[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-toddler-gear-convertible-stage-positioning-en":3,"case-study-blocks-a13b6c05-2b0b-4706-b6e9-8cac746587c6-en":27,"reviews-all-a13b6c05-2b0b-4706-b6e9-8cac746587c6-any-en":138,"case-study-category-ancestors-baby-products\u002Ftoddler-gear-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-dde07872-3894-44e1-be15-5a1e5a475d17,ea68e8e4-2e93-48b6-8896-bc2430063b0d,d4b81c0e-59e8-4926-bcfa-180bbc77736c,e85ee1f4-ccd3-449e-adeb-2ae67770a4c2-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a13b6c05-2b0b-4706-b6e9-8cac746587c6","toddler-gear-convertible-stage-positioning","case-studies\u002Ftoddler-gear-convertible-stage-positioning-1790060651183.webp",null,true,11,612,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Justifying a $180 chair by counting the three it replaces","Conversion vs. budget rival +71%","The brand's convertible toddler gear lasts from six months to six years, and its listing showed one configuration. Shoppers were comparing a $180 product to a $49 one on the same terms.","Convertible Toddler Gear Case Study","How showing all three stages of a convertible toddler product lifted conversion 71% against budget rivals and doubled accessory attach in eleven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","fd3db25d-7dea-4e8b-b409-8a6dba914b74","toddler-gear","baby-products\u002Ftoddler-gear","Toddler Gear",[28,53,80,87,94,104,111,122,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f50dbb30-b6bd-4d8b-8f01-14db3512849a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$139k \u002F month",{"label":44,"value":45},"Position","$180 against a $49 category median",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","11 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"01aad3e8-c641-4450-8e8f-d96269e4ca8d","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7.2%","+71%","Conversion rate","4.2%",{"after":66,"delta":67,"label":68,"before":69},"$261k","+88%","Monthly revenue","$139k",{"after":71,"delta":72,"label":73,"before":74},"39%","+22 pts","Accessory attach rate","17%",{"after":76,"delta":77,"label":78,"before":79},"25%","-12 pts","ACoS","37%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"d73a0e55-6336-407f-bc7a-f707c70d0338","challenge",3,{},{"title":52,"markdown":86},"On the search page, this product appears next to one costing a quarter as much, photographed at the same angle, doing the same job for a six-month-old. On that comparison the brand loses, and it was losing — a 4.2% conversion rate against heavy traffic.\n\nWhat the page never showed is that the product carries a child through three configurations over the following five years: high chair, then a toddler seat at the table, then a child's chair. A household that buys the cheap version buys it again at eighteen months and again at three years. The brand knew this, said it in a sentence in bullet four, and photographed only the first configuration — so the shopper had no way to see the thing that makes the price rational.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e5f582e4-3caf-425f-9f8d-9f13ef7457c6","approach",4,{},{"title":52,"markdown":93},"We changed what the shopper is comparing.\n\n- **All three stages in the image stack**, with the child's approximate age at each, so the five-year span is visible in two seconds.\n- **Cost per year stated alongside the price**, which is the arithmetic the brand wins and the competitor cannot answer.\n- **Longevity proven by the parts** — what adjusts, what is replaceable, what is guaranteed for how long.\n- **Accessories positioned as stage transitions** rather than as add-ons, since each conversion is a natural moment to buy one.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"00b3c5e6-e43b-472a-a0cb-30500dbd1c0e","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Ftoddler-gear-convertible-stage-positioning.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ACoS down twelve points across eleven months.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"4b7b6634-9d0d-4b4e-b565-ac3e764a60cb","results",9,{},{"title":52,"markdown":110},"Conversion rose from 4.2% to **7.2%** against the same cheaper rivals, and revenue grew 88% with no price reduction.\n\nAccessory attach more than doubled, which confirms the argument landed: a shopper who has bought into a five-year product buys the parts that carry it across stages. ACoS improved twelve points purely through conversion, since the clicks were never the problem — the page was asking shoppers to accept a premium without showing them the five years it buys.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"0bc58d10-fa3c-4996-afdc-59fcab771285","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Toddler gear brand","We'd written “grows with your child” in bullet four and photographed one configuration. Nobody was going to do that math for us.","Commercial Director",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":126},"12a9c703-7bd7-42cb-8255-5e49bc80a296","service_ref",{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"8b3bf291-1558-4b9b-9ce2-7c1efa5e6260","case_ref",12,{"ids":132},[133,134,135,136],"dde07872-3894-44e1-be15-5a1e5a475d17","ea68e8e4-2e93-48b6-8896-bc2430063b0d","d4b81c0e-59e8-4926-bcfa-180bbc77736c","e85ee1f4-ccd3-449e-adeb-2ae67770a4c2",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,206,216],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"maternity-brand-plain-language-postpartum","case-studies\u002Fmaternity-brand-plain-language-postpartum-1790060651183.webp",7,613,"Naming what the product is actually for","Unbranded search share 22% → 61%","Postpartum recovery products are searched for in blunt, clinical words at three in the morning. The brand's listings were written in euphemisms and ranked for none of them.","Postpartum Recovery Listing Case","How replacing euphemisms with the clinical words people actually search grew a maternity brand's sessions 204% in seven months.",[187,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","e7f8c4f5-f1fc-48fc-a39a-4b3e9fb49d72","pregnancy-and-maternity","baby-products\u002Fpregnancy-and-maternity","Pregnancy & Maternity",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"baby-apparel-material-led-repositioning","case-studies\u002Fbaby-apparel-material-led-repositioning-1790060651183.webp",614,"Competing with a supermarket five-pack on fabric, not price","ASP $14 → $29, volume up 47%","A baby basics brand was losing a price war it could never win against mass-market multipacks. It shifted the argument to the one thing a discount five-pack cannot claim.","Organic Baby Apparel SEO Case","How a material-led repositioning doubled a baby apparel brand's average selling price while growing unit volume 47% against mass-market multipacks.",[187,22],"71574fae-761a-4d16-8928-e8ea9fd69d1a","baby-apparel-basics","baby-products\u002Fbaby-apparel-basics","Baby Apparel Basics",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-age-stage-catalog-segmentation","case-studies\u002Fbaby-brand-age-stage-catalog-segmentation-1790060651183.webp",600,"Organizing a baby catalog the way parents count months","+68% sessions","A baby brand sold nineteen products to “parents”. Parents do not shop that way — they shop for a twelve-week-old or a crawling nine-month-old, and the catalog said nothing about either.","Baby Catalog Age Stage Segmentation","How mapping a baby brand's catalog to infant age and weight stages grew sessions 126% and lifted conversion without adding a single product.",[187,22],{"id":136,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":220,"headline_metric":221,"summary":222,"meta_title":223,"meta_description":224,"service_ids":225,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"baby-brand-registry-channel-growth","case-studies\u002Fbaby-brand-registry-channel-growth-1790060651183.webp",601,"Getting onto the registry, six weeks before the baby arrives","Registry-intent clicks 1.1k → 14.7k \u002F mo","A baby brand competed for the moment a parent needs a product. The bigger opportunity sits months earlier, when an expectant parent builds a list and someone else pays for it.","Baby Registry Channel Case Study","How optimizing for the baby registry moved a brand's demand six weeks upstream, growing registry-intent clicks from 1.1k to 14.7k a month in under a year.",[21,226],"a507b11d-88fb-4b74-98a2-0661de716593",1790082618726]