[{"data":1,"prerenderedAt":248},["ShallowReactive",2],{"case-study-tape-brand-professional-review-velocity-en":3,"case-study-blocks-c0fe4790-ba7a-44fb-9855-edbafb8555ae-en":27,"reviews-all-c0fe4790-ba7a-44fb-9855-edbafb8555ae-any-en":160,"case-study-category-ancestors-industrial-and-scientific\u002Fadhesives-sealants-and-tapes-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab,420a1d43-a669-4a05-ab8a-e0307feb90e0,dea2c6e9-2b25-4c71-96bd-e6e977e3aebf,b69fa04c-6261-47a5-a6a3-d69dd399442d-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"c0fe4790-ba7a-44fb-9855-edbafb8555ae","tape-brand-professional-review-velocity","case-studies\u002Ftape-brand-professional-review-velocity-1790060651183.webp",null,true,11,1810,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Forty reviews on eleven thousand orders: the professional buyer problem","Reviews 41 → 1,180","Tradespeople do not leave reviews. The brand's listings looked untested beside consumer products with thousands of them, despite selling far more units to far more demanding customers.","B2B Review Velocity Case Study","How a professional adhesives brand closed a review gap from 41 to 1,180 reviews against consumer competitors and grew revenue 91% in eleven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","833b004e-965a-4d7e-91a9-aabe805c1cb4","adhesives-sealants-and-tapes","industrial-and-scientific\u002Fadhesives-sealants-and-tapes","Adhesives, Sealants & Tapes",[28,53,80,87,94,116,126,133,144,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"2d985c11-7817-41a1-a07a-b1c79de2fc7c","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$174k \u002F month",{"label":44,"value":45},"Gap","41 reviews against competitors with 6,000+",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","11 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"8e70dffb-d261-4b1f-a6bf-ed7e5b8c4f49","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"1,180","+2,778%","Total reviews, core catalog","41",{"after":66,"delta":67,"label":68,"before":69},"$332k","+91%","Monthly revenue","$174k",{"after":71,"delta":72,"label":73,"before":74},"9.8%","+63%","Conversion rate","6.0%",{"after":76,"delta":77,"label":78,"before":79},"#4","+15 positions","Organic rank, hero term","#19",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"b9b366c1-31e5-47af-9698-7064ab278ef3","challenge",3,{},{"title":52,"markdown":86},"Eleven thousand orders had produced forty-one reviews. That is not a bad product — it is a trade customer base. Someone who buys twelve rolls of tape for a job site is not going to open the app that evening to write about it, and the review rate in professional purchasing runs an order of magnitude below consumer categories.\n\nOn a search results page that difference is invisible as a cause and devastating as an effect. Beside a consumer brand with six thousand reviews, a professional product with forty-one reads as new, untested or obscure, whichever the shopper assumes. It also compounds: low review counts depress conversion, depressed conversion depresses rank, and the brand had been slipping down the page for two years while its actual sales volume grew.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"78fc9435-39fc-4b35-8913-f20c4f753b29","approach",4,{},{"title":52,"markdown":93},"We built a review process suited to a customer who is busy and at work.\n\n- **Request timing matched to the job**, sent after the point at which the product has actually been used rather than on delivery.\n- **Every eligible order requested, systematically**, using Amazon's own tools — the brand had been doing this manually and sporadically.\n- **Vine enrolled on the newest SKUs**, which is the one legitimate way to seed a base from zero — the box itself asks for nothing, because an insert may not request a review.\n- **Reviews fed back into the creative**, since trade reviews describe applications and failure conditions that the copy had never mentioned.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"fa185129-2858-40a3-87f5-471b9abfe227","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Review rate calculated per hundred orders and compared with consumer competitors, which established the problem as structural rather than a quality signal.","Measuring the real gap",{"text":105,"title":106},"Review requests automated on every eligible order instead of being sent by hand a few times a month.","Fixing the request process",{"text":108,"title":109},"Request delayed to match the interval between delivery and typical use, measured from reorder data.","Timing the ask",{"text":111,"title":112},"A compliant packaging card written for a tradesperson, asking about performance on the job.","Rebuilding the insert",{"text":114,"title":115},"Application and condition detail from the new reviews written into bullets and image copy.","Using what came back",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"ee4d56ce-e903-419c-96f2-e7e6c189f0a4","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Ftape-brand-professional-review-velocity.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $78k to $149k a month while ACoS falls from 35% to 22% across the 11-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"830041d7-e219-48e7-a421-0a35b0b9f10d","results",9,{},{"title":52,"markdown":132},"The core catalog went from 41 reviews to **1,180** in eleven months — the product had always earned them, nobody had ever asked.\n\nConversion rose 63% and the hero term climbed from #19 to #4, which is the compounding running in reverse: credible listings convert, converting listings rank, ranking listings sell. Revenue grew 91% without a product change or an extra dollar of advertising.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"08e57270-f78b-4ba8-8762-997d388f5e80","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Professional adhesives brand","Our customers are on scaffolding, not on their phones. We had to go and ask them, and it turned out they had plenty to say.","Marketing Director",{"id":145,"case_study_id":4,"type":146,"position":9,"is_enabled":8,"config":147,"locale_code":14,"data":148},"90fc3b19-e479-4f4f-8615-50ef818fbf94","service_ref",{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"0ec599a2-0ede-42d3-9373-b192a438e2b6","case_ref",12,{"ids":154},[155,156,157,158],"8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab","420a1d43-a669-4a05-ab8a-e0307feb90e0","dea2c6e9-2b25-4c71-96bd-e6e977e3aebf","b69fa04c-6261-47a5-a6a3-d69dd399442d",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":152},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":97,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[197,213,223,233],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"fastener-brand-standard-designation-search","case-studies\u002Ffastener-brand-standard-designation-search-1790060651183.webp",1811,"When the search term is a code, not a sentence","Revenue $132k → $310k","Fastener buyers do not search for “stainless bolts”. They search for the designation written on the drawing in front of them, and the brand's listings contained words instead of codes.","Fastener Standard Code Search Case","How indexing a fastener catalog on standard designations rather than descriptive words grew sessions 85% and halved cost per click in five months.",[207,208],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","67ea5d8b-10bf-40f7-9e87-e163e3e4d017","fasteners","industrial-and-scientific\u002Ffasteners","Fasteners",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",1800,"Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[22,208],{"id":157,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":163,"category_slug":164,"category_path":164,"category_name":168,"category_is_enabled":8},"industrial-brand-specifier-and-purchaser-listing","case-studies\u002Findustrial-brand-specifier-and-purchaser-listing-1790060651183.webp",1801,"Writing one page for two people: the engineer who chooses and the buyer who pays","Conversion 4.6% → 8.9%","In industry the person who selects the product and the person who places the order are rarely the same. The brand's listings spoke to one of them and lost the other.","Specifier vs Buyer Listing Case Study","How restructuring Amazon listings for two readers — the engineer who specifies and the purchaser who orders — lifted conversion from 4.6% to 8.9%.",[207,21],{"id":158,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":236,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":238,"headline_metric":239,"summary":240,"meta_title":241,"meta_description":242,"service_ids":243,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"packaging-supplier-unit-of-sale-price-legibility","case-studies\u002Fpackaging-supplier-unit-of-sale-price-legibility-1790060651183.webp",6,1802,"Losing on the search page because the price meant something different","Click-through rate +148%","The brand sold cases of 500 and its competitors sold packs of 25. On a search results page that made a fair price look like a wild one, and shoppers never opened the listing to find out otherwise.","Unit of Sale Pricing Case Study","How fixing the unit of sale across a packaging catalog made search-page prices comparable again and lifted click-through rate 148% in six months.",[207,22],"8d832958-bd8e-4727-b711-de04992a4aff","packaging-and-shipping-supplies","industrial-and-scientific\u002Fpackaging-and-shipping-supplies","Packaging & Shipping Supplies",1790082628551]