[{"data":1,"prerenderedAt":217},["ShallowReactive",2],{"case-study-tires-wheels-date-code-inventory-age-en":3,"case-study-blocks-d1282067-50f1-4571-9f67-1d3ebf0db2dd-en":27,"reviews-all-d1282067-50f1-4571-9f67-1d3ebf0db2dd-any-en":128,"case-study-category-ancestors-automotive\u002Ftires-and-wheels-en":129,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-58c7cce2-df0d-4d48-b8bd-7adcad3c2efb,8f037d41-1397-4e05-928f-f19c5dbece52,113aeb1d-5280-41c5-bc49-b003786cb66d,dda3d709-71d4-425d-a7f4-9e1d2a5222c2-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"d1282067-50f1-4571-9f67-1d3ebf0db2dd","tires-wheels-date-code-inventory-age","case-studies\u002Ftires-wheels-date-code-inventory-age-1790060651183.webp",null,true,5,1709,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","The four digits on the sidewall that were wrecking the reviews","One-star reviews -78%","Buyers were checking the manufacture date stamped on arriving tires and reviewing the number, not the product. Inventory that moved slowly was aging into a rating problem.","Tire Date Code Rating Case Study","How inventory rotation and date-code transparency cut a tire brand's one-star reviews by 78% and lifted conversion 44% in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","cbdf8dc2-bb46-4302-baae-3b9abcc4b03f","tires-and-wheels","automotive\u002Ftires-and-wheels","Tires & Wheels",[28,53,79,86,93,100,111,117],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a1740211-567a-4bdf-bf37-aa5f25382a23","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$284k \u002F month",{"label":44,"value":45},"Problem","Slow-moving sizes shipping 18+ months after manufacture",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ff2bfe0a-11ac-4370-b6c2-e5c65639a6b4","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"3","-75%","One-star reviews per month","12",{"after":66,"delta":67,"label":68,"before":69},"$397k","+40%","Monthly revenue","$284k",{"after":71,"delta":72,"label":73,"before":74},"6.2%","+44%","Conversion rate","4.3%",{"after":51,"delta":76,"label":77,"before":78},"-64%","Average inventory age","14 months",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"119e4a0a-7b12-4552-b1f9-211c73f14250","challenge",3,{},{"title":52,"markdown":85},"Every tire carries a four-digit code showing the week and year it was made, enthusiast forums tell buyers to check it, and a meaningful share of them do — often photographing it before the tire is fitted. A code more than a year old reads to that buyer as old stock, whether or not the rubber is affected.\n\nThe brand had no idea this was the driver. Its one-star reviews looked like a quality problem and were treated as one. They were in fact an inventory-age problem, concentrated entirely in the slow-moving sizes: a popular size turned over in weeks, while an unusual fitment sat for eighteen months and then shipped to the one shopper in the category most likely to inspect it.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"05e95d2e-1bb3-484f-931f-8591b6c410bf","approach",4,{},{"title":52,"markdown":92},"We fixed the stock first and the expectation second.\n\n- **Age-aware replenishment** — slow sizes ordered in much smaller quantities and more often, accepting a worse unit cost to protect the rating.\n- **Age controlled at the inbound end**, because the network picks whichever unit is nearest and offers no rotation guarantee — small, frequent shipments plus removal orders on anything past twelve months.\n- **The date code explained on the listing** — what the four digits mean, what storage conditions apply, and why a recent code is not the same as performance.\n- **Aged stock cleared deliberately** through a channel where the buyer is told the age up front, rather than shipped silently to a retail customer.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"7f1c4bea-0aa2-4bdb-9d77-62651308f63a","results",9,{},{"title":52,"markdown":99},"One-star reviews fell from twelve a month to **three**, and average inventory age dropped from fourteen months to five.\n\nConversion rose 44% as the rating recovered, and revenue grew 40% in five months. The smaller, more frequent orders on slow sizes cost the brand around two points of gross margin — an obviously good trade against a rating that was suppressing the entire catalog, not just the sizes causing it.",{"id":101,"case_study_id":4,"type":102,"position":103,"is_enabled":8,"config":104,"locale_code":14,"data":105},"c98c0e90-c596-48e2-9d69-8c0198361e17","quote",10,{},{"items":106,"title":52},[107],{"role":108,"text":109,"author":110},"Tire brand","We were treating it as a rubber quality complaint. It was an inventory-age complaint the whole time.","Supply Chain Manager",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"974a06e8-3bcb-4e3e-8a18-50b3d423fd67","service_ref",11,{},{"title":52},{"id":118,"case_study_id":4,"type":119,"position":120,"is_enabled":8,"config":121,"locale_code":14,"data":127},"eddd8450-215b-4e77-92ec-64c43de26b45","case_ref",12,{"ids":122},[123,124,125,126],"58c7cce2-df0d-4d48-b8bd-7adcad3c2efb","8f037d41-1397-4e05-928f-f19c5dbece52","113aeb1d-5280-41c5-bc49-b003786cb66d","dda3d709-71d4-425d-a7f4-9e1d2a5222c2",{"title":52},[],[130],{"id":131,"parent_id":7,"path":132,"slug":132,"sort_order":133,"is_enabled":8,"is_priority":134,"last_modify":11,"created_at":135,"updated_at":135,"locale_code":14,"name":136,"title":137,"subtitle":138,"intro":7,"meta_title":137,"meta_description":139,"case_count":114},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":82,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":9,"last_modify":145,"created_at":157,"updated_at":147,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[164,181,191,202],{"id":123,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":169,"updated_at":13,"locale_code":14,"title":170,"headline_metric":171,"summary":172,"meta_title":173,"meta_description":174,"service_ids":175,"published_at":11,"category_id":177,"category_slug":178,"category_path":179,"category_name":180,"category_is_enabled":8},"car-care-brand-water-hardness-guidance","case-studies\u002Fcar-care-brand-water-hardness-guidance-1790060651183.webp",6,2301,"2026-09-22T11:13:31.273442+00:00","The product wasn't failing — the water was","1-star reviews down 68%","A detailing brand's rinse-off products left spots for a predictable subset of customers, and those customers wrote reviews about a defective product. The variable was the tap water in their county.","Water Hardness and Product Reviews","How mapping hard-water regions and adding rinse guidance cut a detailing brand's one-star reviews 68% and lifted repeat purchases in six months.",[21,176],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","aac9a696-d88e-4c7d-86ff-d3e36fef9379","car-care-and-detailing","automotive\u002Fcar-care-and-detailing","Car Care & Detailing",{"id":124,"slug":182,"cover_image":183,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":184,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":185,"headline_metric":186,"summary":187,"meta_title":188,"meta_description":189,"service_ids":190,"published_at":11,"category_id":131,"category_slug":132,"category_path":132,"category_name":136,"category_is_enabled":8},"automotive-brand-install-difficulty-tiers","case-studies\u002Fautomotive-brand-install-difficulty-tiers-1790060651183.webp",1700,"Selling to the shopper who is afraid of the installation, not the price","Conversion 4.6% → 7.2%","An automotive brand's catalog converted badly on products that were simple to fit and well on products that were hard. The listings never said which was which, so shoppers assumed the worst.","DIY Install Confidence Case Study","How install difficulty tiers and tools-needed content removed the fitting barrier for an automotive brand and lifted conversion 57% in eleven months.",[21,176],{"id":125,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":131,"category_slug":132,"category_path":132,"category_name":136,"category_is_enabled":8},"automotive-oem-part-number-search-capture","case-studies\u002Fautomotive-oem-part-number-search-capture-1790060651183.webp",1701,"The highest-intent search in automotive is a string of digits","+186% revenue from part-number searches","Half of this brand's serious shoppers arrive by typing an OEM or competitor part number into the search bar. The catalog was indexed for none of them.","OEM Part Number Search Case Study","How indexing an automotive catalog for OEM and interchange part numbers grew revenue from number searches 186% at a third of the category's cost per click.",[21,201],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":126,"slug":203,"cover_image":204,"brand_name":7,"is_anonymized":8,"period_months":205,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":213,"category_slug":214,"category_path":215,"category_name":216,"category_is_enabled":8},"interior-accessories-lease-return-protection","case-studies\u002Finterior-accessories-lease-return-protection-1790060651183.webp",7,1702,"Selling floor liners as insurance against an end-of-lease bill","Conversion 5.9% → 9.1%","A third of the brand's buyers did not own their car. They were leasing it, and the thing they were actually buying was protection from a wear-and-tear charge at hand-back.","Lease Return Protection Case Study","How reframing interior protection around end-of-lease wear charges gave an accessories brand a new buying motive and lifted conversion 54% in seven months.",[176,201],"d2629957-8217-4a7e-b1a8-6d7c682bd540","interior-accessories","automotive\u002Finterior-accessories","Interior Accessories",1790082617644]