[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-storage-organization-use-case-keywords-en":3,"case-study-blocks-00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f-en":27,"reviews-all-00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f-any-en":136,"case-study-category-ancestors-home-and-kitchen\u002Fstorage-and-organization-en":137,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":149,"case-studies-by-ids-fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed,44d0e33b-de52-4b70-b008-e00c6f366e06,f4e677f5-91f9-415b-b04a-1e8634617244,cee101da-82b6-4d23-9642-76efb71cf2c7-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"00e47ea6-b6b5-4b6e-a5a2-5844be1ddc6f","storage-organization-use-case-keywords","case-studies\u002Fstorage-organization-use-case-keywords-1790060651183.webp",null,true,7,209,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Capturing the long tail: 640 new ranking terms for one product line","+640 ranking keywords","Storage products are bought for a specific place — under the sink, in a camper, above the washer. The brand's listings described bins; shoppers were searching for solutions to rooms.","Storage Brand Long-Tail SEO Case","How use-case keyword research added 640 ranking terms for a storage brand and grew organic revenue 87% in seven months with no new products.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","4fd7bce3-50ac-449e-9804-0dfd14bda600","storage-and-organization","home-and-kitchen\u002Fstorage-and-organization","Storage & Organization",[28,50,77,84,91,101,108,119,125],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"746400ad-7b2b-4393-9a93-4f8e869f4430","snapshot",1,{},{"items":34,"title":49},[35,37,40,43,46],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$76k \u002F month",{"label":44,"value":45},"Engagement","Listing SEO + PPC",{"label":47,"value":48},"Timeframe","7 months","",{"id":51,"case_study_id":4,"type":52,"position":53,"is_enabled":8,"config":54,"locale_code":14,"data":55},"e939d359-1bd0-4ad3-9585-c4e9275d9d05","metrics",2,{},{"items":56,"title":49},[57,62,67,72],{"after":58,"delta":59,"label":60,"before":61,"is_highlight":8},"930","+640","Ranking keywords, top 3 pages","290",{"after":63,"delta":64,"label":65,"before":66},"$58k \u002F mo","+87%","Organic revenue","$31k \u002F mo",{"after":68,"delta":69,"label":70,"before":71},"$121k","+59%","Total monthly revenue","$76k",{"after":73,"delta":74,"label":75,"before":76},"21%","-6 pts","ACoS","27%",{"id":78,"case_study_id":4,"type":79,"position":80,"is_enabled":8,"config":81,"locale_code":14,"data":82},"7b886580-19fe-477f-b309-505675913af6","challenge",3,{},{"title":49,"markdown":83},"The category's head terms — “storage bins”, “organizer” — are expensive, generic and dominated by brands with far bigger budgets. The brand competed there because that is what its listings were written for: product-type copy describing dimensions and materials.\n\nBut nobody buys a bin in the abstract. They buy something that fits under a specific sink, inside a specific closet, in a camper van or above a washing machine. Those searches are numerous, cheap and almost uncontested, and the brand's copy contained none of that language.",{"id":85,"case_study_id":4,"type":86,"position":87,"is_enabled":8,"config":88,"locale_code":14,"data":89},"18c1e0ca-e3d9-4a7e-a61d-1557d7457a4c","approach",4,{},{"title":49,"markdown":90},"We rebuilt the catalog around where the product goes, not what it is.\n\n- **Use-case research** — hundreds of place-and-purpose terms mined from reviews, questions and search data, then grouped into clusters.\n- **One cluster per ASIN** — each product assigned the two or three use cases it genuinely fits, instead of every product claiming everything.\n- **Copy written to the cluster** — bullets that name the place, the fit and the problem, which is what makes the listing rank and convert for it.\n- **Exact-match campaigns per cluster** at low bids, to seed velocity where competition is thin.",{"id":92,"case_study_id":4,"type":93,"position":94,"is_enabled":8,"config":95,"locale_code":14,"data":98},"06c0a59f-a9a7-4452-8ee1-2fa3d036b24c","media",8,{"images":96},[97],"case-studies\u002Fdashboards\u002Fstorage-organization-use-case-keywords.webp",{"title":99,"caption":100},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $34k to $54k a month while ACoS falls from 27% to 21% across the 7-month engagement.",{"id":102,"case_study_id":4,"type":103,"position":104,"is_enabled":8,"config":105,"locale_code":14,"data":106},"c707a5a7-69a0-4e90-9c4a-a9f2bfcc3f6b","results",9,{},{"title":49,"markdown":107},"Ranking keywords in the top three pages grew from 290 to 930 — **640 new terms** — and organic revenue rose 87%.\n\nThe economics of the long tail are what make this work: those searches cost a fraction of the head term and convert better, because the shopper's question is specific and the listing now answers it. ACoS fell six points while total revenue grew 59%, with no new products in the catalog.",{"id":109,"case_study_id":4,"type":110,"position":111,"is_enabled":8,"config":112,"locale_code":14,"data":113},"15d7e155-7e0d-4c0c-89f4-7e990d85302d","quote",10,{},{"items":114,"title":49},[115],{"role":116,"text":117,"author":118},"Home organization brand","Turns out nobody searches for “storage solution”. They search for “under sink pull out for a 30 inch cabinet”.","Marketing Lead",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"40d9cfcb-ae12-49e9-809f-4f950f05407b","service_ref",11,{},{"title":49},{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":135},"b12c733a-1134-49b5-a3ee-e82dd03b15c2","case_ref",12,{"ids":130},[131,132,133,134],"fa9f5454-3ad4-4ee2-9e73-17bb7d5a60ed","44d0e33b-de52-4b70-b008-e00c6f366e06","f4e677f5-91f9-415b-b04a-1e8634617244","cee101da-82b6-4d23-9642-76efb71cf2c7",{"title":49},[],[138],{"id":139,"parent_id":7,"path":140,"slug":140,"sort_order":141,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":142,"updated_at":142,"locale_code":14,"name":143,"title":144,"subtitle":145,"intro":7,"meta_title":146,"meta_description":147,"case_count":148},"67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen",0,"2026-09-22T11:13:31.177478+00:00","Home & Kitchen","Amazon Home & Kitchen Case Studies","Real campaigns we ran for home & kitchen brands on Amazon — what was broken, what we changed and what it moved.","Home & Kitchen Case Studies","See how our Amazon agency grows Home & Kitchen brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",16,[150,162],{"id":21,"slug":151,"icon":152,"hero_image":153,"is_enabled":8,"sort_order":80,"last_modify":154,"created_at":155,"updated_at":156,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":31,"last_modify":154,"created_at":166,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[174,189,205,220],{"id":131,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":122,"is_enabled":8,"sort_order":177,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":178,"headline_metric":179,"summary":180,"meta_title":181,"meta_description":182,"service_ids":183,"published_at":11,"category_id":185,"category_slug":186,"category_path":187,"category_name":188,"category_is_enabled":8},"air-purifier-filter-attach-rate","case-studies\u002Fair-purifier-filter-attach-rate-1790060651183.webp",210,"Making the filters sell: attach rate from 18% to 54%","Filter attach rate 18% → 54%","An air purifier brand sold hardware profitably and consumables barely at all — while third-party sellers made money on replacement filters for its own machines.","Filter Attach Rate Growth Case","How listing, bundling and targeting changes took an air purifier brand's replacement filter attach rate from 18% to 54% and added recurring revenue.",[184,22],"a507b11d-88fb-4b74-98a2-0661de716593","022a55b6-f8d8-44f1-991c-6836712720a2","heating-cooling-and-air-quality","home-and-kitchen\u002Fheating-cooling-and-air-quality","Heating, Cooling & Air Quality",{"id":132,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":192,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"vacuum-brand-video-consideration","case-studies\u002Fvacuum-brand-video-consideration-1790060651183.webp",6,211,"Video-led advertising for a $340 vacuum: conversion up 45%","+45% conversion on paid traffic","At three hundred dollars nobody buys from a static image. The brand's ads were a photo and a price, competing with demonstrations from every major manufacturer.","Vacuum Brand Video Advertising Case","How Sponsored Brands Video and a demonstration-led image stack lifted a premium vacuum brand's paid conversion rate 45% in six months.",[200,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7d653280-da3c-4032-ae6f-a7883d9db26c","vacuums-and-floor-care","home-and-kitchen\u002Fvacuums-and-floor-care","Vacuums & Floor Care",{"id":133,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"lighting-brand-variation-suppression-fix","case-studies\u002Flighting-brand-variation-suppression-fix-1790060651183.webp",5,212,"Recovering 40% of a lighting catalog from silent suppression","31 suppressed ASINs back live","Thirty-one of the brand's listings were not searchable and nobody had noticed. Compliance attributes missing from the flat file had quietly removed them from the category.","Lighting Catalog Suppression Recovery","How fixing compliance attributes and variation structure brought 31 suppressed lighting ASINs back into search and grew revenue 63% in five months.",[21,184],"a1b42d41-4b42-4cc7-895f-5f66086fb4cd","lighting-and-ceiling-fans","home-and-kitchen\u002Flighting-and-ceiling-fans","Lighting & Ceiling Fans",{"id":134,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":94,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"garment-care-low-volume-category-dsp","case-studies\u002Fgarment-care-low-volume-category-dsp-1790060651183.webp",213,"Growing demand in a category nobody searches for","+87% revenue in a flat category","Garment steamers have modest, stable search volume — you cannot win by taking more of it. We went after the shoppers who did not know they wanted one.","Demand Creation in a Flat Category","How DSP and adjacent-category targeting grew a garment care brand 87% in a category with flat search volume and no share left to take.",[230,200],"119e81ea-2a44-44f5-bd31-a47741039864","7d6a4dd7-ef5d-46dd-87ce-7dc2311b07f3","ironing-and-garment-care","home-and-kitchen\u002Fironing-and-garment-care","Ironing & Garment Care",1790082627208]