[{"data":1,"prerenderedAt":252},["ShallowReactive",2],{"case-study-tablet-accessory-brand-substitute-demand-en":3,"case-study-blocks-dddcad98-4a9b-4b2b-87d6-77334c1b3bc2-en":27,"reviews-all-dddcad98-4a9b-4b2b-87d6-77334c1b3bc2-any-en":163,"case-study-category-ancestors-electronics\u002Fereaders-and-tablets-accessories-en":164,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":175,"case-studies-by-ids-40d5b110-bf9b-404c-8ab4-b40c4185a5d4,c4c4e457-3c9d-4196-b67b-2150c50a0c3a,22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3,1fdab8bd-b329-4ad5-b02b-5f2891d8956e-en":199},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"dddcad98-4a9b-4b2b-87d6-77334c1b3bc2","tablet-accessory-brand-substitute-demand","case-studies\u002Ftablet-accessory-brand-substitute-demand-1790060651183.webp",null,true,8,1108,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Finding buyers in the category next door","+79% revenue from adjacent demand","A tablet keyboard brand was fighting for accessory searches worth a fraction of the demand sitting one category over, where people were shopping for a cheap laptop and would have been better served by its product.","Adjacent Category Demand Capture","How targeting budget laptop shoppers instead of accessory searches grew a tablet keyboard brand's revenue 79% in eight months on the same catalog.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","768b09fb-b76f-48f6-bb9c-0367db889305","ereaders-and-tablets-accessories","electronics\u002Fereaders-and-tablets-accessories","eReaders & Tablets Accessories",[28,56,83,90,97,119,128,135,146,152],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"cb92331f-deee-473e-86d1-2287d832bfee","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Contested pool","Accessory searches, 6 direct competitors",{"label":47,"value":48},"Adjacent pool","Budget laptop searches, ~8x the volume",{"label":50,"value":51},"Engagement","Listing SEO + PPC",{"label":53,"value":54},"Timeframe","8 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"9fa64566-08be-46e8-90a8-e4ff1ece7c26","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"$149k","+79%","Monthly revenue","$83k",{"after":69,"delta":70,"label":71,"before":72},"44%","new","Share of orders from adjacent terms","0%",{"after":74,"delta":75,"label":76,"before":77},"6.1%","above account average","Conversion rate, adjacent traffic","—",{"after":79,"delta":80,"label":81,"before":82},"$13.90","-35%","Cost per order","$21.40",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"6ce50233-54fa-44b5-abe0-a71496f75f58","challenge",3,{},{"title":55,"markdown":89},"The brand made a keyboard case that turns a tablet into something a student can write an essay on. Its entire marketing existed inside the accessory aisle, competing with six near-identical products for a search pool that had stopped growing, at prices that fell every quarter.\n\nOne category over, a much larger group of people were searching for an inexpensive laptop for study or travel — many of them already owning a perfectly capable tablet. For a meaningful share of them, a sixty-dollar keyboard was a better answer than a four-hundred-dollar budget laptop, and nobody was making that argument. The barrier was not demand or product fit; it was that the brand thought of itself as an accessory and so did every word on its listings.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"48703569-e6a2-4ee8-9b1e-4ad4782b13de","approach",4,{},{"title":55,"markdown":96},"We went to where the demand and the money were.\n\n- **Substitution messaging** — the product framed against what the shopper is currently considering, with the comparison made honestly including what a tablet cannot do.\n- **Listing rewritten around the job** — writing, study, travel — rather than around the hardware it attaches to.\n- **Sponsored Display and Sponsored Products aimed at the adjacent category**, where a low-priced product converts unusually well against a four-figure consideration set.\n- **A compatibility answer at the top of the page**, since the adjacent shopper's first question is whether it fits the tablet they already own.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":102},"b65b6c8c-a321-40cc-a3f5-bc43f598fc52","process_steps",5,{},{"steps":103,"title":55},[104,107,110,113,116],{"text":105,"title":106},"Adjacent search pool measured at roughly eight times the accessory pool, with far lower advertiser density at the long end.","Demand sizing",{"text":108,"title":109},"Two framings run against each other for six weeks; the honest comparison outperformed the aspirational one.","Message testing",{"text":111,"title":112},"Copy and imagery restructured around study and travel use rather than around the accessory category.","Listing rebuild",{"text":114,"title":115},"Adjacent targeting scaled in stages, with the accessory campaigns held flat as the control.","Campaign expansion",{"text":117,"title":118},"A device-matching answer placed above the fold to absorb the adjacent shopper's main objection.","Compatibility handling",{"id":120,"case_study_id":4,"type":121,"position":9,"is_enabled":8,"config":122,"locale_code":14,"data":125},"9c1e8419-13ce-4cf3-b069-670df6bc0415","media",{"images":123},[124],"case-studies\u002Fdashboards\u002Ftablet-accessory-brand-substitute-demand.webp",{"title":126,"caption":127},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $37k to $98k a month while ACoS falls from 38% to 22% across the 8-month engagement.",{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":133},"1dbad544-920e-4c05-a85a-47f836b40766","results",9,{},{"title":55,"markdown":134},"Revenue grew 79% to $149k a month, with 44% of orders now coming from searches the brand previously did not appear in at all.\n\nCost per order fell 35%, which is the counterintuitive part — bidding into a category of far more expensive products is cheap, because the advertisers there are optimizing against a four-hundred-dollar average order and a sixty-dollar alternative simply does not register as competition. The accessory business did not shrink; it just stopped being the whole business.",{"id":136,"case_study_id":4,"type":137,"position":138,"is_enabled":8,"config":139,"locale_code":14,"data":140},"3114febc-b7f2-43dc-b50d-f23821a86c04","quote",10,{},{"items":141,"title":55},[142],{"role":143,"text":144,"author":145},"Tablet accessories brand","We'd been fighting six people for the same shrinking pool. The buyers we needed were in a different aisle entirely, and they weren't even being sold to.","Founder",{"id":147,"case_study_id":4,"type":148,"position":149,"is_enabled":8,"config":150,"locale_code":14,"data":151},"a66cc1b3-9b5b-44d7-9ae6-2454d7f20180","service_ref",11,{},{"title":55},{"id":153,"case_study_id":4,"type":154,"position":155,"is_enabled":8,"config":156,"locale_code":14,"data":162},"1b5f4a95-6798-48d9-be7e-633e047f5165","case_ref",12,{"ids":157},[158,159,160,161],"40d5b110-bf9b-404c-8ab4-b40c4185a5d4","c4c4e457-3c9d-4196-b67b-2150c50a0c3a","22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3","1fdab8bd-b329-4ad5-b02b-5f2891d8956e",{"title":55},[],[165],{"id":166,"parent_id":7,"path":167,"slug":167,"sort_order":168,"is_enabled":8,"is_priority":169,"last_modify":11,"created_at":170,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"intro":7,"meta_title":172,"meta_description":174,"case_count":155},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[176,188],{"id":21,"slug":177,"icon":178,"hero_image":179,"is_enabled":8,"sort_order":86,"last_modify":180,"created_at":181,"updated_at":182,"locale_code":14,"name":183,"title":184,"subtitle":185,"meta_title":186,"meta_description":187},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":189,"icon":190,"hero_image":191,"is_enabled":8,"sort_order":31,"last_modify":180,"created_at":192,"updated_at":193,"locale_code":14,"name":194,"title":195,"subtitle":196,"meta_title":197,"meta_description":198},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[200,216,227,241],{"id":158,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":203,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":212,"category_slug":213,"category_path":214,"category_name":215,"category_is_enabled":8},"office-electronics-brand-stating-what-it-lacks","case-studies\u002Foffice-electronics-brand-stating-what-it-lacks-1790060651183.webp",6,1109,"Saying plainly what the product doesn't do","Return rate 16% → 6%","An office equipment brand's mid-range model lacked one feature buyers assumed every model had. Nobody had lied — the listing simply never said no, and one order in six came back.","Stating Product Limitations Case","How explicitly stating a missing feature cut an office electronics brand's return rate from 16% to 6% and raised conversion in six months.",[21,211],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","dc52a92f-7680-4ca8-b76a-6a379a55a153","office-electronics","electronics\u002Foffice-electronics","Office Electronics",{"id":159,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":203,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":220,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":166,"category_slug":167,"category_path":167,"category_name":171,"category_is_enabled":8},"electronics-brand-keyword-bloat-pruning","case-studies\u002Felectronics-brand-keyword-bloat-pruning-1790060651183.webp",2306,"2026-09-22T11:13:31.273442+00:00","Ranking better by deleting two thirds of the keywords","Sessions +10% after pruning","Four years of “add it, it can't hurt” had stuffed every backend field and title with terms the products had nothing to do with. Relevance is a ratio, and theirs had collapsed.","Keyword Bloat Pruning Case Study","How removing two thirds of a consumer electronics catalog's keywords lifted sessions 88% and improved conversion on the terms that mattered.",[21,22],{"id":160,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":220,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":237,"category_slug":238,"category_path":239,"category_name":240,"category_is_enabled":8},"charging-brand-household-expansion","case-studies\u002Fcharging-brand-household-expansion-1790060651183.webp",2307,"A household needs four chargers and the catalog only offered one","Units per order 1.2 → 2.0","Nobody needs one charger. They need one by the bed, one at the desk, one in the kitchen and one in the bag — and the only thing the brand had ever put on a page was a single unit.","Multi-Pack Merchandising Case Study","How pack architecture and room-based merchandising took a charging brand from 1.2 to 2.0 units an order and grew revenue 81% in eight months.",[211,22],"3f55f2a4-4715-4ba7-99a6-380af478a042","power-and-charging","electronics\u002Fpower-and-charging","Power & Charging",{"id":161,"slug":242,"cover_image":243,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":245,"headline_metric":246,"summary":247,"meta_title":248,"meta_description":249,"service_ids":250,"published_at":11,"category_id":166,"category_slug":167,"category_path":167,"category_name":171,"category_is_enabled":8},"electronics-brand-in-the-box-expectation-gap","case-studies\u002Felectronics-brand-in-the-box-expectation-gap-1790060651183.webp",1100,"Half the one-star reviews were about something we never promised","1-star reviews 23 → 7","A consumer electronics brand shipped its devices without a wall adapter, like everyone else in the category. Shoppers assumed one was included, and the disappointment landed as a product review.","In-The-Box Expectation Gap Case","How stating box contents plainly in imagery and copy cut an electronics brand's return rate from 14% to 5% and added half a star to its rating.",[211,251],"a507b11d-88fb-4b74-98a2-0661de716593",1790082625206]