[{"data":1,"prerenderedAt":245},["ShallowReactive",2],{"case-study-supplement-brand-tacos-reduction-en":3,"case-study-blocks-7cd310e4-af3f-41b1-9fe4-08b6234b3f2d-en":26,"reviews-all-7cd310e4-af3f-41b1-9fe4-08b6234b3f2d-any-en":160,"case-study-category-ancestors-health-and-household\u002Fvitamins-and-dietary-supplements-en":161,"services-by-ids-c89127c7-631c-451f-bf13-3681edd0f3c4-en":172,"case-studies-by-ids-04710b0c-ce84-40ce-808a-a47f690b092a,275e83cc-d58b-423b-937b-a13ef8385450,17c1b2c1-2c87-46e1-9e9e-ec65eaed24d1,06872749-024d-4166-8927-a8158552d37d-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":24,"category_name":25,"category_is_enabled":8},"7cd310e4-af3f-41b1-9fe4-08b6234b3f2d","supplement-brand-tacos-reduction","case-studies\u002Fsupplement-brand-tacos-reduction-1790060651183.webp",null,true,7,104,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting a supplement brand's TACoS from 27% to 12% without losing volume","TACoS 27% → 12%, volume held","A supplements brand was buying its own growth: spend rose every quarter and profit didn't. We rebuilt the campaign structure around intent, cut branded defense to what it actually needed and let organic rank carry the terms it had already earned.","Supplement Brand TACoS Reduction","How a supplements brand cut TACoS from 27% to 12% in seven months by restructuring campaigns around intent and capping branded defense — with volume intact.",[21],"c89127c7-631c-451f-bf13-3681edd0f3c4","061276ea-c798-4a5e-b797-d1c8ac0f2419","vitamins-and-dietary-supplements","health-and-household\u002Fvitamins-and-dietary-supplements","Vitamins & Dietary Supplements",[27,52,79,86,93,115,125,132,143,149],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"0f2b4e12-f723-4abe-aa9a-c4ab3c12707f","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$228k \u002F month",{"label":43,"value":44},"Ad spend at start","$62k \u002F month",{"label":46,"value":47},"Engagement","Amazon PPC management",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"e637c297-3bbe-4d1d-a614-95960d73219c","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"12%","-15 pts","TACoS","27%",{"after":65,"delta":66,"label":67,"before":68},"$29k","-53%","Monthly ad spend","$62k",{"after":70,"delta":71,"label":72,"before":73},"$241k","+6%","Monthly revenue","$228k",{"after":75,"delta":76,"label":77,"before":78},"68%","+24 pts","Organic share of sales","44%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"f53836cc-eb1b-4824-b295-171729a0a72d","challenge",3,{},{"title":51,"markdown":85},"The account had 74 campaigns, most of them created to solve a problem that no longer existed. Branded terms alone consumed 41% of spend — on a brand shoppers were typing in by name, which is traffic the listing would have won anyway. Auto campaigns that were meant to be a discovery tool had quietly become a third of the budget, harvesting nothing because nobody had reviewed their search terms in over a year.\n\nThe brand's read on this was that supplements are simply an expensive category. The data said something narrower: the account had no structure separating traffic it had to buy from traffic it already owned, so every efficiency conversation ended in “cut spend and lose sales”.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"d153c429-1edb-4a8e-bbed-5b1cca702988","approach",4,{},{"title":51,"markdown":92},"The goal was not to spend less. It was to stop paying for sales the brand already had.\n\n- **Structure by intent** — branded, category, competitor and discovery separated into their own campaigns so each could have its own target and its own ceiling.\n- **Branded defense capped, not killed** — held at the level that keeps competitors off the brand's own page, and no higher.\n- **Discovery with an exit** — auto and broad campaigns kept small, with a weekly harvest that promotes winners into exact and negates the rest.\n- **Cuts staged and measured** — spend reduced in steps with organic rank watched at each one, so a drop would show up before it cost a quarter.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"a78cde7a-0229-4ace-82b9-f1e930ec726f","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Twelve months of search-term data scored by intent and by whether the listing ranked organically for the same term. That single view is what made the branded overspend undeniable.","Search-term audit",{"text":104,"title":105},"Seventy-four campaigns became nineteen: branded, category, competitor and discovery, each with its own budget and ACoS target.","Rebuild into four intent tiers",{"text":107,"title":108},"Branded spend was cut in four steps over nine weeks, with organic rank and total unit volume checked before each next step.","Staged branded reduction",{"text":110,"title":111},"Discovery campaigns now feed exact-match campaigns weekly and are negated aggressively, so they stay a research tool instead of becoming a budget line.","Weekly harvest routine",{"text":113,"title":114},"The brand's weekly report leads with total advertising cost of sales, which is the number that moved — campaign-level ACoS had always looked fine.","Reporting on TACoS, not ACoS",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"97f8345f-4396-4c30-be7e-60db5df6a7e1","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fsupplement-brand-tacos-reduction.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales holding around $108k a month while ACoS falls from 58% to 27% across the 7-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"c26043af-5ac8-4966-9550-534ec7449afd","results",9,{},{"title":51,"markdown":131},"Ad spend fell from $62k to $29k a month while revenue went **up** slightly, from $228k to $241k — **TACoS 27% to 12%**.\n\nThe mechanism was organic: as branded defense came down, the share of sales arriving without a paid click rose from 44% to 68%, because those sales had been organic all along and the account had simply been paying a toll on them. Roughly $33k a month moved from advertising to profit, with no loss in unit volume and no change to price.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"fa80086d-c5dc-49bc-b375-a9d9c417e506","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Supplements brand","Cutting spend by half sounded like a threat until we saw the first two steps land with volume flat. Now it's the report I open first.","CEO",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"d5446978-6fd2-4617-a54a-f8b9b2a54c49","service_ref",11,{},{"title":51},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"9d9d8baf-60f7-475a-9f22-5423782e0002","case_ref",12,{"ids":154},[155,156,157,158],"04710b0c-ce84-40ce-808a-a47f690b092a","275e83cc-d58b-423b-937b-a13ef8385450","17c1b2c1-2c87-46e1-9e9e-ec65eaed24d1","06872749-024d-4166-8927-a8158552d37d",{"title":51},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":30,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":165,"updated_at":165,"locale_code":14,"name":166,"title":167,"subtitle":168,"intro":7,"meta_title":169,"meta_description":170,"case_count":171},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[173],{"id":21,"slug":174,"icon":175,"hero_image":176,"is_enabled":8,"sort_order":30,"last_modify":177,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-08-14","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[186,200,216,230],{"id":155,"slug":187,"cover_image":188,"brand_name":189,"is_anonymized":190,"period_months":152,"is_enabled":8,"sort_order":82,"last_modify":177,"created_at":191,"updated_at":192,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":22,"category_slug":23,"category_path":24,"category_name":25,"category_is_enabled":8},"intelligent-labs","case-studies\u002Fintelligent-labs-1786635434978.webp","Intelligent Labs",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","Doubling Intelligent Labs' monthly sales from $114k to $239k","+110% sales","A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.","Intelligent Labs Case Study: +110% Sales","How Scaling Peak doubled Intelligent Labs' Amazon sales from $114k to $239k per month with benefit-led creative and scaled PPC.",[21,199],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":156,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":203,"is_enabled":8,"sort_order":204,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":205,"headline_metric":206,"summary":207,"meta_title":208,"meta_description":209,"service_ids":210,"published_at":11,"category_id":212,"category_slug":213,"category_path":214,"category_name":215,"category_is_enabled":8},"sports-nutrition-protein-launch-ranking","case-studies\u002Fsports-nutrition-protein-launch-ranking-1790060651183.webp",6,105,"Launching a plant-based protein line to page one in 19 weeks","Page one on the hero term in 19 weeks","A sports nutrition brand entered one of Amazon's most crowded categories with no reviews and no rank. We built the launch around a narrow flavor-and-use-case entry point instead of the head term, then widened once velocity and reviews could hold it.","Plant-Based Protein Launch on Amazon","How a new plant-based protein line reached page one on its hero term in 19 weeks by launching on narrow long-tail demand before widening to the head term.",[211,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","63a6ac28-56f9-4bef-bdd0-9800a58c55d4","sports-nutrition","health-and-household\u002Fsports-nutrition","Sports Nutrition",{"id":157,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":220,"headline_metric":221,"summary":222,"meta_title":223,"meta_description":224,"service_ids":225,"published_at":11,"category_id":226,"category_slug":227,"category_path":228,"category_name":229,"category_is_enabled":8},"laundry-brand-listing-seo-organic-growth","case-studies\u002Flaundry-brand-listing-seo-organic-growth-1790060651183.webp",106,"Growing a laundry brand's organic sales 142% with listing SEO","+142% organic sales","A laundry care brand ranked for its own name and almost nothing else. We rewrote the catalog around how people actually describe laundry problems — stains, fabrics, sensitivities — and let advertising follow the rankings instead of substituting for them.","Laundry Brand Listing SEO Case Study","How rewriting a laundry care catalog around problem-led search terms grew organic Amazon sales 142% in ten months and cut reliance on paid traffic.",[211,199],"6037d696-5a84-4f51-a2dd-31086bd8ce2d","household-supplies","health-and-household\u002Fhousehold-supplies","Household Supplies",{"id":158,"slug":231,"cover_image":232,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":233,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":234,"headline_metric":235,"summary":236,"meta_title":237,"meta_description":238,"service_ids":239,"published_at":11,"category_id":241,"category_slug":242,"category_path":243,"category_name":244,"category_is_enabled":8},"pain-relief-brand-competitor-share-gain","case-studies\u002Fpain-relief-brand-competitor-share-gain-1790060651183.webp",107,"Taking four points of category share in pain relief with competitor-focused advertising","+4 pts of estimated category share","A pain relief brand had a better product and a worse position. We stopped bidding for generic category traffic against every seller at once and went after the shoppers already comparing two specific competitors.","Pain Relief Category Share Case Study","How competitor-focused Sponsored and DSP targeting won a pain relief brand four points of Amazon category share in eight months without cutting price.",[240,21],"119e81ea-2a44-44f5-bd31-a47741039864","dab2140a-5bac-42a5-9bd4-161ceb340654","health-care","health-and-household\u002Fhealth-care","Health Care",1790082638130]