[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-stroller-brand-compatibility-returns-fix-en":3,"case-study-blocks-0ccdac3f-66f1-4359-b03b-013b316433c7-en":27,"reviews-all-0ccdac3f-66f1-4359-b03b-013b316433c7-any-en":138,"case-study-category-ancestors-baby-products\u002Fstrollers-and-car-seats-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-a8d9d3fb-7c68-43e7-970a-2decebbb205c,1c3240eb-9ec0-42ca-b0ff-726c06090139,95b1db27-ccd8-4a68-8d38-3e136ccfa012,bedb8788-78f7-4fb2-a291-76fb083ae840-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0ccdac3f-66f1-4359-b03b-013b316433c7","stroller-brand-compatibility-returns-fix","case-studies\u002Fstroller-brand-compatibility-returns-fix-1790060651183.webp",null,true,9,607,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Ending the adapter returns: a compatibility answer before the order","Fit-check returns 22% → 7%","One stroller order in five came back, and almost all of them were the same failure: the car seat the parent already owned would not click in. The product was fine; the page was silent.","Stroller Compatibility Returns Case","How an explicit compatibility matrix and adapter guidance cut a stroller brand's return rate from 22% to 7% and recovered a full rating point.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","20eb3f35-b2bf-46d4-b9dd-d915699d9161","strollers-and-car-seats","baby-products\u002Fstrollers-and-car-seats","Strollers & Car Seats",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"85605c3a-eedd-4c10-85b8-22ca1042464d","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$312k \u002F month",{"label":44,"value":45},"Problem","22% returns, 84% of them compatibility failures",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c31ff938-ecd5-4c88-864d-7e19746c7058","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7%","-15 pts","Return rate","22%",{"after":66,"delta":67,"label":68,"before":69},"$488k","+56%","Net monthly revenue","$312k",{"after":71,"delta":72,"label":73,"before":74},"4.1","+0.5","Rating, hero ASIN","3.6",{"after":76,"delta":77,"label":78,"before":79},"44%","+36 pts","Adapter attach rate","8%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"0bc24a6b-375f-4b8f-8ba0-611a3876fefa","challenge",3,{},{"title":52,"markdown":86},"Travel systems are bought in the wrong order. Most parents already own a car seat — it was gifted, or it came first because the hospital will not discharge without one — and the stroller is chosen afterwards, on the assumption that the two will connect.\n\nOften they do not without a specific adapter, and the brand's listing said nothing about which. Twenty-two percent of orders came back, four fifths of them for that reason, and each return took a one-star review with it: a parent who has assembled a stroller in a hallway at nine in the evening and discovered their car seat will not seat does not blame their own research. The brand was being rated on a compatibility question it had chosen not to answer, and the adapter — which it manufactured — was selling to 8% of buyers.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"dfe62124-19c9-45ec-b6e7-264cc5d9fc92","approach",4,{},{"title":52,"markdown":93},"We answered the question on the page, before the money moved.\n\n- **A full compatibility matrix in A+**, naming every major car seat brand and model and stating fits, fits with adapter, or does not fit.\n- **The adapter surfaced at the decision point** rather than buried as an accessory two clicks away.\n- **The click-in shown in the image stack**, including what the required adapter looks like installed.\n- **Return reasons monitored per model pairing**, so any combination still failing gets its matrix entry corrected within the month.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"f8dd90a6-f694-49ad-ad0f-d020ad04e052","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fstroller-brand-compatibility-returns-fix.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales rising as compatibility content stopped wasting clicks.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"b24f45c9-bfd3-43fa-a48f-56efb91494d3","results",{},{"title":52,"markdown":109},"Returns fell from 22% to **7%** and net revenue grew 56% — a large part of it simply from orders that stopped coming back.\n\nThe hero ASIN's rating recovered half a point, from 3.6 to 4.1, because the reviews that had been punishing the product for an unanswered question largely stopped appearing. Adapter attach rate went from 8% to 44%, which is the same mechanism read from the other side: the parents who needed one had always needed one, and now they buy it in the same order instead of returning the stroller.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"e535c46e-fc56-433f-87a2-5afbf5957ff3","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Stroller brand","We were being reviewed on a question we'd decided was too complicated to put on the page.","Head of Customer Experience",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"ad2e693f-cdf7-400e-a55b-f787632bc3e8","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"762b7230-fc67-4fb4-a266-f6a099425884","case_ref",12,{"ids":132},[133,134,135,136],"a8d9d3fb-7c68-43e7-970a-2decebbb205c","1c3240eb-9ec0-42ca-b0ff-726c06090139","95b1db27-ccd8-4a68-8d38-3e136ccfa012","bedb8788-78f7-4fb2-a291-76fb083ae840",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":143,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[175,191,207,221],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"baby-monitor-question-mining-listing","case-studies\u002Fbaby-monitor-question-mining-listing-1790060651183.webp",6,608,"Reading 900 customer questions and putting the answers in the listing","Conversion +62%","Parents asked the same forty questions about the monitor over and over, and the brand answered each one individually in the Q&A. Moving those answers into the page changed the sales rate.","Baby Monitor Q&A Listing Case","How mining 900 customer questions and rebuilding the listing around the answers lifted a baby monitor brand's conversion 62% in six months.",[186,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","f78bb754-4293-4537-8ead-9f9846d6e0a3","safety-and-monitors","baby-products\u002Fsafety-and-monitors","Safety & Monitors",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"baby-skincare-clinical-endorsement-content","case-studies\u002Fbaby-skincare-clinical-endorsement-content-1790060651183.webp",7,609,"Replacing “dermatologist-approved” with the actual study","+94% revenue on the eczema range","Parents of a baby with reactive skin do not trust brand copy, and they are right not to. The brand had clinical testing behind its formula and was communicating it like marketing.","Baby Skin Care Expert Content Case","How describing the actual clinical testing instead of claiming approval grew a baby skin care brand's eczema range 94% and cut its discounting.",[21,202],"c89127c7-631c-451f-bf13-3681edd0f3c4","fa3cc639-1bf9-43b7-a31d-84696e81b2ba","bathing-and-skin-care","baby-products\u002Fbathing-and-skin-care","Bathing & Skin Care",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"baby-carrier-instruction-content-rescue","case-studies\u002Fbaby-carrier-instruction-content-rescue-1790060651183.webp",610,"The one-star reviews were about the instructions, not the carrier","Rating 3.7 → 4.0","A wrap brand read its negative reviews as a product failure and was preparing a redesign. The reviews described a learning curve, not a defect — and that is a content problem.","Baby Carrier Instruction Video Case","How step-by-step instructional content lifted a baby carrier brand from 3.7 to 4.0 stars and cut returns 14 points without changing the product.",[21,22],"1d9a8a7f-8cd1-475a-9407-206899d3e541","baby-carriers-and-wraps","baby-products\u002Fbaby-carriers-and-wraps","Baby Carriers & Wraps",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"activity-gear-small-apartment-positioning","case-studies\u002Factivity-gear-small-apartment-positioning-1790060651183.webp",611,"Selling play gear on how little room it takes","+142% revenue in urban markets","Reviews and pre-sale questions kept circling one thing that never appeared in the copy: where it goes when the living room has to be a living room again.","Small Space Baby Gear Case Study","How leading with folded footprint instead of features grew a baby activity brand 142% in urban markets and cut its cost per click by a third.",[186,21],"f0aed055-5ae6-4477-af91-44110dbfe100","activity-and-entertainment","baby-products\u002Factivity-and-entertainment","Activity & Entertainment",1790082618219]