[{"data":1,"prerenderedAt":265},["ShallowReactive",2],{"case-study-studio-mic-brand-adjacent-use-case-expansion-en":3,"case-study-blocks-3b00647c-04a0-4023-823b-34b7f3f7666d-en":27,"reviews-all-3b00647c-04a0-4023-823b-34b7f3f7666d-any-en":166,"case-study-category-ancestors-musical-instruments\u002Frecording-and-studio-en":167,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":179,"case-studies-by-ids-2ce291ef-7194-4c8e-a9b6-213300bef101,e20fdd1f-939a-4f0c-9cc9-4e02d5007273,1cb05ad0-5749-4884-99c8-eebf22dec5bc,d4d292e3-5668-4002-94f9-d3ad27e8196c-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"3b00647c-04a0-4023-823b-34b7f3f7666d","studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",null,true,10,2003,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","recording-and-studio","musical-instruments\u002Frecording-and-studio","Recording & Studio",[28,53,80,87,94,122,132,139,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"03cfb438-c631-4789-badc-ebcdb08ffa7f","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$158k \u002F month",{"label":44,"value":45},"Positioning at start","Home recording and music production only",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"3065559b-3c6a-4de7-bd98-4def814bcc1a","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"44%","+38 pts","Share of revenue from non-music use cases","6%",{"after":66,"delta":67,"label":68,"before":69},"$341k","+116%","Monthly revenue","$158k",{"after":71,"delta":72,"label":73,"before":74},"7,400","+289%","Indexed keywords","1,900",{"after":76,"delta":77,"label":78,"before":79},"8.2%","+34%","Conversion rate","6.1%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"dcdf2d81-0572-4c61-8ac3-f4116c8e6f55","challenge",3,{},{"title":52,"markdown":86},"Every listing in the catalog was written for someone recording a vocal take. The copy talked about cardioid patterns, self-noise and preamp headroom, and the imagery was a darkened room with a pop filter.\n\nBut the reviews had been saying something else for two years: people were buying these microphones for podcasts, for streaming, for meetings they spend six hours a day in. Those buyers search for completely different things — a use case rather than a specification — and the brand ranked for none of it. It was serving a second market by accident, at whatever volume leaked through, while competitors with technically weaker products owned the searches because they had simply named the use case in a title.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"13fb21cb-bf95-4b55-b856-7541eaa114ab","approach",4,{},{"title":52,"markdown":93},"Same microphones, three audiences, three vocabularies.\n\n- **Use-case keyword universes mapped separately** — recording, podcasting and streaming or calls, with almost no overlap in phrasing.\n- **Product-to-use-case assignment** — each microphone matched to the one or two contexts it is genuinely best in, rather than all three claiming everything.\n- **Imagery per context** — a desk, a stream setup and a booth, so the first frame confirms the shopper is in the right place.\n- **Setup content for non-musicians** — what it plugs into and what else is needed, which is the question a musician never asks and a podcaster always does.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"d09af7fd-394d-48b7-aa6a-b047cd1d95c8","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Two years of reviews mined for non-music use language","Three keyword universes built and sized","One product chosen for the first repositioning test","Months 1–3","Map",{"items":109,"label":113,"title":114},[110,111,112],"Podcast and streaming copy and imagery rolled out across four products","Setup and compatibility content added for non-technical buyers","Indexed keywords past 5,000","Months 4–7","Expand",{"items":116,"label":120,"title":121},[117,118,119],"Music listings restored to full spec depth after over-simplification in month 5","Budgets split by use case with separate targets","Non-music revenue settled at 44% of the total","Months 8–10","Balance",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"949cf50a-6e09-46eb-873c-a2fa79c1856e","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fstudio-mic-brand-adjacent-use-case-expansion.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $71k to $153k a month while ACoS falls from 34% to 22% across the 10-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"764d4793-13cd-4979-a2cd-04a214b95d4d","results",9,{},{"title":52,"markdown":138},"Revenue grew 116% to **$341k a month**, with 44% of it coming from buyers who are not making music at all.\n\nThe indexed keyword count almost quadrupled. Nothing was reformulated: the set of searches they could appear in did. One correction along the way mattered — the first pass simplified the music listings too far in pursuit of the new audience, and the spec depth had to go back, because the original buyer still converts on exactly those numbers.",{"id":140,"case_study_id":4,"type":141,"position":9,"is_enabled":8,"config":142,"locale_code":14,"data":143},"24247a16-b3ce-4023-baf6-7d4c91f7c730","quote",{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Audio equipment brand","Our customers had been telling us in reviews for two years what they were using these for. We were still writing for the recording studio.","Marketing Director",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"7d8c14f0-b349-4feb-9976-382b7108a00a","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"9d07af20-45a5-46a4-a99b-d66502b0250f","case_ref",12,{"ids":160},[161,162,163,164],"2ce291ef-7194-4c8e-a9b6-213300bef101","e20fdd1f-939a-4f0c-9cc9-4e02d5007273","1cb05ad0-5749-4884-99c8-eebf22dec5bc","d4d292e3-5668-4002-94f9-d3ad27e8196c",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":9},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":83,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":196,"updated_at":186,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[203,218,234,249],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"live-sound-brand-spec-inflation-translation","case-studies\u002Flive-sound-brand-spec-inflation-translation-1790060651183.webp",2004,"Losing on paper to competitors quoting a different number","Conversion +76% at an unchanged price","The brand's speakers were rated honestly and looked half as powerful as rivals quoting peak figures. The fix was to make the two numbers comparable on the page.","Spec Comparison Honesty Case Study","How translating inflated category power ratings into comparable numbers lifted a live sound brand's conversion 76% and halved its return rate.",[22,213],"a507b11d-88fb-4b74-98a2-0661de716593","99ce628f-7826-4409-9367-30ec0e3e201f","live-sound-and-dj","musical-instruments\u002Flive-sound-and-dj","Live Sound & DJ",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":221,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",14,2005,"The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[21,229],"c89127c7-631c-451f-bf13-3681edd0f3c4","5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","band-and-orchestra","musical-instruments\u002Fband-and-orchestra","Band & Orchestra",{"id":163,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":237,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",5,2006,"Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[21,22],"077d4739-5196-44da-8258-069a86c02613","ukuleles-and-folk","musical-instruments\u002Fukuleles-and-folk","Ukuleles & Folk",{"id":164,"slug":250,"cover_image":251,"brand_name":7,"is_anonymized":8,"period_months":252,"is_enabled":8,"sort_order":253,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":254,"headline_metric":255,"summary":256,"meta_title":257,"meta_description":258,"service_ids":259,"published_at":11,"category_id":261,"category_slug":262,"category_path":263,"category_name":264,"category_is_enabled":8},"music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",13,2007,"Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[260,229],"119e81ea-2a44-44f5-bd31-a47741039864","6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","general-accessories","musical-instruments\u002Fgeneral-accessories","General Accessories",1790082628788]