → 9.1%","Every compressor listing on page one led with pressure and tank size. Three thousand reviews across the category said buyers actually decide on something else entirely.","Air Compressor Noise Spec Case","How review mining revealed the attribute that actually decides an air compressor purchase and lifted a brand's conversion 71% in eight months.",[204,189],"b2229fd7-1f99-4a26-ad08-d1113955c798","4a294373-3f6e-45d0-a173-8795f1b56a68","air-tools-and-compressors","tools-and-home-improvement\u002Fair-tools-and-compressors","Air Tools & Compressors",{"id":135,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":213,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":220,"category_slug":221,"category_path":222,"category_name":223,"category_is_enabled":8},"flooring-brand-hidden-prerequisites","case-studies\u002Fflooring-brand-hidden-prerequisites-1790060651183.webp",2303,"2026-09-22T11:13:31.273442+00:00","Naming the four things you also need before the floor arrives","Order value $640 → $1,010","A flooring brand sold the planks and stayed silent about the underlayment, moisture barrier, transition strips and expansion gap. Customers discovered them on installation day, and said so in reviews.","Hidden Prerequisites Flooring Case","How naming underlayment, barriers and trim on the listing raised a flooring brand's order value from $640 to $1,010 and cut installation-day complaints.",[204,21],"8aec3ab7-2f17-46e2-90c6-ad2f15fc70e1","building-materials-and-flooring","tools-and-home-improvement\u002Fbuilding-materials-and-flooring","Building Materials & Flooring",{"id":136,"slug":225,"cover_image":226,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"tool-brand-pro-and-diy-split-intent","case-studies\u002Ftool-brand-pro-and-diy-split-intent-1790060651183.webp",1500,"One keyword, two buyers: splitting the tradesman from the weekend user","Blended ACoS 39% → 21%","The same search term brought a contractor buying his fourth one this year and a homeowner buying his first ever. A single listing tried to satisfy both and convinced neither.","Pro vs DIY Buyer Targeting Case","How separating professional and DIY intent inside one keyword set cut a tool brand's blended ACoS from 39% to 21% and grew revenue 71%.",[189,22],1790082635546]